|
|
Commented translantion of an audiovisual track from Dutch to Czech
Kořenář, Michal ; Rakšányiová, Jana (advisor) ; Sedláčková, Lucie (referee)
(english) The aim of this bachelor thesis is the translating and subtitling of a short Dutch documentary film for youth. Concretely it was the 97th part of the program BioBits. This film is about genes and their role in evolution. The translation was done from Dutch to Czech. The author had to transcribe the spoken Dutch text and analyze it. He has used the analytical methods of Christiane Nord for this purpose. The choice of the translational strategies and the solving of concrete translational problems are patterned on the preceding analysis of the text. The author relied mainly on the strategies of Andrew Chesterman and Jiří Levý. The typology of the translational problems and their solutions are demonstrated on the concrete examples from the text. The translated text was condensed by the author in order to make the subtitles. He outlined the procedure of condensing by way of the concrete examples relying on the work of Miroslav Pošta. That was necessary to overcome the differences between the spoken and written language and the limitation of space and time which are so typical for subtitling. The author then made the Czech subtitles to the movie by means of the program DivXLandMedia Subtitler. The CD with the movie and the subtitle file is attached to this thesis. Keywords: translation,...
|
|
|
The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics
Christovová, Tereza ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...
|
|
| |
|
|
Czech film trailer and its role in the film promotion in years 2006-2011
Schöppel, Jan ; Bednařík, Petr (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the film promotion. It refers to manipulative function of trailer and deals with its control. Finally, describes the process of distribution trailer and shows the various distribution channels. All of these issues compare the situation in the U.S. and the Czech Republic. The final section focuses on the Czech film trailer. First, it maps its history from the beginning to the present. Then it puts these findings into the context of the Czech film history and the history of the Czech movie promotion. Further thesis will focus on the current situation in the Czech trailer. Analyzes it from the perspective of film critics and trailer makers and presents all factors influencing the form of trailers. In conclusion, the...
|
|
|
Product Placement in Czech Film
Šťastná, Hana ; Kladný, Tomáš (advisor) ; Chytková, Zuzana (referee)
This thesis deals with product placement in Czech cinematographic work as a specific way of presentation branded product. From a few points of view consumer aesthetics, semiotics of cinema and marketing semiotics is explored four movies (Empties, Women in Temptation, Men in hope and Perfect Days). At selected scenes we show how branded products are presented in the movie, how the placements are integrated into the plot and the story. The paper uses classified in terms of efficiency. It is following up the meaning value of the brand, of the context and of the role in which the product placement occurs. The film shots and scenes in which branded products are used, we focus on the denotative and connotative meanings and uses of rhetorical figures of metaphor and metonymy, meaning funds used semiotics and semiotics of film marketing. Along with this case is taken account of consumer aesthetics, which justifies daily consumption. Attention is paid not only at branded products, but also scenes and product which are free from labels (belonging without a brand) or have labels fictional brands. Keywords Product placement, semiotics of cinema, marketing semiotics, consumer aesthetics, branded entertainment, brand, movie
|
|
|
The personality of pedagogue, scripter and writer Karel Štorkán
Mileriková, Aneta ; Köpplová, Barbara (advisor) ; Aplt, Daniel (referee)
This thesis is to map the life and works of Karel Štorkán as a educationalist, scripwriter and writer, who was one of the leading personalities putting in the basis of College studies for journalist's specialization at the Charles University in the 60ies of the last century and his further development. I was mainly concentrated on his educational activity and his professional works - essay-books, reports, interwiev and court-essays and his contributions in magazines of the Union of Czechoslovak journalists - specifically in Novinář and Sešity novináře. In detail, to be dealt with selected fiction books (Nemravové ze septimy bé, Rodeo), movie themes (My ztracený holky, Milion, Matěji, proč tě holky nechtějí?). Not to be left out the series Boys ang guys that was written together with Jiří Bednář an was later on released as a book. The book and movie analysis is to be completed by reviews in newspapers and magazines as Rudé právo, Mladá fronta, Tvorba, Literární měsíčník…
|
|
|
Trailer-targeting a potential audience
Brůnová, Lada ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This thesis focuses on understanding the approach of viewers on movie trailers and is trying to clarify when the movie trailers can act as a decision maker in order to change the approach and behavior of the audience. Thesis aims to offer a broader overview to the relationship between movie trailers and viewers and propose a guide how to read audiovisual works critically. The intention is to uncover that the scheme between text and context is characterized by complex processes of mediation and interpretation on the level of production, propagation and reception. The outcomes of the study can help to understand how viewers as consumers interpret...
|
|
|
Educator in the Czech Movie
Majerová, Markéta ; Koťová, Magdalena (advisor) ; Valenta, Josef (referee)
The thesis is of an analytical - interpretive nature. Its prevaling analytical part focuses on an analysis of 14 films that represent the Czech cinematography produced in the period of 1937- 2010, and feature the character of an educator The films have been divided according to the date of their production into three main groups - the films made before the year 1945, those produced between 1945 and 1989, and the films made from 1989, i.e.after the Velvet Revolution, onwards. The interpretative part deals with the portrayal of a teacher in the Czech film production, and focuses, in particular, on apparent identical features in depicting the character of an educator, as well as on the attributes assigned to the profession of a teacher, interaction between a teacher and his/her pupils, and interaction with between a teacher and his/her broader social environment. Keywords educator, narratology, film, representation
|
|
| |
|
|
A role of empathy in the reception of film work of art
Csicsely, Lukáš ; Zuska, Vlastimil (advisor) ; Kaplický, Martin (referee)
This bachelor thesis focuses on the subject of empathy in the reception of film work of art and the distinction of empathy and the terms which are being generally confused with it (such as identification and sympathy) in a representative selection of texts on both psychoanalysis and film cognitivism. Bela Buda's writing serves as a background for those works. The first two parts are dealing with the definition of Buda's empathy and its differentiation from sympathy, identification and projection in the context of the reception of film work of art with emphasis on psychical distance. The following part is focused on the comparison of various concepts of authors from the field of psychoanalysis (Mulvay and Metz) and film cognitivism (Carroll, Neill, Grodal, Smith). This part works with the findings of the previous parts.
|
guest ::
