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Internationalization of Business Activities of Small and Medium-sized Enterprises
Del Maschio, Šimon ; Černohlávková, Eva (advisor) ; Richter, Stanislav (referee)
This bachelor thesis deals with the internationalization of medium-sized and small enterprises. It focuses on those enterprise characteristics that have direct impact on whether or not the enterprise will succeed in the process of internationalization. The thesis also mentions specific internationalization barriers that small and medium enterprises have to deal with. Because of their importance to the national economy, many state and EU funded support programmes have been developed. This thesis aims to provide a summary of the state and EU funded support system which is in place in the Czech Republic. The thesis analyses support programmes and services that are provided to small and medium enterprises with relation to their internationalization.
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Motives of foreign investors entry on the Slovak market
Janeková, Slávka ; Černohlávková, Eva (advisor) ; Nejedlý, Michal (referee)
The aim of the diploma thesis is to identify the main reasons that lead foreign companies to enter the Slovak market. The content of the work, which is divided into five main chapters, corresponds to the defined objectives. In the first chapter theoretical basis to the addressed issue are processed. The second chapter provides a detailed analysis of the international competitiveness of Slovakia, through selected indices of competitiveness and business environment. The third chapter analyses the development of foreign direct investments from the perspective of the Slovak economy. Attention is focused on territorial, sectoral and regional structure of foreign direct investments in Slovakia. The fourth chapter provides an analysis of the factors influencing decisions of foreign investors to place their businesses in Slovakia. The selection of analysed factors is based on results of the UNCTAD study. In the last chapter are identified key motives of foreign investors entry to Slovakia based on analyses carried out. These findings are demonstrated on an example of Danish investors entry on the Slovak market.
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The methodology of localization of web applications
Miřacký, Jan ; Buchalcevová, Alena (advisor) ; Koliš, Karel (referee)
The paper addresses localization of web applications with extra focus on its principles. The goal of the paper was to design a localization methodology that might be used by startups as a handbook during development of their service that aims at customers abroad. The first partial goal was design of a questionnaire used to find out important aspects of localization from user's perspective. The second partial goal was to provide recommendations for Webgarden regarding enhancing cultural customization. The third partial goal was comparison of localization among Webgarden's competitors that represents a platform for generating websites. The main goal as well as all partial goals have been achieved. The phases of internationalization and localization were discussed in detail, therefore readers can get a good command of what needs to be done. The paper nonetheless doesn't go into much detail in technical matters. The Hofstede's cultural model has been introduced and has been used with cultural customization for different cultures. I used the methodology as well as the research results to suggest recommendations for the improvement of Webgarden's localization. It's been evaluated positive by native speakers and as such the methodology has been validated. My contribution was the design of the methodology and to provide Czech-based startups that are considering expanding to foreign markets with important information and guidance; another contribution were new recommendation for Webgarden.
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Opportunities in expanding to foreign markets of small and medium-sized enterprises
Konečná, Radka ; Müllerová, Jana (advisor) ; Kotáb, Jiří (referee)
This master thesis aims to explore the conditions of small and medium-sized enterprises in expanding to foreign markets and to find opportunities that will help these businesses to grow. By opportunity it is meant the company's own effort, or state and non-state support of SME's. In the thesis there is analyzed the situation of SME's in the Czech market and the services and support that businesses can use while expanding abroad, it also analyses the modern methods in this area. The aim of the thesis is to analyze trends in the field of internationalization of SMEs, to identify the key needs of Czech companies and to compare them with the actual support offered in the Czech market. Based on a comparison with foreign practice, namely New Zealand, it should propose new ways and opportunities in the process of expansion.
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The forms of entering international markets
Pavelka, Miloslav ; Olšanová, Květa (advisor) ; Hinčica, Vít (referee)
This work focuses on the process of internationalizing business activities. Different aspects of entering a foreign market based on various internationalization models, theoretical approaches are described and the possible forms of internationalization and their positives and negatives are discussed. Internationalization theories are further applied to a French manufacturer of security gates and fences for firms and households - Dirickx Groupe. The company is introduced in terms of business activities and geographic scope. The aim of the work is to describe internationalization motives and the internationalization process of the Dirickx Groupe company and verify the theories' validity. It also focuses on the firm's activities on the Czech market and it's relation to the market in Poland. There is a SWOT analysis and recommendations for the firm's future activities presented as well.
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Fenomén priamych zahraničných investícií: investičné prostredie v krajinách strednej Európy
Richtáriková, Zdenka ; Taušer, Josef (advisor) ; Čajka, Radek (referee)
The Master Thesis deals with the investment environment of the Central European countries, familiarizes the reader with the phenomenon of foreign direct investment, and analyzes the macroeconomic environment in relation to the investment inflow and stock. It characterizes foreign direct investment in the global setting and outlines several internalization theories. Covering a wide range of various macroeconomic indicators that influence the investment favorability, the thesis compares Czech Republic, Hungary, Poland, and Slovakia along with relevant concise analyses. Moreover, the foreign direct investment inflows and stocks are addressed and the investment inflow influence on national trade, especially export and import flows and trade ties, is presented.
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INTERNATIONALIZATION OF INNOVATION IN SMEs AS A STRATEGIC CHOICE: THE CZECH CASE
Awakowicz, Bartosch ; Jaklová, Martina L. (advisor) ; Ulsamer, Frank (referee)
With the growing competition both on domestic and on international markets, SMEs face very specific challenges to sustain in their activity. A strategy to gain a competitive edge can be to internationalize innovative activities. In this work the internationalization of innovation is reflected in the context of SMEs. This is done in the first step by making a connection between research on SMEs, on Internationalization and on R&D and subsequently building a theoretical framework. In the second step, the innovative activity of a Swiss firm's Czech subsidiary is investigated on a case-study basis from the perspective of the suggested theoretical framework. The main contribution of this work to research is that it puts in a research field, which is dominated by large enterprises, the focus on SMEs.
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Impact of international production network on the configuration of the worldwide procurement organization and performance
Sahin, Turan ; Veber, Jaromír (advisor) ; Pichanič, Mikuláš (referee) ; Tomek, Gustav (referee)
Increased trends towards globalisation, optimization of the value chain, outsourcing of activities and focus on core competentencies result in increased importance of procurement's role, in that it causes high attention from top management.The focus from top management is based on the change of the cost structure, i.e. lowering internal value chain and an increase of material and purchasing costs above 50 %. The core objectives of the worldwide procurement are internationalization, strategic focus and costs reduction. There are high expectations towards procurement. First, to generate procurement savings on a global scale, to identify the best procurement markets, finding the best supplier and to determine the world class price level. The study has been targeted to analyze the configuration of worldwide procurement organizations and the impact of international production network on procurement. Furthermore, to benchmark international sourcing activities on a global scale, resulting in identification of critical success factors for improving the procurement quality and effectiveness.
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Venture capital and its impact on internationalization of business activities
Tykvartová, Lenka ; Černohlávková, Eva (advisor) ; Pavlík, Zdeněk (referee)
This thesis deals with venture capital and its impact on business activities. Its goal is to prove that properly executed venture capital investment could be beneficial not only for the recipient but also for the investor. In the theoretical part, the thesis deals with analysis of venture capital, its support in the Czech Republic and its impact on internationalization of business activities. In the practical part, there is an example how venture capital could be a suitable support for company's development in foreign markets.
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