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The analysis of barrier-free tourism in Brno
Švestková, Zuzana ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The bachelor thesis in focused on barrier-free tourism in Brno. The aim of the thesis is to analyse its current state, resp. the accessibility and facilities of particular objects. The thesis is divided into four chapters. The first one define terms of tourism industry. The second part of the thesis describe the city Brno. The third chapter analyse current state of barrier-free tourism in Brno. All is closed by a SWOT analysis.
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Implementation templates for CMS WordPress with an emphasis on accessibility and usability
Šubr, Vladimír ; Gála, Libor (advisor) ; Machek, Ondřej (referee)
The purpose of this paper is to describe and to analyze process of creating template for WordPress, content management system, on practical example. This template will follow trends of modern webdesign, mainly accessibility and usability. First chapter will be description of WordPress and its capabilities. Following chapter is concerned with WordPress templates system and its template structure requirements. Accessible and usable web and what it takes to be one is subject of next chapter. In last chapter I will explain complete process of template creation including all phases from initial analysis, design and realization possibilities, to finalizing template.
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Audit of non-profit organisation's websites
Biňovec, David ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
The thesis deals with an analytics, and in its practical part also with a draft, of websites of subjects on a market of children summer camps with a tuition of English. With a focus on non-profit organisations, primarily represented by civic assosiations. Mentioned market is very specific not only by its target audience and their infromation needs, but also with their specific demands on presentations of organisations, individials or groups of individuals. It is very important to develop a good feeling of credibility of the subject. The draft of a website of Občanské sdružení DreamBox, was realized within the practical part of the thesis. On the example of the website, the critical parts of website analytics and draft for mentioned market were demonstrared. That all with the aim to enhance a competitiveness due to well drafted and implemented website.
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Sample audit website by Web Content Accessibility Guidelines
DRN, Tomáš
This bachelor work deals with classification of rightness web page so that web was valid, optimized and accessible to all users. According to well-known and globally accepted methodologies as SEO, WCAG etc. Test rules and factors were designed and named Exemplary audit with this methodic. In next step this audit applied on web page focusing on school and Education Department in South Bohemia. Results were designated, errors were analyzed and errors were tried show their repair.
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Optimalization and Promotion of Web Presentation via Internet
Šetek, Martin ; Molnár, Zdeněk (advisor) ; Svoboda, Jiří (referee)
This thesis is about complex search engine optimalization (SEO) of web presentations and its promotion within advertising campaigns which are based on pay-per-click (PPC) system. Theoretical pieces of knowledge are obtained from scientific sources, especially from the knowledge of the author (writer). The purpose of this thesis is to analyze available methods and progresses in sphere of optimalization of web presentation and its effective promotion. The thesis is separated into three main parts to achieve these goals (aims) above: introduction of problemacy, analyses of particular methods and progresses of optimalization of web presentation and research of effectiveness available PPC systems in the Czech Republic. The main contribution of the thesis is the research relevant to comparison of analyses and effectiveness of PPC systems.
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The comparison of websites of telecommunication companies
Krofika, Pavel ; Svatá, Vlasta (advisor) ; Nebřenský, Aleš (referee)
The objective of this thesis is to compare different websites of the biggest Czech telecommunication companies. First, we state a description of some techniques for creating websites and some existing methodologies for evaluating websites for accessibility are mentioned. Further, needs which every website should meet are discussed and a certain method is created on the basis of these needs. It includes evaluation and importance of different features. Websites are compared upon this method. Results are discussed and recommendations to improve websites are proposed at the end.
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Methodology for audit of webpages
Jirsa, Tomáš ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
Websites have a significant impact on the competitiveness of organizations. Therefore it is necessary to deal with aspects that affect their success. At least it is worth to detect weaknesses which can be repaired with minimal effort and which baffle effective use of the site. It is possible to use quite a number of audit methods and tools but the global approach to this issue is missing. The aim of this thesis is to create audit methodology and its implementation into the online tool, to allow automatic audit performance. I first describe aspects of success of a website such as search engine optimization, accessibility, usability, information architecture and information value. Then I analyzed the methods and tools for webpages audit and explored the possibilities of their system integration. This enabled me to design the optimal process of audit and realize the tool which is the main output of the thesis and is enclosed on the CD. The benefit of this tool lies primarily in the comprehensive conception which focuses not only on a certain area, but tries to evaluate all possible facts within a single analysis. The advantage of the tool is its mass utilization. It allows detection of possible errors and solutions proposition with minimal costs and without the need of special knowledge. The tool contains several unique algorithms that check some aspects of sites and eliminate manual verification.
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Audit of the board game e-commerce web sites
Dvořák, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.
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