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Ohodnocení značky Mlékárna Olešnice
Dobiáš, Jan
The work is focused on determing brand value of Olešnice creamery (Mlékarna Olešnice), Olešnice business operates in milk product manufactory department. Theoretical part is following up the question of determing brand value of intangible assets, the author defines fundamental notion and advanced methods of determing brand value. The outputs from internal and external business environment, definition of future economic development and determing brand value by suitable methods are presented in the practical part of the work.
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Zápis a oceňování ochranné známky
Gillar, Tomáš
The thesis addresses the issue of definition of relationship and differences betwe-en concepts of brand and trademark. Further it deals with definition of legal, mar-ket and financial aspects affecting the brand in broader sense, with description of valuation methods for trademark as an intangible movable asset. The practical part of the thesis addresses the issue of application of theoretical knowledge in order to recommend selection of appropriate valuation method for possible future trademark of the company Dlažba, s.r.o.
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Brand perception
NOSKOVÁ, Simona
This thesis analyses public perception of the brand and its valuation by employees of Československá obchodní banka. Results of the research are presented in the form of semantic differential scale and compared with the initial hypothesis. Final evaluation consists of confirmation or denial of initial hypothesis, and suggestion of ways how to improve global perception and valuation of the brand.
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Market position of a private label
MICHLÍKOVÁ, Michaela
That bachelor´s thesis is about the issue of private brands, specifically market position of this brands. The main aim is to determined the appropriate recommendations to develop private labels for selected retail trade on the basis the behavior of it's customers. The theoretical part explains the most important terms related to issue of private brands and the practical part is dedicated to realization of marketing research. The outcome of this thesis is a recommendation for improving the status of private labels in the particular retail trade.
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Market position of a private label
SAHANOVÁ, Jitka
The main aim of this bachelor thesis with the theme Market position of a private label is to define the recommendation of private labels development in selected retail trade. The partial aims are focused on introducing range of private labels and finding out their market position. The theoretical part rests on studying of literature and the practical parts described the offer of the private labels of selected retail trade and realization of quantitative marketing research through a questionnaire survey. The result of this bachelor thesis is the draft recommendation for development of the private labels.
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Ekonomické zhodnocení merchandisingu privátních značek společnosti Ahold
Matejová, Iva
Matejová, I. Merchandising of private labels of Ahold company. Bachelor thesis. Třebíč: MENDELU, 2013. This bachelor thesis deals with merchandising of private labels of Ahold com-pany, so how do private labels sell, how it is caring for it take to a customer. In theoretical part are defined terms related to marketing, merchandising and labels. At the same time are listed some own knowledge including photos. Second, practical part deals with representation of company since its incep-tion to current position. Then are listed private labels of company and after that is formatted the questionnaire related to these labels and the customer's view.
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Brand perception
VAŇKOVÁ, Veronika
The aim of this bachelor work was to analyze the perception of selected brands from the customer's perspective and from the perspective of brand founder called Regional Agrarian Chamber of the South Bohemian Region. To determine the attitudes of opinion on brand perception by the customer, I developed a questionnaire survey using semantic differential. First hypothesis, which argues that the selection of food plays an important role in regional mark at least half of the respondents, was refuted. Customers perceived the regionality as the most important criterion. The research showed that for respondents is very important high quality, but also the lower price and best evaluation are very important criterions for customers. Hypothesis number 2, which says that the brand owner CHJ has a more positive picture of the perceptions of customers than it is in reality, was confirmed. Founder CHJ brand has a positive idea of the perception of the brand, but the differences between this perception are not noticeable because of their own research, brand perception among its customers. When proposing to amend the emphasis was on increasing brand awareness. For this purpose, it was suggested to isme magazine in every three months. Consumers were presented by the newly awards manufacturers with their products. Distribution and financing was mainly doing by the Regional Chamber of Agriculture of the South Bohemia. In conclusion, the CHJ brand is not completely unknown in the eyes of the customer. It creates a certain image that customers perceive and which over time will become stronger and stronger. The fact that it really was so, they can make suggestions and recommendations given in this work.
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Brand perception
KOŠTOVÁ, Monika
The aim of my Bachelor's thesis was analyze public perception of the brand on one side, and on the other was it evaluation of the brand selected by employees from Plzeňský Prazdroj, a.s. At the end of the suggested measures to improve brand perception possible.
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Market position of a private label
NOVÁČKOVÁ, Barbora
This bachelor thesis works with the theme "Market position of a private label". The aim of this bachelor thesis is to propose the development of the private label based on the consumers perception of the position of the label of chosen retail chain on the czech market. Secondary objet is to verify the hypotheses about the perception of the position of the same private brand. To achieve the main objectives was used qualitative research (survey). Subsequently, the processed results and suggestions for improvement.
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