|
|
Complex Marketing Strategy in the Internet Environment
Novák, Michal ; Štědroň,, Bohumír (referee) ; Koleňák, Jiří (advisor)
This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
|
|
|
Strategic Analysis of Company and Next Steps Recommendation
Chvojková, Lucie ; Holenda, Kamil (referee) ; Koleňák, Jiří (advisor)
The aim of this thesis is to evaluate the previous and current situation of the K. s.r.o. company market position, including a comparison of the strategic administration of the former and new management. A complete strategic analysis was performed in the analysed company - i.e. external and internal analysis of the company including the evaluation of risks and results of the financial analysis. Thanks to the strategic analysis of the K. company, important information was gained, necessary for the subsequent evaluation of the previously and currently implemented company strategy. The result of the thesis is an evaluation of conclusions and determination of recommendations which will lead to a general improvement of the current position of the company and to maintaining its competitive strength.
|
|
|
Some specifics of communication in construction company
Pětroš, Ondřej ; Mazur, Jan (referee) ; Linkeschová, Dana (advisor)
The topic of the thesis is "Some specifics of communication in the construction business." In the first theoretical part is defined the specified topic in management and briefly described the concept of communication, types of communication, listening, feedback, synergy, work in teams, management and communication management. All these concepts were related to the issue of the construction industry. The second part, is devoted to empirical research. At the beginning hypothesis are set. These hypotheses are verified by questionnaire and structured interview. After evaluating the survey is used to verify the correctness of hypotheses and draw partial conclusions and recommendations. The recommendations are elaborated into concrete actions.
|
|
|
Leadership and management of employees in the construction company
Kráčmarová, Martina ; Malá, Stanislava (referee) ; Linkeschová, Dana (advisor)
Abstract The subject of this Bachelor Thesis is "Leadership and staff management in the construction business." In the theoretical part there is briefly described the concept of management, construction management, as well as employee management and leadership, particularly in terms of communication, listening and teamwork synergies associated with that. I was looking into a personal nature of a manager, which is an important aspect influencing the management work, reflected in all managers’ activities. In the empirical part, besides working hypotheses, there is a questionnaire utilized to form the whole issue of the empirical investigation and its evaluation. In the conclusion and in the recommendations we can find trends and experience that result from the research, as an inspiration for the practice of a construction enterprise.
|
|
|
Possible Applications of LNG in the Czech Republic
Machalová, Markéta ; Sedláček, Jiří (advisor) ; Kysilka, Hugo (referee)
This thesis evaluates the possibilities of application of LNG (liquefied natural gas) in the Czech Republic. LNG is a relatively new commodity, which has broad use in the world, but as of now, the Czech Republic hasn't entered its market. The main objective of this thesis is to determine whether there exists suitable use for LNG in the Czech Republic today. By analysis and calculation I came to the conclusion, that there are applications that would be economically advantageous and would, in addition, bring other significant benefits, such as reducing emissions. The most perspective is the use of LNG as an alternative truck fuel. Under certain conditions suitable applications are also LNG satellite stations, cogeneration or bus transport. The conclusion of this thesis is that liquefied natural gas has a great potential to expand to the Czech Republic.
|
|
|
Realization of synergies in international mergers and acquisitions
Hudečková, Veronika ; Taušer, Josef (advisor) ; Müller, Štěpán (referee)
The volume of mergers and acquisitions in 2014 amounted to 3.6 trillion USD. Acquisition activity over the previous year increased by 26 % and the volume of mergers and acquisitions was the third highest in history after 2007 and 2006. The constantly increasing number of mergers and acquisitions and an increase in the volume of capital required for the realization of transactions stand in stark contrast to the high rate of failure. The primary motive for international mergers and acquisitions is the realization of synergies. The paper analyzes in detail the factors that influence the success of international mergers and acquisitions, especially strategic fit, cultural fit and integration. It also analyzes the motives which lead to realization of those transactions and how they relate to the realization of synergies. The results of previous studies are presented in the theoretical part, practical part is focused on a specific acquisition of Anheuser-Busch, which is part of the global brewing group Anheuser-Busch InBev, which in 2014 bought a small Czech brewery - Pivovar Samson.
