|
|
The analyse of accomodation and catering services in Český Krumlov
KAMBOVÁ, Monika
Bachelor's thesis is focused on the tourism services provided in Český Krumlov. On the basis of the tourism market is a mapping and interpretating situation accommodation and catering services. Further work is in the summary of the number, significance and level of accommodation and catering services. We detailed analysis of the selected accommodation facilities and the end of this work are the proposal and recommendations for improvement and development of the accommodation and catering services.
|
|
|
Analysis of accommodation and catering services in the area Železnorudsko
ŠEFLOVÁ, Dana
The general aim of this bachelor thesis was to analyse the present circumstances in the accommodation and catering facilities in the area of Železnorudsko. The aim was to evaluate the number, structure and quality of accommodation facilities and of catering establishments as well as the quality and the number of provided services. To be able to consider the present circumstances, was carried out an investigation among the visitors of this area, next the interviews with the owner of accommodations facilities and with an employee of the Tourist Information Centre of Železná Ruda. The third source was all the available information about the area and finally also own observation and experience. Consequently was made a synthesis of the obtained data and on the grounds of the obtained results was worked up suggestions and introductions for the improvement of the present state.
|
|
|
Analysis of accommodation and catering services in the area Klatovsko
MARTÍNKOVÁ, Zuzana
The aim of this bachelor thesis was to analyse the offer of accommodation and catering facilities on the market within the area of the town of Klatovy, to find out the number of these facilities and the standard of offered services. The evaluation of the situation was accomplished on the basis of questionnaires submitted to the visitors of the accommodation facilities in the area of interest, including also governed interviews with a hotel owner and the director of information centre. Observation method was used as a supplementary research form. The obtained information became a basis for the data synthesis which indicates the overall situation in the area. The synthesis also yielded definitions of a few problems occurring in tourism. An important part of the thesis consists in defining proposals and recommendations aimed at the improvement and development of the catering and accommodation services in the area of Klatovy.
|
|
|
Analysis of accommodation and catering services in the area Strakonicko
LINHARTOVÁ, Monika
Bachelor´s thesis describes in detail accommodation and catering services in the area Strakonicko. The aim of this work was to analyze offer of accommodation and catering facilities in the designated area. That was enabled by own study and observation, the questionnaires and controlled interviews. The necessary information rendered to build data synthesis. It contributed subsequently to the formulation of proposals and measures which are listed at the conclusion of the work.
|
|
|
Innovation of services in selected hotel
KOSÍKOVÁ, Veronika
The aim of this diploma thesis was to analyse services provided by a hotel in the historical center of Český Krumlov and to evaluate the customer satisfaction with these services. As the next step, I looked into a proposal to improve some of those services and to design new ones, which have, so far, been missed by the customers in the offer. The work was based on a survey, which was carried out during the summer and in the beginning of the autumn 2008. The opening part of the thesis mentions theoretical basis connected with the specialised literature. The work itself continues with the results of the survey (questionnaire). The closing part of the work suggests improvements and new packages of services for clients.
|
|
|
OPERATING MANAGEMENT IN SELECTED HOTEL
BŘICHÁČKOVÁ, Petra
Diploma thesis is focused on analysis of the marketing management in the Hotel Růže with emphasis on the retrieval of appropriate recommendations for future development of this company. The aim of the diploma thesis has been to analyse the system management in chosen hotel. The autor chose the Hotel Růže in Český Krumlov. The analysis was provided on the basis of questionnaire examination and interviewing of the hotel employees. Diploma thesis covers ideas which closely describe possible ways how to solve hotel management system.
|
|
|
Analysis of marketing communications in the selected services firm and proposal of possible improvements
ČERNÁ, Jana
This graduation theses were concerned with analysis of marketing communication in services {--} in the Wellness hotel Rezidence Nové Hrady. This theses was incurred during temporary opening of the hotel till finishing and opening new spaces. There is recapped a history of the hotel and executed detailed situation analysis in the analytical part. There were detection advantages and disadvantages, which should the hotel use for persuasion the costumers. The synthetic part consequent to the analytical work comprehensive of the new suggestions of marketing communication . This includes sphere:  increase in an occupanty rate of the hotel,  increase in a visit rate in the hotel restaurants,  increase in a number of congresses.
|
|
|
Marketing communications equipment in tourism
Šimková, Lenka ; Štědroň, Bohumír (advisor) ; Kazdová, Petra (referee)
The goal of my work is to observe the marketing activities of the InterContinental hotel. How do they communicate with potential customers and their guests. The work is divided into two parts. Theoretical, which explain general patterns of marketing. In this one I concentrate myself on hotel trade in general - its origin and impact. The practical part is a summary of the information I received during an interview with PR manager of the hotel.
|
|
| |
|
|
The analysis of factors affecting the crisis immunity and preparedness of company in tourist trade sector
Šefčíková, Lucie ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
The main aim of this thesis is to analyse actual development of company in tourist trade sector and focus on threats and risks of business in this field. The theoretical part is focused on the tourist trade area and at the same time it reports common information about crisis management. It also defines methods of analysis, which can be used in order to achieve better immunity and preparedness of company against any criris. Afterwards in practical part the thesis describes surveyed hotel Krystal and with the help of SWOT analysis and another three methods discloses threats, which are actual for the hotel. From results of all analysis follows that the hotel is going strong in crisis management field. Despite it I tried to draw up some proposals and recommendations, which can level the current crisis immunity and preparedness of the hotel up.
|
guest ::
