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Position and strategy of Česká pojišťovna a.s. in a domestic and foreign market
Bartejsová, Gabriela ; Zamykalová, Miroslava (advisor) ; Mášová, Miloslava (referee)
The thesis focuses on the analysis of the position and strategy of Česká pojišťovna a.s. in the Czech and Romanian market. At the beginning the company Česká pojišťovna is introduced followed by a description of the current strategy whose part is a definition of marketing mix as well and then by the analysis of Czech insurance market from which the position of Česká pojišťovna in the Czech republic arises. At the close of these chapters an evaluation of activities of Česká pojišťovna in the Czech insurance market was performed including proposed recommendations on the improvement. Next parts of the thesis are already dedicated to Romania. Specifics of the entrepreneurial environment are summarized in the PEST analysis followed by Romanian insurance market analysis completed with information regarding the entry of the company in this market and evaluation of its activities in Romania. As the thesis was written during an economic crisis, it includes an identification of its impacts on both the company and above mentioned markets, namely in the economic sphere and incurance sector as well.
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Particularity of the entrepreneurial environment in Bosnia and Herzegovina
Hniličková, Martina ; Gullová, Soňa (advisor) ; Müllerová, Františka (referee)
This thesis gives an analysis of the entrepreneurial environment in Bosnia and Herzegovina from the perspective of foreign investors, who would like to enter on the market of Bosnia and Herzegovina, either to export on this markert or run a business here. Thesis involves the evaluation of the current state of the entrepreneurial environment of a country and gives the advantages and disadvantages of the country and its specificity for potential investors. Entrepreneurial environment of the country is analyzed using the PEST analysis.
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Strategic analysis of the company
Kubeš, Jan ; Sedláčková, Helena (advisor) ; Votoček, Aleš (referee)
The subject of the diploma thesis titled "Strategy analysis of the company" is a strategic analysis of the selected company. Its purpose is to analyze a current status of the company with focus on finance and distribution channels. Further, based on findings conceive a strategic recommendation for the company. The diploma thesis is divided into two parts. In the theoretical part is described a general approach to company strategy, strategic analysis and instruments for company strategy analysis. In the practical part are chosen analyses applied on the selected company -- adidas ČR s.r.o. Finally, findings of applied analysis are summarized into the strategic recommendation for the selected company.
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Strategic analysis
Krejčí, Lucie ; Krause, Josef (advisor) ; Cimický, Jan (referee)
This work deals with the strategic analysis of Czech agricultural enterprise. It is divided into three parts. The first part describes the theoretical background of this work. There are described methods of external and internal analysis. The second, practical part, is concerned with practical applications of strategic analysis to the specific conditions of the agricultural enterprise. In the third part we can find a synthesis of knowledge from the practical part carried out through the SWOT analysis. In the final chapter recommendations for the future of the enterprise are formulated.
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Export strategy of the firm ŽĎAS a.s.
Klimeš, Tomáš ; Halík, Jaroslav (advisor) ; Kuba, Luděk (referee)
The bachelor's thesis focuses on the export strategy of the firm ŽĎAS, a.s. Žďár nad Sázavou. On the basis of the theoretical part, both the export of the company and the environment of a specific market, Russia in this case, are analyzed. The necessary part of the thesis is the summary of observation and recommendation to improve the present export strategy
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Strategic Analysis of an Enterprise
Fulínová, Kateřina ; Kovář, František (advisor) ; Hlinecký, Ondřej (referee)
The main purpose of the thesis is to evaluate the connection of the human resources strategy and the strategies focusing on gaining competitive advantage. The strategic analysis of internal and external environment is conducted on a specific company with key focus on its personnal strategy.There is a description of the theoretical and methodological principles in the first part which relates to a particular strategy and to strategic analysis. There is direct application of the theoretical learnings into the practice in the second part.
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Strategic Analysis of an Enterprise
Kozlová, Helena ; Dvořák, Jiří (advisor) ; Žáčková, Jindřiška (referee)
The work deals with external and internal analysis, aimed at human resources. Due to the extent thesis was devoted to external analysis PEST analysis. Here are the factors that directly or indirectly may affect human resources in the enterprise. Internal analysis includes a description of physical, human, financial and intangible resources in the enterprise. The final section is devoted to checklist investigation that aims to determine why employees chose Engel strojírenská company and are satisfied with working conditions in the company.
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Strategic Analysis of an Enterprise
Hrnčířová, Vendula ; Dvořák, Jiří (advisor) ; Šiška, Ladislav (referee)
Theoretical part of the thesis focuses on explanation of basic terms in the field of strategic management of companies and on the overview of instruments used for strategic analysis of a company. In the practical part i have attempted to make a detailed analysis of the production of buttons in Knoflíkářský průmysl Žirovnice, using PEST analysis and Porter's Five forces model. The aim was to make a decision, based on the analyses, wheter or not to continue producing buttons in the company.
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Strategic Analysis of an Enterprise
Malínek, Jiří ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
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