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Business plan - Mountain Guest House
Pechová, Daniela ; Kešner, Martin (advisor)
The main target of this Master's Thesis is to create a business plan of the Mountain Guest House in the Jizerské Mountains and an assessment of the profitability of this project. The theoretical framework summarises the definition of terms such as entrepreneurial activity, business, entrepreneur, attention is also given to the requirements and structure of an entrepreneurial plan and a promoter's budget. Further described methods enable an analysis of the competitive business environment. The practical Framework describes the planned project, in-depth market analysis of accommodation services in the Jizerské Mountains, analysis of the competition and target customers. The Master's Thesis also includes a marketing plan alongside with a financial plan, allowing an evaluation of the feasibility of the business plan.
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Strategie vstupu na německý trh pro start-up firmu
Holubová, Michaela ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifically speed-reading market in Germany and a German customer are analyzed. Based on the analyses, the market entry mode of the company is suggested, followed by the evaluation of the previously defined hypotheses regarding a German customer and a product, and, lastly, the next steps which the company should execute are proposed.
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Psychology of an investor on the Forex market
Polnický, Martin ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
In the introduction, this dissertation about "Psychology of an investor on the Forex market" introduces to the reader the prerequisites for trading on the foreign exchange market. On a theoretical level, it deals mostly with fundamental, technical as well as psychological analysis of prediction of development of exchange rates on the Foreign Exchange Market. Theoretical part also includes an outline of basic criteria for choosing a Forex broker and introduction of a trading platform. Practical part of the dissertation focuses on comparing and choosing a broker, plus the process for opening a real trading account; creating a trading plan and strategy, which will be used to apply different tools and indicators of technical analysis of inter-day trading of EUR/USD pair. In the conclusion, trading system created by myself is evaluated and psychological phenomenon affecting investors' decision-making during real Forex trading. This dissertation deals only with Spot Forex market, because trading through FX brokers is done on the Spot market.
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Marketing Analysis of Business Opportunities of WPPS System in Poland
Cichý, Jiří ; Průša, Přemysl (advisor) ; Černý, Ivo (referee)
This bachelor thesis deals with the opportunities of entering Polish market with a new product called WPPS (Wind Photovoltaic Power System) launched by the Czech company T-commercial a.s. Therefore, it is concerned about a very specific field of generation of electric power from renewable energy sources. In the end, a calculation of payback period of investment into WPPS, SWOT analysis and a marketing strategy proposal are performed.
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Marketing Strategy of the Volkswagen´s "Das Welt Auto" Program
Pavlishyna, Polina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The aim of the theoretical part of this thesis is to describe different dimensions and elements of marketing strategy of a company and present different steps companies are recommended to take during planning and preparing a marketing strategy. The practical part describes the analysis of the Volkswagen AG program for used cars Das WeltAuto. The analysis focuses on the international marketing strategy that the program follows in the markets where it operates and describes its main elements, goals and implementation. The ultimate aim of this thesis is to analyze the process of integration of different brands on the level of a big corporation and to research the process of implementation of a marketing strategy for special used car program Das WeltAuto on an international level.
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Valuation of the company Fatra Napajedla a.s.
Prošvic, Jan ; Scholleová, Hana (advisor) ; Vrbová, Jana (referee)
The goal of this diploma thesis is determination of the value of the company Fatra a.s. to the date 30. 4. 2015. First, the strategic analysis was performed, after that financial analysis and SWOT analysis were done. On the base of the previous parts, generators of the value were described. The generators were used to create the financial plan for the period 2014 - 2018. Valuation methods calculated in the thesis are DCF in FCFF form, DCF in EVA form and method of comparable companies. At the end of the thesis, there is a discussion about the most appropriate valuation method for this particular case.
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Business plan
Janda, Tomáš ; Strouhal, Jiří (advisor) ; Mikovcová, Hana (referee)
The Master's thesis focuses on business plan of starting a patisserie. Recommendations for writing a business plan are given at theoretical part. This part gives a definition of entrepreneurship, business plan and financial planning. Main focus is given to financial planning and market analysis. Business plan itself captures the major aspects of starting a patisserie. The practical part is based on real market analysis and gives evaluation of possible options of financial planning. Based on all the collected data recommendation whether to start this business plan or not will be given.
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The effect of location on price of the apartment - compare prices in the region Strakonicko
VESELÝ, Roman
This bachelor thesis is devoted to the charting of differences in offering prices of flats in the Strakonicko region. While processing a given topic I, at first, made a literary background research, which is mostly engaged in explaining the basic terminology related to the real estate market and further to presenting the methods of evaluating the flats. Further I stated the methodology according which I proceeded while creating my own thesis. In the practical part I created the market analysis in the given area and I described its main characteristics, which can influence the prices of flats. I divided the given area into three parts according to the biggest towns in the region. I observed the price of flats in each of them according to the characteristics of a given region. It was confirmed that the region influence is the main factor influencing the price of real estates.
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Distribution of chosen French products on the Czech market
CHLUPOVÁ, Tereza
This bachelor work aims to evaluate the distribution of chosen French products to the Czech market and uncovering the possibilities how to increase their marketability. The whole work consists of theoretical and practical part. The theoretical part gives an explanation of the basic terms of the marketing field which are important for the clarification of the issue of this work. It is focused on the characteristics of markets and their classification at the market of organizations and the market of a final consommateur. It explains the importance of the value for a final customer and it tries to describe the purchase behaviour of organizations and of the final consommateur. This part contains a brief presentation of market analysis and methods how to find out data and information. It deals in detail with the distribution which represents for each company a complex and an exacting process of shipping their products to the final consumer. The practical part is based on an analysis of the sales activities of the company Anglo Czech Ltd. It is concerned with the characteristics and development of French company called Prodifa, which is specialized in the manufacture of perfume atomizers and their charges and afterwards in their sale to distribution companies. This part gives a description of development and characteristics of Czech distribution company Anglo Czech Ltd., which is purchaser of several products of the French company. The work is devoted to the history of cooperation between these two companies and current methods of selling of French products on the Czech market. Also it tries to uncover new opportunities how to increase their marketability.
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