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Current situation and prospects of development of chosen hotel
Kozová, Petra ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
My bachelor thesis is focused on analyzing of the situation in the chosen hotel, which is called hotel LUNA *** and situated in Martin, Slovakia. The aim of the thesis is to analyze this hotel, to evaluate its current situation and then to propose possible solutions and prospects of its future development. The theoretical part involves marketing facts and the organization of hotel establishments, the Slovak legislation and the condition in which the accommodation facilities in Slovakia are. The practical part is divided into three chapters, the first one presents a general description of the hotel and of its services. The next chapter analyzes the situation in the hotel. To be able to work-out this section the information and statistics from the hotel's reservation system were used. The last chapter provides an overview of proposed and recommended changes, which are also consulted with the hotel management. All results of the analysis are recorded in tables and graphs in order to provide precise and comprehensible information about current situation in the hotel LUNA***.
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Marketing in the hotel industry
Hřibalová, Tereza ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
The first part of the thesis is aiming to cover the basics of hotel marketing. Then, in the second part, this theoretical base is used to analyse the marketing mix of the Atlantis Bahía Real hotel and to find its strenghts, weaknesses, opportunities and threats. The objective of the last part of the thesis is to summarize the findings and make recommendations to improve the situation of the hotel.
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The classification of accommodation facilities in the Czech Republic and foreign countries
KOHOUTOVÁ, Klára
The aim of my thesis is to aprise the reader with the meaning and purpose of classification of accommodation in the Czech Republic. I am trying to compare the classification of 2009 with the present classification valid since 2010 till 2012 but also with classifications of other countries. For this comparison I chose the classification of the accommodation in Great Britain which is according my opinion very detailed but also with the classification of other, mainly European countries (with the American classification I compare the classification only in general terms).
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The analyse of accomodation and catering services in Český Krumlov
KAMBOVÁ, Monika
Bachelor's thesis is focused on the tourism services provided in Český Krumlov. On the basis of the tourism market is a mapping and interpretating situation accommodation and catering services. Further work is in the summary of the number, significance and level of accommodation and catering services. We detailed analysis of the selected accommodation facilities and the end of this work are the proposal and recommendations for improvement and development of the accommodation and catering services.
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Analysis of accommodation and catering services in the area Železnorudsko
ŠEFLOVÁ, Dana
The general aim of this bachelor thesis was to analyse the present circumstances in the accommodation and catering facilities in the area of Železnorudsko. The aim was to evaluate the number, structure and quality of accommodation facilities and of catering establishments as well as the quality and the number of provided services. To be able to consider the present circumstances, was carried out an investigation among the visitors of this area, next the interviews with the owner of accommodations facilities and with an employee of the Tourist Information Centre of Železná Ruda. The third source was all the available information about the area and finally also own observation and experience. Consequently was made a synthesis of the obtained data and on the grounds of the obtained results was worked up suggestions and introductions for the improvement of the present state.
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Analysis of accommodation and catering services in the area Klatovsko
MARTÍNKOVÁ, Zuzana
The aim of this bachelor thesis was to analyse the offer of accommodation and catering facilities on the market within the area of the town of Klatovy, to find out the number of these facilities and the standard of offered services. The evaluation of the situation was accomplished on the basis of questionnaires submitted to the visitors of the accommodation facilities in the area of interest, including also governed interviews with a hotel owner and the director of information centre. Observation method was used as a supplementary research form. The obtained information became a basis for the data synthesis which indicates the overall situation in the area. The synthesis also yielded definitions of a few problems occurring in tourism. An important part of the thesis consists in defining proposals and recommendations aimed at the improvement and development of the catering and accommodation services in the area of Klatovy.
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Analysis of accommodation and catering services in the area Strakonicko
LINHARTOVÁ, Monika
Bachelor´s thesis describes in detail accommodation and catering services in the area Strakonicko. The aim of this work was to analyze offer of accommodation and catering facilities in the designated area. That was enabled by own study and observation, the questionnaires and controlled interviews. The necessary information rendered to build data synthesis. It contributed subsequently to the formulation of proposals and measures which are listed at the conclusion of the work.
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Innovation of services in selected hotel
KOSÍKOVÁ, Veronika
The aim of this diploma thesis was to analyse services provided by a hotel in the historical center of Český Krumlov and to evaluate the customer satisfaction with these services. As the next step, I looked into a proposal to improve some of those services and to design new ones, which have, so far, been missed by the customers in the offer. The work was based on a survey, which was carried out during the summer and in the beginning of the autumn 2008. The opening part of the thesis mentions theoretical basis connected with the specialised literature. The work itself continues with the results of the survey (questionnaire). The closing part of the work suggests improvements and new packages of services for clients.
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OPERATING MANAGEMENT IN SELECTED HOTEL
BŘICHÁČKOVÁ, Petra
Diploma thesis is focused on analysis of the marketing management in the Hotel Růže with emphasis on the retrieval of appropriate recommendations for future development of this company. The aim of the diploma thesis has been to analyse the system management in chosen hotel. The autor chose the Hotel Růže in Český Krumlov. The analysis was provided on the basis of questionnaire examination and interviewing of the hotel employees. Diploma thesis covers ideas which closely describe possible ways how to solve hotel management system.
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