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Využití internetového prodeje v maloobchodě: Výsledky jednorázového šetření za rok 2013
Český statistický úřad
Nakupování přes internet je dnes již docela obvyklým způsobem pořízení potřebného zboží a v současné informační době nabývá stále větší obliby. Podle statistiky informačních a komunikačních technologií počet domácností vybavených počítačem stále stoupá. S rozvojem komunikačních technologií však již počítač není jediným přístupovým bodem na internet. Stále populárnější se stávají tablety a chytré telefony, s jejichž pomocí se lze nejen pohybovat na internetu, ale i nakupovat a platit zboží bez přímého kontaktu s obchodníkem.
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Internet Trading in the Czech Republic
Hanušová, Denisa ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
The bachelor thesis focuses on online shopping in the Czech Republic. The literary research defines basic terms, including Internet, e-commerce, Internet commerce, Internet
marketing, also includes legislation in this sector. Furthermore are mentioned assumptions for success an online store, the content of websites and search engine optimization. The practical part of bachelor thesis is focused on evaluation of the original condition of surveyed e-shop Spotřebiče s.r.o., in terms of website traffic, accessibility and usability. There is also evaluated promotion of company on the Internet. Another part is based on found flaws and includes suggestions for a new business strategy for improving the online store. The suggestions consists of new graphical solution of website for improving the usability and advertising campaign to increase sales.
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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Design of E-commerce for Artists and Architects
Hložanka, Jan ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The bachelor thesis deals with the analysis and design of e-commerce, which should serve young artists and architects. Closer compares and analyzes the various e-commerce solutions. Using open-source solution shows, how to design a basic visual template of e-commerce and the basics of how to utilize a web search engine optimization, web advertising and web analytics.
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Methodology of E-commerce Implementation Design
Šmýd, Radek ; Hlucháňová, Alexandra (referee) ; Koch, Miloš (advisor)
Target of this bachelor work is to show the possibility of the design and establishment of an online store at HANZA SPORT plus, s.r.o. company with maximum regard the success of the resulting solution. This work is divided into logical units that describe the various stages in the implementation of the final solution. It also describes the specifics of trading on the Internet, comparing it to trading in the street stores, disassemble various target groups and targeting opportunities in advertising campaigns. The work also shows the problems of communication quality, clarity and speed of delivery of goods ordered.
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Strategic Management of E-commerce Company.
Marek, Daniel ; Bauer, Oldřich (referee) ; Němcová, Zuzana (advisor)
This bachelor’s thesis deals with e-commerce problems and focuses on both the marketing strategies in general as well as on strategies applied at the very beginning of the business. In the practical part you can find a suggestion of a strategy based on analysis and findings gathered in the theoretical part. This strategy should help a company to achieve desired goals.
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Proposal of an E-commerce for Company
Kalužík, Jakub ; Leder, Petr (referee) ; Dvořák, Jiří (advisor)
This bachelor's thesis deals with the proposition of e-commerce and internet sites for a company which sells sports apparel and. The basis of part called The actual state of solved issues of this bachelor thesis deals with terms related with e-commerce. The following sections are devoted to brief characteristics of the company and to analysis of the solved issues. Then follows the design of e-commerce solutions. The final section deals with the evaluation of the project and also with the brief cost calculation.
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Strategy of E-business
Štěrba, Radek ; MSc, Martin Daniel, (referee) ; Němcová, Zuzana (advisor)
The main topic of this bachelor's thesis is an evaluation of the optimal strategy for electronic commerce (e-Commerce). The primary goal is optimal methodology to achieve succesfull and economicaly profitable e-Commerce. The key aspect for succesfull e-Commerce on the market is choosing of proper strategy. Thesis contains analysis of the nowadays condition and problems related to the e-Commerce. Technological options of installing of these systems to companies are also evaluated as well as the size of costs, which are necessary to start and maintain e-Commerce. The practical part of this thesis aims to the real example of e-Commerce in company named Gronka - Prodej, spol. s.r.o. The main problems and shortcomings are analysed and evaluated. Based on analysis of relevant data the solutions of the problematical parts and improvings for e-Commerce in this company are suggested.
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