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The importance of state castle Křivoklát presence for tourism on microregional level
HRALOVÁ, Iva
The main aim of this diploma thesis was to assess an influence of position of the castle Křivoklát for tourism in a region. At first the work assessed the castle in the system of the other sights in the region. Then there were discovered the movements of visitors with their main destinations in the region. Last the work analyzed the cooperation of the castle with the institutions in tourism.
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The effect of cultural events on the visit rate in Český Krumlov
VOLFOVÁ, Hana
The partial aim of this work was to implement the features of selected cultural events and consequently the interpretation of realized marketing research. On the basis of this interpretation the main purpose was identified. The aim was related to the effect of cultural events on the visit rate in Český Krumlov. The suggested actions for the improvement of the cultural events offering were accepted. The data from questionary research provided the information for compilation of the visitor´s profile, which included the investigation in the sphere of quality by given services. The research presented the detection of opportunities and deficiencies in the cultural actions co-ordination.
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Cultural tourism in the area of Klatovsko
TOMANOVÁ, Věra
The main objective of this thesis was to define cultural tourism within the studied region of Klatovy. A secondary objective was the analysis of tourism within a selected part of the Klatovy region - the castle of Velhartice. Other objectives were to identify hidden potential, focusing on cultural tourism, to propose measures to improve the situation and to prepare an appropriate marketing mix of the studied area. The actual work on the thesis was preceded by the study of professional and regional literature, including promotional materials and Internet resources. Based on this, the studied region was defined, i.e. the Klatovy region and the castle of Velhartice. Using a situational analysis, the potential of the region was identified; and using field research, the facts essential to confirm or refute pre-established hypotheses were found.
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The Hrádek u Nechanic Castle and its influence on tourism in Hradecko region
Dobřenská, Lucie ; Netková, Jarmila (advisor) ; Šenk, Ivan (referee)
The thesis deals briefly with cultural tourism, tourism in the Czech Republic and characteristic of Hradec Králové region. Further, it is focused on attractivities of the tourist region Hradecko with emphasis on the Hrádek u Nechanic Castle (history, cultural events, promotion, visit rate, commercial activities). The core of the thesis are the results of a survey designed to explore the source of information about the castle, visitors' motives, the services they consume at the spot and in the tourist region, visitors' demographic profile etc. The aim was to identify the visitors' motives and needs, find their characteristics and consider the influence of the castle on tourism in the region. A few recommendations on improving the services and increasing the attractivity are suggested at the end of the thesis.
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Cultural capital utilisation in tourism - Central Bohemia, Polabí
Hubertová, Kateřina ; Tyslová, Irena (advisor) ; Senohrábek, Jiří (referee)
The thesis is studying the utilization of cultural capital (in the sense of cultural heritage as well as of performing arts) for the development of tourism industry. It focuses on cultural tourism as one of the most important and also one of the most quickly developing forms of tourism. It also describes the possibilities of destination management and marketing and the role of tourist organisation. Practical part is focused on the region of Polabí in Central Bohemia. There are many monuments in this area, but it is not considered an important Czech tourist region. After the short description of the region and its sights, the possible advantages of region's cultural capital are analysed. The role of the tourist organisation Zlatý pruh Polabí o.p.s. is considered as well.
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The influence of Art Nouveau on tourism of the Czech republic
Mészarosová, Jana ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The first chapter characterizes tourism as a part of economy and gives more detailed view of the issue of cultural tourism. The second chapter describes Art Nouveau in general and consequently the situation in czech lands. It also includes a list of the most important monuments in the Czech republic and an analysis of visit rate statistics of chosen objects. The third chapter deals with projects of tourist routes across the Czech republic and Prague in particular.
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