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Impact of economic crisis on small and medium-sized business dependent on civil engineering in Czech republic after 2007
Pokorný, David ; Štípek, Vladimír (advisor) ; Vebrová, Ludmila (referee)
Bachelor thesis is focused on analysis of impact caused by economic crisis on small and medium-sized businesses which are partly or completely dependent on civil engineering in Czech republic. Theoretical part focuses on basic theory of business cycles and causes of economic crisis, with emphasize on detailed description of development of Czech civil engineering in the period of crisis after 2007. This development is observed through main indicators of civil engineering, which provide information of condition of Czech civil engineering. Analytical part focuses on basic financial analysis of particular company Brunax spol. s r. o., which represents small and medium-sized businesses dependent on Czech civil engineering. Analysis was carried out of the period of crisis after 2007. Analysis of impact of the crisis was done through the analysis of company's balance sheet and income statement. These impacts correspond with negative development of whole engineering sector. Most of small and medium-sized businesses were forced to look for a way out of these problems involving serious existencial troubles and will take them a long time to recover from crisis.
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Financial Analysis of firm Pražské silniční a vodohospodářské stavby, a.s. and comparing with competitors
Andert, Jakub ; Staňková, Anna (advisor) ; Balek, Luboš (referee)
This thesis is focused on the financial analysis of firm Pražské silniční a vodohospodářské stavby, a.s. and comparision with the four selected competing firms. Financial analysis is carried out for the period 2007-2011 and compared to the situation before the economic crisis and during the crisis in the sector of civil engineering. The thesis is divided into several parts. The first focuses on the theoretical part of the financial analysis, then is analyzed the civil engineering before and during the economic crisis, and then are characterized the compared companies. Then there is the financial analysis performed on all the comparision companies, consisting primarily of the analysis of profitability, liquidity, activity and indebtedness, completed with bankruptcy and credibility models. In the conclusion is summarized all the results obtained.
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Marketing in Civil Engineering
Štipčáková, Lenka ; Polanecká, Šárka (advisor) ; Vlnas, Pavel (referee)
This thesis is focussed on the analysis of marketing in the area of civil engineering. The first, theoretic-practical part describes the individual marketing tools that are applicable in civil engineering. The second, analytical part inspects using the individual marketing tools by the chosen subjects which are active in the field of civil engineering. For these purposes I decided to choose some of the most influential general contractors -- Metrostav a.s., Skanska a.s., OHL ŽS, a.s., Hochtief CZ a. s., PSJ, a.s. and Porr (Česko) a.s.
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Brand building of UniCredit Bank on the Czech financial market
Grund, Martin ; Koudelka, Jan (advisor) ; Chvojka, Jan (referee)
The purpose of this diploma paper is to describe the brand building process of UniCredit Bank in the Czech Republic, analyse the brand itself and make recommendations regarding the future of the brand. The paper comprises of the theoretical and practical parts. The theoretical part explains the meaning of a brand and the process of brand building. Attention is brought to market segmentation and the marketing mix. The practical part contains the description of the brand building process of UniCredit Bank in the Czech Republic and the analysis of the brand including the comparison with its competition. The deduction of the paper features a conclusion and recommendations for the brand towards the future.
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Changes in the model building society
Němcová, Jana ; Půlpánová, Stanislava (advisor)
The thesis is aimed at building savings and changes experienced by its models due to changes in legislature ruling this banking product. The aim of the thesis is to cover the development of builing savings within the framework of its existence in the Czech Republic based on amount of contracts concluded the thesis tries to analyse popularity of building saving in relation to changes od the models and their impact. The thesis at the same time compares positives and negatives of individual models of building savings applied on a single saver. Further target is to decide whether a presen saver is more influenced by the actual model valid in the Czech Republic or the choice of one of five institutions providing the service of building savings based on comarison of the products provided by them.
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Building savings
Ladra, Miloš ; Půlpánová, Stanislava (advisor)
Bachelor theis provides a comprehensive overview of the basic characteristics of the building savings product. The second part of this work is focused on the Czech building society market which is characterized by a big amount of sources. The biggest emphasis is put on source problems and the related stability of building societies. The work also provides a summary of a current offer of Czech building socities products and various model situations focusing on the factors affecting revenue.
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Present and Future of Building Savings in the Czech Republic
Pospíšilová, Michaela ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
This thesis deals with the Building Savings in the Czech Republic. It contains a brief overview of the history of Building Savings, explaining the basic concepts and the legislative framework for Building Savings. It analyzes and compares individual building societies and their main products. It examines the publics interest of Building Savings and explores its advantages and disadvantages. The aim of the thesis is to determine what effects will have the latest Amendment to the Act on Building Savings in the future in comparison to past and current developments in Building Savings on the Czech market.
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