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Research for brand identity Fit&Body
Hladišová, Michaela ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title of Study: Research for brand identity Fit&Body Thesis Objectives: The main aim of this bachelor thesis is designing a definite sample of brand for studio, which offers massages and activities, wich are destinguished from the competion. Additionaly to that, the bachelor thesis sheds a light on competition analysis, analysis of the brand Fit&Body, conducting interviews with studio's clients, experts on branding and marketing and subsequent implementation of the findings into the process of building the brand based on the conducted research. Methods: In order to be reached the ultimate goal of the bachelor thesis the following methods have been applied: analysis of competition brands, analysis of building the brand Fit&Body, in-depth interviews. Thesis Results: Based on the interviews with clients and the experts, some of the brand features have been changed. The brand name has remained Fit&Body as well as the font. The original slogan "Aby záda nebolela." has been replaced by a new one: "Pro zdravá záda.". And only partially has been modified the logo. Authentic style of the logo remained the same, the red leaf with the sign "krása" has been removed and signs in the yellow and green leaves have been replaced by words "cvičení" and "masáže". In contrast to the original version, the new...
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Aleš Najbrt and his standing of Czech graphic design
SOUKUPOVÁ, Klára
This bachelor work consists of a theoretical part and a practical part. In the theoretical part we will focus on the Czech graphical designer and typograph Aleš Najbrt and his contribution to Czech graphical design. Part of this work will be his work in contemporary context. Also, we will briefly comment on the history of graphical design. In the practical part this work will focus mainly on typography. The practical output of this bachelor work will be an author's font following its usage on a poster.
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User Interface of FIT Information System
Vyroubal, Marek ; Kodym, Oldřich (referee) ; Beran, Vítězslav (advisor)
The aim of this bachelor thesis is to design and create a user interface (UI) of information system of Faculty of Information Technology, Brno University of Technology which is based on analysis and user testing of current UI. The theoretical part describes UI creation, user friendly design, basic methods of user experience design and about user testing UI. Bachelor thesis focuses on implementation of a web UI or web frontend. The output of this thesis is user research, follow-up to design and implementation of new information system FIT interface based on user testing of the current information system.
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Karel Teige's Book cover as a mirror of the avant-garde
ŠVEJKOVSKÁ, Karolína
The thesis deals with the issue of linking visual representation of a literary work of art, especially with the connection of Karel Teige typographical book envelopes to the poetry collections of Czech authors of the first half of the twentieth century. It focuses on the period of Czech avant-garde and new possibilities and limits of genre, artistic and semiotic definition. Attention is also devoted to contemporary anthology, professional journals and articles, especially by Karel Teig's production, in which he illustrates his concept of modern art. It also includes the marketing and aesthetic-educational character of visual imagery in literature for children and youth.
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Lettering and the ways of implementing it in practice
Engelová, Kateřina ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The focus of this bachelor thesis is lettering as a very specific part of graphic design, which has been experiencing certain boom in the last couple of years thanks to its authenticity and generally thanks to the trend of returning to the values of hand made products as a contrast to mass production. First part of the thesis is focused on defining and clarifying some expressions related to lettering, such as hand-lettering, typography, calligraphy and modern calligraphy. It also describes different methods as well as the tools and media which can be used in lettering. At the same time, it approaches some of the basic rules and work processes, of which the process of transferring traditional hand-lettering into a digital form is mentioned in more detail. The practical part deals with a few primary areas in which lettering can be used, particularly selling designs through print-on-demand websites, databanks, intermediaries, custom work and finally, a self-owned online shop. Presenting practical examples, it tries to show advantages and disadvantages of these different areas. The main benefit of this thesis is in a united view on lettering as a stand-alone field and profession in which many designers have made their living.
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The design process, digitization and promotion of font
Krčková, Anna ; Khabirova, Maja (advisor) ; Horný, Stanislav (referee)
This thesis focuses on the development, production and font digitization. It examines how far one must understand the matter and how important is it to know the historical backround of typography so he would be able to create high-quality font, both for personal or commercial use. It also defines what parameters determine high-quality font and how to recognize high-quality font. In the practical part there will be introduced principles and programs for creating fonts that are currently widely used and will be presented possibilities of promoting and selling fonts. The aim is to compare the pros and cons of self made font so whoever deals with this issue could evaluate whether it is worth investing time in creating font or not, and eventually was able to design basic alphabet.
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The production process of making books, from text to finished media
Frydecká, Markéta ; Khabirova, Maja (advisor) ; Horný, Stanislav (referee)
The theme of this work is book creation, editing, typesetting and printing. In the first part, thesis brings options for choosing binding, format, paper and font. It also provides a clear and comprehensive insight into the issue of typesetting and briefly describes what needs to be taken into account when considering the book and what is good to remember when exporting it. Thesis also briefly introduces printing techniques and offers an overview of finishng works. In the second part, there are findings from the first part taken and used to typeset a novella Návrat and next activities related to printing and finshing book are described. As well current book publishing practise is outlined in the second part.
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Typography of web design
Uhlířová, Martina ; Brejcha, Jan (advisor) ; Malečková, Dita (referee)
Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background. In the theoretical part, I will describe the basic features of typography. In the practical part, I will distinguish appealing typography and visual smog, and find specific examples demonstrating typographical trends in web design.
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