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The Development of Masquerade and Carnival Costumes
Nečas, Jan ; KRÁLOVÁ, Andrea (advisor) ; SMOLÍK, Robert (referee)
This dissertation notices development of masquerade costumes in the Czech
Republic and carnival costumes in Venice. In introductory part Jan Nečas describes
the beginnings of Shrovetide festivities and their development in costumes and
masks. In the next part of this dissertation he deals with the development of
carnivals, typical masks and carnival costumes in Venice. In the fourth part of this
dissertation author introduces and reflects his own work in pursuance of production
of a folk masquerade and city carnival costume which is used for carnival procession.
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Building Cultural Centre
Roubalová, Dagmar ; ČUŘÍKOVÁ, Tamara (advisor) ; HRBEK, Daniel (referee)
Cultural center or cultural house as a building can be found in almost every Czech village. Their operation seems simple, but in practice it looks that like a very complicated question. After 1989 the network of cultural centers was canceled and currently there is no database that would tell the actual list of cultural buildings in the Czech Republic, who are of existing and functioning. Also, now there are rarely built, but very often rebuilt those buildings of cultural centers. These buildings have specific rules, regulations and standards, which are done by the law, its design should be also based on the needs of current and future users, both operators and visitors. Master's thesis summarizes the general and specific requirements that must be taken in building a cultural center and presents a case study on building a concrete cultural center in the suburb of Prague. The main impulse for writing this work is the belief that more attention should be given to this issue. The cultural center as a multifunctional space offering a wider range of programs available to all the population is the first and closest point of contact with the culture of everybody of us. It affects overall relationship to cultural values and is also a place where everyone will have these values to guarantee equal and free access.
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E-marketing in Slovak and Czech theatres
Kánová, Mária ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
KÁNOVÁ, Mária: E-marketing in Slovak and Czech theatres [Master`s thesis] ?
Academy of performing arts in Prague, Theatre faculty. Theatre production ? Tutor of
the thesis: Mgr. Vlastimil Ježek
The submitted master `s thesis deals with marketing on Internet and its use in the
theater environment. It describes the relationship between marketing and internet,
the content, the role and the definition of e-marketing and particularities of marketing
in the theatres. The main part is focused on detailed analysis of internet tools, it
brings examples of their possible use in the theaters. It maps the current state of e-
marketing in Czech and Slovak theatres and it points out opportunities for the future.
Thesis can be used as theoretical base for developing internet marketing strategies.
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The Czech Postmodern Theatre and Works of Jiří Havelka
Kubák, Ivo Kristián ; MAKONJ, Karel (advisor) ; CÍSAŘ, Jan (referee)
The thesis is in its first part focused to describe the current generation of directors, who started official creative careers after 1989. It locates three basic lines of staging procedures and in the second part aims on five directors of this generation, which currently teaches in the Department of Alternative and Puppet Theatre of The Theatre Faculty of the Academy of Performing Arts in Prague: Petra Tejnorová, Jiří Adámek, Martin Kukučka, Lukáš Trpišovský a Jiří Havelka. The latter is devoted to detail in the third part, which is based on available ctitic reflections of Havelka's work and tries to figure out how is this work received by critics and the public. Attachment contains complete list of Havelka scenical works.
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Versions of the legend about Oldřich and Božena in Czech chronicles
STEJSKALOVÁ, Jana
The objective of the thesis is to compare the various forms of rumors about Oldřich and Božena in selected Czech chronicles. The primary focus is the transformation of the legend in the Kosmas Chronicle, the so-called Dalimil Chronicle, and the popular Czech Chronicle of Václav Hájek of Libočany. We will also try to further highlight certain themes in relation to the given community and the culturally historical environment. Finally, we will compare the individual data from the rumors with documented historical facts, and we will also highlight speculations that arose around the rumors.
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Rebranding of the Czech Republic
Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
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Is Jiří Dvořák More Employable than Demeter Lakatoš?
Marek, Tomáš ; Houdek, Petr (advisor) ; Koblovský, Petr (referee)
Thesis presents experimental evidence for statistical discrimination on Czech labour market. The first research is based on sending false curriculums vitae with both typically Romany and typically Czech names. It has been written to 256 work announcements and more than 60 % answers were received. The discrimination of Romany people has been proved in more than a half of the cases. The second research, in the form of a questionnaire, was targeted on employers and people who offer jobs. More than 95 % of respondents think that Romany nationality plays an important role for an applicant. Almost two thirds are convinced of discrimination on the Czech labour market and 11% confessed themselves to discrimination. Research also elaborates the causes of the discrimination. The respondents see the reasons in insufficient education of Romany people, their lack of persistence when looking for a job and statistical discrimination of Romany minority.
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