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Marketing mix of the book e-shop
Balašová, Jana ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis deals with the marketing mix of the book e-shop. The goal of this thesis is to evaluate the possibilities of positioning the e-shop in the market on the basis of competition analysis. Another aim is to suggest which tools of communications policy are proper for such a shop and last but not least to recommend what kind of pricing strategy is opportune to choose. This thesis is divided into theoretical and practical part. In the theoretical part are presented the Internet Marketing Tools and in the practical part these tools are analyzed from the point of view of utilization in this particular case.
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Audit of the board game e-commerce web sites
Dvořák, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.
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Electronic Payment Systems in the Eastern Europe
Achatov, Igor ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This paper analyzes the electronic payment systems (EPS) market in the Eastern European countries. The main objective is to analyze the important and currently most popular electronic payment systems in Russia, Belarus, Ukraine, Latvia, Lithuania and Estonia, to provide an overview of all the technical, financial and other options that these systems offer, to create comparable characteristics of the analyzed systems and to compile recommendations and helpful instructions for implementing user or merchant solutions. Another objective is to analyze security technologies used by today's EPS, including solutions of related problems and risk reductions, and provide useful recommendations. The paper is divided into three parts: the first attends to analysis of Russian EPS, examines history of development of EPS and the prospects of Russian payment systems market, also provides detailed analysis of currently most popular EPS in Russia; the second section attends to analysis of EPS markets of Ukraine, Belarus, Latvia, Lithuania and Estonia; in the third part all of the analyzed systems are compared in terms of various criteria and characteristics. The final part of the paper also analyses the issues of EPS security and features methods and ways of solving security related problems. The information provided by the paper can be useful to EPS users and customers, merchants intending to conduct business using electronic payment systems in Eastern Europe, developers and web programmers. The outcome and recommendations of the paper may be used for further analytic, statistical and other purposes.
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Analysis of e-commerce products in Czech Republic
Holík, Petr ; Pour, Jan (advisor) ; Maryška, Miloš (referee)
Bachelor thesis deals with the analysis of e-commerce products in Czech Republic from the users point of view and view of enterpreneur as a support in run a business. Bachelor thesis is divided into three chapters. First chapter is focusing on detailed description of the main parts of e-commerce category. Next chapter describes functions of every single technology and their connection with praxis, their pros and cons. Final charter is conclusion of previous parts with commentary of autor and his view on the situation with his suggestions.
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The analysis of the specialized e-shop
JAROŠ, Dalibor
This diploma thesis analyses the specialized internet shop (e-shop), it's technical and business preparation, it's market entrance, first marketing activities, corrections and valuates it's economical situation.
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Internet marketing
ČERNÁ, Jana
As a topic of my thesis, I chose "Internet Marketing". The aim of this work is to analyze Internet marketing tools used by selected e-shop. On the basis of information obtained I tried to propose appropriate solutions to improve the efficiency of Internet marketing. Analysis is done in the e-shop levne-boty.cz. The e-shop sells shoes for sport and leasure time. The theoretical part deals with marketing and its relationship to the internet, internet marketing and its tools in the form of marketing and communication mix. I also described the legislation relating to e-commerce and e-shops. In the practical part I did an analysis of e-shop levne-boty.cz. I have described here the company and its operations, target group of customers, competition, marketing mix, advertising and public relations, visit rate, etc. I also evaluated the ROI on concrete advertising campaign.
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Consumer contracts concluded over the internet
DONÁTOVÁ, Petra
This diploma thesis compares Czech and Slovak legislations which are linked with the Internet business and analyzed differences between them. The whole work is focused on consumer protection with specialization on problems that arise in this special way of shopping. In practical part I carry out a research which was focused on sellers and customers who use Internet shops. This research also focused on problems which came out from this way of shopping. In the end of this work there are recommendations for improving this special way of shopping.
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Modern marketing methods used in C2C e-Commerce systems
PŮR, Radoslav
The objective of my diploma thesis was to find out the right mixture and usage of realized and planned marketing methods and their expected impact on company business. The diploma thesis resulted in a compact summary of the company marketing effort as well as offered suggestions how to improve imperfections in given areas. For the particular analysis of the market competition I have created an overview of procedures and a selection of techniques usable for information aggregation necessary for current situation analyses of the project marketing. Diploma theses results in a compact summary of corporate situation from the marketing point of view in the chosen Salon Umeni project.
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Improve efficiency of project of e-shop
NOVOTNÁ, Renata
The objective of this thesis is to strengthen competitiveness of iProdukční s.r.o by means of application of marketing strategies and presentation of results on its adapted website. The company operates an interactive portal aukce.mimiweb.cz.
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Logistics in the Internet shop
FEKETE, Daniel
Subject of this thesis is analysis of logistic and distribution chain of Amway Corporation. Almost all around the world the company products are distributed through multilevel marketing, direct sales channel and e-shops. Detail analysis of production and product range is just highlighting exclusive position on the market. In addition different types and advantages of cooperation with Amway are analyzed in a detail, such as marketing plan, bonus calculation for distributors, etc. Competitiveness of products is underlined by price and product features comparative analysis. Main conclusions from practical part of thesis are for distributors is possibility to build up their own business and for advantages of using distributors.
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