|
|
Selected Problems of Complaint Procedure
Harantová, Monika ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
In the first part of my bachelor's work on the theme "Selected Problems of Complaint Procedure", the legal regulation of complaint according to civil and commercial code is explained and the basic concepts of these problems are specified. In the next part, the basic rules for shopping in large, small and internet shops are specified. The warranty period, their flight and expiration of rights in term of the point-of-sales and kind of goods under complaint are mentioned. The work introduces readers to the possibilities of solving the non-complaints. The bachelor's work is written as the manual that could serve as a guide to navigation in complaint procedure.
|
|
|
Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
|
|
|
Private labels and how they are perceived by consumers
Laštovičková, Lucie ; Zamazalová, Marcela (advisor) ; Mottlová, Libuše (referee)
Private label products encompass all merchandise sold under a retailer's brand. This brand can be the retailer's own name or a name created exclusively by that retailer. Private labels definitely mean for all three concerned parties (producer, retailer and consumer) many advantages, but also some disadvantages.We can divide them into three categories: economy, standard and premium labels. The most developed private label country in Europe is Switzerland. The private label share reaches about 45%. The share of private labels in Czech republic is almost 20%. At present almost all business chains have their own private label. Private labels are most widespread in discount shops The result of my questionnaire research, says: 67% of informants buy private labels regularly. The greatest advantage for consumers is a low price. On the other hand, the disadvantage is their lower quality and unattractive cover.
|
|
|
Marketing aspects of consumer price perception
Tsiligiannis, Georgios ; Karlíček, Miroslav (advisor) ; Král, Petr (referee)
This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.
|
|
| |
|
| |
|
| |
|
|
Analysis of the Customers' Shopping Behaviour in the Town of Tábor
Novotná, Jana ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
The bachelor thesis analyses shopping behaviour of the customers in the town of Tábor and its environs. The first chapter indicates the current shopping behaviour of customers at the present time. The second chapter briefly charakterizes the town of Tábor and focuses in more detail on the retail network in this town and its surroundings. The next chapter describes the way of acquiring the data for the analysis and the last chapter contains the analysis of customers' shopping behaviour itself.
|
|
|
Promotion of sales with focus on consumer
Dibelka, Michal ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The thesis is concentrated on sales promotion, particularly focused on consumer. The theoretical part includes the defined consumer segments and in more detailed way the tools of sales promotion to consumers are outlined. The practical part is dedicated to the questionnaires investigation, helping to find the answers to questions like if Czech consumers are affectable by promotion of sales or what forms of promotion seem to be the most interesting to customers and which are less attractive.
|
|
| |
guest ::
