|
|
Managing Customer Experience
Seifert, Marián ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Cieľom diplomovej práce je analýza aktuálnej situácie zákazníckych skúseností vytváraných spoločnosťou a poskytnutie sérií odporúčaní pre ich zlepšenie. Práca kriticky hodnotí praktiky ovplyvňujúce zákaznícku spokojnosť v jednotlivých predajňách spoločnosti, internetovom obchode, servisnom stredisku a zákazníckom centre. Výsledkom sú odporúčané riešenia pre poskytovanie lepších služieb na zvýšenie zákazníckej loajality, ako aj spôsoby eliminácie zistených nedostatkov.
|
|
|
Proposal to Promote Sales of Services
Matějka, Lukáš ; Lebeda, Martin (referee) ; Heralecký, Tomáš (advisor)
Master's thesis is focused on promotion of company's sales of services by creating an internet portal, which can be used to easily and quickly establish website including administration. The paper analyses the market environment, describes the process of creating the portal and proposes pricing options.
|
|
|
Business Plan
Vaško, Michal ; Vomočilová, Květa (referee) ; Hanušová, Helena (advisor)
This Master´s thesis is concerned with creation of business plan for establishing an internet portal for easy launch of internet shops including thein follow-up administration. Thesis contains market analysis, competition analysis, the process of establishing such portal and sequential maintenance.
|
|
|
Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
|
|
|
E-shop design and implementation of company
Horsák, David ; Svoboda, Zdeněk (referee) ; Dvořák, Jiří (advisor)
This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.
|
|
|
Business plan
Kavina, Pavel ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
This work business plan contains theoretical bases and principles for creating business plan, which are then practically used in the practical part. The practical part discusses the business plan emerging Internet business focused on original clothes and fashion accessories with a pug dog motif. The model for the proposals became Kvído real pug, who lent his name to the brand. The business plan is for potential partner who would be interested in this project together.
|
|
|
Marketing strategy of the internet shop OriginálníBrýle.cz
Šuška, Filip ; Sedláček, Jiří (advisor) ; Malačka, Lena (referee)
The objective of the thesis is to inform about new trends in internet marketing and its application for creation of the marketing strategy of the beginning internet shop Originálníbrýle.cz. In the first part, I compare e-commerce in Czech Republic with other states of European Union. In this part I also explain traditional marketing terms and their adaptation to changing environment of internet. In the second part of the thesis, I analyze the market on which the internet shop is trying to succeed. I also carry out a questionnaire survey that is supposed to unveil additional information about customers. In this part of the thesis, I create the marketing strategy. In the end of the thesis I introduce which of my recommendations the internet shop executed. I also state their overall output.
|
|
|
Design and run the e-shop connected with social networks
Brejcha, Jan ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The theme of this diploma thesis is design and run the e-shop with airsoft improved airsoft parts and accessories. However, the creation of the e-shop have to be for free. The e-shop will be connected with the same name site page on the social network Facebook.com, where the products will be primarily promoted. To this end, it is necessary to map and explore the possibilities for creating online store for free. Simultaneously, deploy and optimize the Facebook page mentioned before. Partial aim of this thesis is to use tools of Competitive Intelligence at the created Facebook page and on the Facebook pages of competition, to obtain important information for better or for more favorable treatment of Facebook page related to the e-shop.
|
|
|
Bussiness plan
Pešková, Zuzana ; Srpová, Jitka (advisor) ; Svobodová, Ivana (referee)
The aim of the dissertation is a business plan concept and verification of its feasibility and competitiveness. The thesis is divided into a theoretical part I focus on basic business terms and the actual business plan - why and how the thesis is conceived how it should look like and what should not be missed. In the practical part I describe how to set the concrete business plan for opening an internet shop with coffee and tea product range. I will try to realize the project based on my business plan and compare it to reality. The goal of my dissertation work is the business plan realization and then a verification of its feasibility and its viability in real life.
|
|
|
Internet shop in family business
Duchková, Veronika ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis focuses on the Internet shop in family business. In the first part the terms Internet shop and family business are specified. Its formation, development, advantages and disadvantages are defined, as well as the usage of Internet in marketing and the factors of success and problems connected with family business. The second part describes in detail chosen areas of the company Ryor -- the environment of its e-shop, advertising and distribution of products. This part gives a description of functioning mentioned areas. The real state is confronted with technical literature. On the basis of that, shortcomings are got. Moreover, suggestions for better functioning of chosen areas are formed. The second part of thesis also includes SWOT analysis of e-shop, analysis of competitors and questionnaire survey about customer's satisfaction with areas that the thesis explores.
|
guest ::
