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Mechanizmy upravy kupnej ceny
Gajdošech, Martin ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
My diploma thesis focuses on the M&A transaction closing mechanisms. Their function is to reflect the value changes of the target company into the purchase price. Value change occurs during the time lag between the date of the financial statements and the date of the transaction closing. Throughout history, there have been two major approaches developed. The "Completion Accounts Mechanism" uses post-completion price adjustments to reflect the change of the net working capital and net debt during the interim period. The "Locked Box Mechanism", using fixed price, assures non-fluctuation of target value in the interim period by imposing strict restrictions on the seller's activities. In this research, I have analyzed 44 transactions closed in the Czech Republic. I have challenged the theoretical foundations and described the application of the mechanisms in practice. At the end, I have compared the Czech and European practices. Thesis findings: 1. All the theoretical features of the mechanisms were proven by an analyzed sample of closed transactions. The completion accounts mechanism is buyer-friendly, while the locked box is a seller-friendly mechanism. 2. The main driver in mechanism selection is bargaining power. Buyers were in a better negotiating position in 69% of the completion account transactions. On the contrary, the sellers had bargaining power in 100% of the locked box transactions. 3. The Czech Republic is an environment where buyers (big multinational companies) dominate. They have preferred the completion account mechanism that provides them with higher protection from value leakage or other risks associated with small CEE economies. A total of 91% of analyzed transactions were executed by the completion account mechanism in the Czech Republic between 2011 and 2012.
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Phones Czech consumers expensively? Market analysis of mobile operators in the Czech Republic.
Masák, Tomáš ; Hudík, Marek (advisor) ; Zemplinerová, Alena (referee)
This thesis will examine whether the price level on the market of mobile services in comparison with other countries is high or not. After performing own international price comparison which revealed high price level in both analyzed consumer baskets thesis offers some possible options which could lead to the current high price level on the market. The observed high market concentration is one of the possible solutions and leads to discover several solutions whose analysis shows that high price level in the Czech mobile services market cannot be associated with only one factor. The price level is mainly affected by the absence of more operators which can be partly attributed to the insufficient steps of market regulator - ČTÚ especially in the area of termination fees and lease licenses to operating in mobile networks. Both of these steps are also very important for the future development of the market.
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Nástroje podpory prodeje v obchodních vztazích
Presová, Radmila
This dissertation focuses on relations among business units (B2B), most of all relations among bakeries and distribution channel members when establishing and extending business cooperation. It stresses the importance of food-processing industry verticals, value chains and food distribution channels. Marketing tools of sales promotion base on the general conception that they are any form of support used by one market subject provided to another one in order to achieve a purpose set in advance. The thesis describes price as an important and intensive factor of marketing mix. It also examines how price and extensive factor quantity influence formation of gross profit, the important aggregate business indicator, on a case of bakery products. It defines bakery product life cycle, product appeal and sales potential. It characterizes promotion on a case study of corporation Penam, a major bakery in the Czech Republic. In order to achieve objectives, parametric, non-parametric, and semi-parametric approaches were applied to define cross effects. Theoretical and practical gains are summarized in the conclusions.
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The analysis of strategy of chosen company
Rusňáková, Jarmila ; Filipová, Alena (advisor) ; Adamec, Ladislav (referee)
The master thesis is divided into two parts. The first part is theoretical and deals with the development of tourism, business strategy in hotel trade and marketing mix. The second part is practical and is focused on the analysis of business strategy of Smaragd Hotel. Within the business strategy strengths and weaknesses of the hotel, competition, income and expenses, and marketing mix are analyzed. Based on the analysis, possible solutions of the future development of the hotel are proposed.
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Price perception vs. measured inflation and its influence and impact on economics and political vote
Marková, Lenka ; Šíma, Josef (advisor) ; Rybáček, Václav (referee)
Measurement of price level with consumer price indices forms some gap between measured inflation and perceived inflation. The graduation theses is concerned with quantification of gap in particular group of individuals and shows on measuring data, how this gap influents individuals, if growth of cost of living according to consumer price index copies price perception. It illustrates influence the incorrect construction of indices as important orientation point in economy, which redistribution of recourses, in context with usage of indices for income indexation and suggests more appropriate approach for constructing aggregate price index. It investigates what factors influence price perception and comes into gain and loses calculation which people are confronted. Price perception is influenced both socio-economic and political environment. The end of theses overlaps into political vote and investigates if there is causal of relationship between price perception and political vote.
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