|
|
|
Analysis of company development by entering foreign partner
Jirků, Petra ; Scholleová, Hana (advisor) ; Kazda, Petr (referee)
One of the main goals of the company is to ensure its development. The development can be achieved by many options - for example an acquisitions or a merger as the way of cooperation. The strategic decision-making and the post evaluation are important parts that need to be taken into account. This diploma thesis analysis the evolution of Helika company after entering the foreign partner. The evolution has been involved by the depression and its impacts on the industry. Through financial analysis is compared with the development of the business sector and its competitors across the market. The conclusion of the thesis is evaluation whether the decision of entering the foreign partner was suitable act and whether the company achieved to required effects.
|
|
|
Analysis of acquisition of EXIM Holding by REWE Group
Zíma, Radek ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
The aim of this thesis is to assess particular cross-border merger (acquisition) of EXIM Holding by REWE Group, analyze acquired company, evaluate benefits, synergies and disadvantages of this acquisition for both represented parties and determine main motives of this transaction. Methods used are based on financial analysis, managerial strategic analysis and analysis of available information and documentation regarding given transaction. Practical part focuses on applying methods described in theoretical part on structures of EXIM Holding. The conclusion is summary of relevant findings of thesis itself and evaluates benefits of analyzed transaction.
|
|
|
Itemized valuation of the econonomic balance sheet
Jindra, Marek ; Mařík, Miloš (advisor) ; Marek, Petr (referee) ; Severa, Vladislav (referee)
The dissertation thesis deals with valuation of individual items in the economic balance sheet of a stand-alone company and subsequently as a part of acquisition. We define the economic balance sheet as a full set of assets, liabilities as well as synergies amongst the assets (stand-alone company view) and companies (transaction view), where the sum of their individual valuations has to equal to the overall value of the company. Hence we suggest that the management (and a valuer) should be able to decompose the company value into defined and controllable value components. Apart from identifying optimal methods for the individual valuation, the key for achieving this task is the internal (amongst the assets) as well as the overall consistency (vis-a-vis the overall company value). Compared to the overall-valuation approach, we demonstrate how the component approach can lead to more precise results, higher management discipline and accountability, and can serve as a tool for an a priori identification of overpayment as well as an instrument for controlling the value post transaction. We defined two primary types of synergies in terms of valuation approach - Enhancement, improving current income potential and Future opportunities, mainly focusing on new projects - and proposed appropriate valuation approaches given their specifics. Since a large proportion of valuations on individual level is based on the income approach, setting a clear and consistent approach to discount rates was a vital part of the work. We propose a primary and, if not available, second-best rate for each component of the economic balance sheet. Although the synergies are probably of the highest commercial interest, the liabilities with external source of risk and deferred taxes on the individual level are areas generally neglected both by academics and practitioners. While the first one will have only but crucial impact on companies with decommissioning and similar liabilities, the latter is present almost in any itemized valuation, and its incorrect or purely isolated application affects the overall result and breaks the link to the overall company value. We analyze both topics and offer consistent valuation methods, although further research is required to refine them. We discuss WARA as one of the key tools for ensuring consistency of itemized valuation of the economic balance sheet. Lacking any theoretical background and interest from academic researchers, we first analyze simple concepts of the tool as they are used in practice and point out observed conceptual errors, oversimplifications and accounting-only approach. Not only that we propose complex consistent rules for WARA construction but we extend the concept from the focus on conventionally defined net assets to the full economic balance sheet, which is the only way how to relate the itemized valuation to the overall company valuation. Finally, we presented a case study based on real-life example which demonstrated practical applicability of proposed partial solutions as well as the overall approach to achieving consistency with the total company or transaction valuation. Although the analysis of individual items of the economic balance will be inevitably based on subjective assumptions to an extent, we have shown that proposed complex and consistent approach adds value to the strategic and transaction considerations. Also the preciseness of the tools will increase with the number of transactions performed as the parameters get calibrated.
|
|
|
Analysis of company development done by merger
Gondová, Lucia ; Scholleová, Hana (advisor) ; Heřman, Jan (referee)
A company development can be done by several ways. But a result should be always the same -- an increase of the value for owners. One of the possibilities is a merger of two or more companies. The main aim which should be achieved is attaining a synergy effect. The value of calculation is done by the difference between the price of companies efore the merger and after it. The final synergy is calculated after taking in account merger costs. Because of other development's possibilities it can help doing analysis to compare their effects. The conclusion brings a revision, whether the effect is achieved in particular example of merger.
|
guest ::
