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Creating inbound marketing strategy for start-up Stips.cz
Horáčková, Simona ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
The aim of this diploma thesis is to analyze and create an inbound marketing strategy for e-shop Stips.cz, which sells experience gifts. The theoretical part includes describing what inbound marketing is and the phases and rules of inbound marketing. In another part many tools of inbound marketing are covered. In the practical part a detailed analysis of visits to the website, competitors, SEO factors and inbound marketing tools is conducted. After the analysis the inbound marketing strategy is presented and the use of the most relevant inbound marketing tools for e-shop Stips.cz is described.
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The evolution and customization of online shopping: case study SizeID 2013-2016
Rosová, Kateřina ; Klimeš, David (advisor) ; Koudelková, Petra (referee)
This work is focused on the evolution and customization of online shopping. The theoretical part presents some key terms from this area of study, like the internet and e-commerce or trends in online shopping. Then it explains the term service, its characteristics and the manner of classifying and promoting a service, based on its characteristics. In the next part, the author elucidates the term customization. The last part of the theoretical unit is dedicated to start-ups, their possible definitions and the communication of these very special types of business. In the practical part, the method is described first, followed by the case study, which contains the evaluation of the quantitative research that answers the research question. The summary contains some analysis of the data gained, followed by some recommendations for the company described in the case study, which are coming from the analysis, together with a prognosis of the upcoming direction that is the most likely for the phenomenon examined.
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Czech startups from a gender perspective
Irikovská, Alexandra ; Nyklová, Blanka (advisor) ; Pospíšilová, Marie (referee)
This thesis attempts to answer the question why there are so few female founders of startup companies in the Czech Republic. In order to identify the main roots of gender inequality in this field and obtain a detailed understanding of the gender culture of Czech startups, biographic-narrative interviews were conducted with women in managing positions as well as female founders of Czech startups. Through in-depth analysis of these women's narratives, key areas were identified which contribute to the reproduction of gender segregation in this field. The research found that the inequality is mainly caused by gender stereotypes towards women in the field of technology, which even the interviewed women reproduce through identification with a specific type of masculinity. In an attempt to fulfill the gendered expectations from an ideal startup founder or manager women often find themselves in conflict with the traditional role of women in the Czech Republic. The second group of women on the other hand emphasize the importance of femininity and indentify themselves against this type of masculinity. The analysis also showed the importance of the gender inequalities in the technical field of education, that are also reflected in the startups. The author recommends a further research into the following areas...
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Crowdfunding impact on traditional distribution structures
Böhm, Jan ; Zaoral, Ondřej (advisor) ; Šlerka, Josef (referee)
The main topic of this diploma thesis is the capital allocation. I focus on crowdfunding and study how the development of crowdfunding during the last years influenced options and effectiveness of the capital allocation. I compare crowdfunding with other distributional models. Under the term of "distributional models", I understand funding models, namely bilateral model, banks, stock markets and venture capital. I choose start-ups or arising projects as a medium of exploration. The hypothesis of this thesis is as follows: "Crowdfunding is better model for funding arising projects than venture capital, banks, stock market or bilateral model." To answer the main hypothesis, I analyze two supporting hypothesis. The first hypothesis studies the principle of crowdfunding. It says, that crowdfunding is able to recognize funding-worthy projects better than other models. I want to know, what makes crowdfunding an innovative concept, I study, how the new media manifest themself in the concept of crowdfunding. I analyze, how crowdfunding eliminates individual errors by using the "crowd". And above all, I study how each model addresses the role of an intermediary in the relation between surplus and scarce subjects. The second hypothesis observes, whether crowdfunding provides more money to the arising projects than...
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Online communication of start-ups: Case study Designeros
Ulmanová, Zuzana ; Máchová, Eva (advisor) ; Klimeš, David (referee)
The thesis deals with online communication and case study of a start-up Designeros. It is an online gallery of design products. Designeros owns a number of significant community pages. The first part describes the term start-up and its history. Moreover there are examples of successful start-ups both from czech and global market. The author describes their contribution to community as well as communication channels used by Designeros for marketing purposes. Second part describes company and its founders, foundation and development as well as its situation on the market. This part also includes quantitative analysis of used communication channels. For this purpose author uses free analysis tools and results examine critically. Findings from analysis are used during creating recommendations for future communication activities. Their main purpose is to improve existing communication of Designeros and help to spread brand awareness.
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Approach of entrepreneurs to delegate responsibilities as the necessary condition of the firms' growth
Říhová, Monika ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The master thesis deals with delegating of the work in small, rapidly growing companies. The main objective is to determine what approaches entrepreneurs apply to delegate in the growth phase of the company. The theoretical part describes the relevant theoretical concepts such as business growth, human resources in the company, analysis of entrepreneurs' work time and the work delegating. There are presented results of foreign research in this thesis that serves as the basis for my own investigation. In the methodical part the methods used and the research process are being specified together with the criteria for selecting the sample of respondents and subsequent data analysis procedure. The empirical part examines a sample of 12 entrepreneurs and presents the results of the investigation. The opinions of 97 subordinates of individual entrepreneurs are also included. Results of the research lead to the conclusion that entrepreneurs often do not use the potential of described managerial techniques, even if it would lead to the benefit of further development of the company.
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The problems of financing start-up companies in the Czech Republic
Oravcová, Zuzana ; Teplý, Petr (advisor) ; Janda, Karel (referee)
The bachelor thesis Problems of Start-up Funding in the Czech Republic analyses possibilities which are provided in the area of the Czech Republic and hints the manual of funding sources regarding the stage of a company or an individual. The next chapter is focused on the hypothesis of the surplus of liquidity in a financial sector and the increasing trend of investments into the start-ups accompanied with a higher risk rate. Last but not least, the thesis depicts the cooperation of banking institutions with the European Union or specialists in a branch such as venture capital companies and startup incubators.
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External Sources of Finance for Business Projects in the Czech Republic
Kubíčková, Kateřina ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
This bachelor thesis is focused on external sources of finance for business projects in the Czech Republic. The theoretical framework summarizes the expertise and definitions relating to business, entrepreneurs personality, to legal forms of business and traditional external sources of finance. As the lack of resources or difficult access to traditional sources of capital can sometimes be an obstacle in the realization of a welcome and viable business plan, the second half of the thesis is devoted to alternative options of financing business projects with an emphasis on EU subsidies drawing. Other analysed external sources of finance are the investments of private investors called Business Angels, venture and private equity capital, crowdfunding and at the end preferential credits from banking institutions offered to start-ups or new business projects. The main target of this thesis is to provide an overview of the available external projects funding, to find out how they are going on in the Czech Republic and at the conclusion to assess, what kinds of projects are suitable for every single kind of funding. This thesis could help to entrepreneurs, who do not have enough funds for their idea, to be knowledgeable in current options of external financial sources.
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