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A Contribution to the Propaganda of the British Empire in Film in 1918-1939
Veselý, Jiří ; Soukup, Jaromír (advisor) ; Valkoun, Jaroslav (referee)
The aim of the bachelor thesis is to analyse propaganda of the British Empire in the film between the years 1918 - 1939. The British Empire was weakened after World War I., but still became an expanding area and had decisive role in the world politics. The power and the authority of the Empire were often presenting on exhibitions, in the theatre, on paintings, posters, in schoolbooks, in literature for children, on radio or in the much developing film industry. People of all ages were attracted by films and cinemas could affect people either with propaganda's film or with adventure films. In my thesis I look closely on the age of New Imperialism in Great Britain and consider why it was the film industry where values typical of 19th century such as militarism, patriotism or Social Darwinism remained even after the World War I. Further I focus on how British cinematography dealt with the rising Hollywood production and explore the influence of government support (Cinematographic Film Bill, film department of Empire Marketing Board, film production of General Post Office) on British film production. The aim of the thesis is examining the theme of British propaganda in the film in the Czech surroundings. Next aim is explaining reasons which head towards to propagate the values of the British Empire in...
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Czech film trailer and its role in the film promotion in years 2006-2011
Schöppel, Jan ; Bednařík, Petr (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the film promotion. It refers to manipulative function of trailer and deals with its control. Finally, describes the process of distribution trailer and shows the various distribution channels. All of these issues compare the situation in the U.S. and the Czech Republic. The final section focuses on the Czech film trailer. First, it maps its history from the beginning to the present. Then it puts these findings into the context of the Czech film history and the history of the Czech movie promotion. Further thesis will focus on the current situation in the Czech trailer. Analyzes it from the perspective of film critics and trailer makers and presents all factors influencing the form of trailers. In conclusion, the...
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Transformation of the Cinema Infrastructure in the Czech Republic in 1989-2009
Mohoritová, Natálie ; Chromý, Pavel (advisor) ; Hupková, Martina (referee)
The presented thesis deals with the description of the infrastructure of the cinemas and their location in the Czech Republic in the period of 1989-2009. Special attention is given to the process of transformation of filmmaking and the course of privatization of the cinema industry. The second part is devoted to the development process in terms of number of cinemas, their concentration with regard to the regions and also the distribution of particular types of the cinema within the Czech Republic. Further, two specific types of cinemas are being compared - the cinema complexes and art cinemas. Comparison is made in terms of their general location, their placement within the city and their dramaturgy. On the map attached at the end of the thesis one can see the development and concentration of cinema complexes in the area of the Czech Republic beginning with the openning of the first complex and ending in the year 2009. Key words: art cinema, cinema, cinema complex, cinema distribution, cinema localization, cultural infrastructure, transformation
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The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons
Dohnalová, Kamila ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
The bachelor thesis on "The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons." deals with the launch of a new product in Aero art-house cinema in Prague. The Met: Live in HD - series of live transmission of opera production from The Metropolitan Opera in New York - was launched in Aero as first world-wide successful alternative content. Success of the project is closely associated with the digitalization of cinemas in the Czech Republic and abroad as well. Principles of art marketing, by which we mean all marketing activities in the field of art and culture, creation and realization's background of the Met: Live in HD and profile of Aero Cinema and Aerofilms Film Distribution Company are introduced for better understanding of the topic. The operating methods was the study of the foreign and Czech literature, the contentual analysis of documents, the media monitoring, the qualitative observation and the description of product's marketing activities correlated with the visit rate of the transmissions and publicity. The literature refers to the art marketing, the non-governmental organizations marketing, the film marketing and strategies for art cinema development.
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Cinema point
Hrůza, Jiří ; Klubalová, Pavlína (referee) ; Brzoň, Roman (advisor)
The diploma thesis solves a theater with a cafe in the town of Humpolec in the Vysočina Region. It contains complete documentation for execution, assessment in terms of fire safety and in terms of building physics. Furthermore, the proposal ventilation for cinema, foyer and cafe. There is a cinema and a cafe, which is located on the second floor. Cinema is designed with a capacity of 196 seats, of which 5 seats are reserved for people with limited mobility. Screening is provided as 2D mode and 3D projection. The café is designed for moviegoers and the general public. The café seats 36 seats. The building is designed as a two storey with dissected floor plan with rounded shapes with no sharp edges with a protruding portion of the roof of cinema, which is located on the north side of the building and has the function division of the building into individual units. The building has dimensions of 39.15 meters x 29.45 meters. The supporting structure of the building consists of reinforced concrete reinforced walls and ceilings. In the southern part of the building with rooms Foyer café is designed glass facade of the LOP. Supporting roof structure over the cinema hall is made up of wooden trusses joined punched punched plates.
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Obnova prostoru a architektonické řešení letního kina v Olomouci
Ošťádalová, Martina
The Bachelor thesis generally deals with general principles of designing public spaces, as well as designing these spaces in the kontext of a historical area of the city. This work deals with detail processing of an issue of the theatre and cinema spaces. Reached informations are processed and these spaces are than categorized according to stated kriteria. Analytical part of the thesis apprises us with choosen proposed area. Primarily is described urban and historici development of the city Olomouc, in which is this place located. Secondary is described the history of the choosen place itself, its natural condicions and limits. Therafter are made the specific analysis, which are describing the current state of the place and positives and negative sof the space. These analysis are servis as a base of the design. Design part work with the results of the analysis and try to shore the potential of the space. The main aim is to bring live to the space, make it moove and create here pleasant spot of the city jungle for spending time.
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Social and shopping center in Třebíč
Plecitý, Karel ; Semrád, Antonín (referee) ; Štěpánek, Ladislav (advisor)
This diploma thesis deals about plan of the building Social and shopping center in the city Třebíč and about processing of documentation for this buliding as well. The building is situated in the city area called Borovina. In the building is located multifunction cinema, café and four shops, including their rear. Part of the building containing shops has two floors. Part of the building including café and multifunction cinema is designed as a single-storey. The supporting system of the building consists of monolithic reinforced concrete frame. Infill walls of the building is made by structural system Heluz. The building is covered with flat roofs. The building is designed from traditional building materials.
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Feasibility Study of the Investment Project of Public Investor
Kroulíková, Anna ; Witala, Lukáš (referee) ; Korytárová, Jana (advisor)
A feasibility study is a technical-economic study, an essential tool for investment decisions. The study aims to provide technical, economic, financial and management information qualified for investment decisions. The theoretical section summarizes the purpose, process and structure of individual chapters of the feasibility study including cost-benefit analysis. In the practical part of the feasibility study is designed public project model and its alternative financing option by the grant program of the European Union.
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Information System for Film Festival
Kupka, Stanisław ; Jonszta, Václav (referee) ; Koch, Miloš (advisor)
Film is cultural piece which has quickly become as phenomena of Twentieth Century. Film festivals are celebration of all spectrum of works and theirs authors. Festivals contributes to development of film industry and cinematography. Endeavor to improve organization's effectiveness of this social event can be done by establishing an information system which can help to reach higher attendance and satisfaction of visitors.
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