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Forecast data protection and marketing
Řenčová, Eva ; Štědroň, Bohumír (advisor) ; Maštálka, Jiří (referee)
This bachelor thesis deals with the protection of personal data and forecast its future development. First pages clarify legal regulations related to the protection of personal data, at national and international levels. Another part deals with the basis terminology and responsibilities in the processing of personal data. Follow up information about The Office for Personal Data Protection of the Czech Republic and a description of the system of protection of personal data used in the European Union and in the international community APEC. Final pages are dedicated to the European Privacy and Data Protection Commissioner's Conference, which was held this year, and the resolutions issued by it.
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The ability of new firms to enter the monopolistic enviroment
Diblík, Petr ; Ježek, Tomáš (advisor) ; Dočkal, Dalibor (referee)
The present thesis deals with topic of monopolies and ability of new entities to enter mar-kets where such monopoly is present. For a deeper understanding of this field various views on monopolies in history of economic thinking are mentioned in introduction. In connection with possibility of new companies establishing themselves on the market there is analyzed creation and current practice of anti-monopoly legislation. In this part, certain arguments favoring protectionist policies are impugned. On particular examples it is dem-onstrated that more than privileges from the part of the state it is ensuring of free access to a given field which helps to a starting company. The state should be a guarantor of law enforcement and oversee observation of generally binging rules. In the conclusion of the work a difference is also shown between a situation where a monopoly originates in a natu-ral way as a result of exceptionality, which the clients positively value and a monopoly which exists due to support by state. A new company, as a continuous potential competitor, presents a good-quality feedback for a dominant entity and a driving engine for enhancing its efficiency. A free economic competition is shown also here as an effective tool for de-velopment of business, and it is the consumer who derives major benefits from such situa-tion.
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The legal regulation of consumer protection, specifically the regulation of liability for product defects
Popeláková, Klára ; Kotoučová, Jiřina (advisor) ; Štěpánek, Petr (referee)
This bachelor's thesis deals with the question of consumer protection, specifically with the regulation of liability for product defects, eventually with liability for damage caused by the product defect. The reader will learn especially how to act when a product defect appears, then in what term he has to apply his rights or by whom and under which conditions. This topic is made clear not only by using quotations of the law but also by showing on examples and experiences. The list of most common fraud practices of sellers is also mentioned. In this thesis, you can also find some information about consumer organizations -- what is their goal or how to contact them. At the end I analyzed how well the consumers know their rights. I created a form where people could choose from more answers the right one. In my survey took part more than one hundred people.
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Consumer Contracts and possibility of withdrawal
Holeček, Václav ; Kotoučová, Jiřina (advisor) ; Vaněk, Jakub (referee)
This bachelor's thesis deals with the problematics of consumer contracts, the conception of which is relatively new in the Czech law system. The goal of this thesis is to give the reader the general idea about the principles of the consumer contracts problematics, its legal regulations and possibilities, how to defend oneself in particular situations, especially how to witdraw from the contract. The reader will learn, what actually consumer contracts are, who can be the participant of that contractual relations, then something about the legal institutes, which provide the protection to the consumer, especially we will focus on situations, when the consumer has the right to withdraw the contract. Due to the rising popularity of purchaces realized via internet is this thesis also going to devote to contracts made by the means of the communication at distance. Also contracts made out of the business premises are mentioned. In context of holidays we will mention also the contracts called time-sharing. At the end of the thesis we are to have a look at the most often types of consumer contracts, namely contract of purchase and contract for work, and how and when to withdraw from them.
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Intellectual Property and its Protection
Kolková, Veronika ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
My bachelor thesis deals with intellectual property. Work is more focused on issues of trade marks, for what reason are trademarks rise, how are the methods of appreciation trademarks, and how tjey have a significant share in the intellectual property in our country and the world. Then explain function of the Industrial Property Office, which has a very important role in intellectual property. They also described some of the disputes relating to the protection of marks.
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Bankovní klient jako spotřebitel a jeho ochrana v českém (evropském) právním systému
Cahová, Pavlína ; Bakulová, Stanislava (advisor)
Bakalářská práce se zabývá ochranou bankovního klienta, na kterého nazírá jako na spotřebitele. Důležitost ochrany je v neposlední řadě dána členstvím České republiky v Evropské unii. Do české legislativy jsou tak implementovány zákony, které zabezpečují ochranu klienta v rámci celého evropského společenství. Práce osvětluje, proč je bankovní klient řazen mezi spotřebitele. Uvádí důvody jeho ochrany a definuje nejdůležitější prvky ochrany, kterými jsou: pojištění pohledávek z vkladů, oblast spotřebitelských úvěrů, platební styk, bankovní tajemství a zmiňuje se také o informační otevřenosti.
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Consumer protection in area of banking services
Vidláková, Petra ; Horová, Olga (advisor) ; Dvořák, Tomáš (referee)
The thesis analyses contractual relations between bank clients and banks with detailed focusing on discretions and duties with regard to type of banking products, and also identifies potential risks rising from contractual relations. Based on conclusions formed in theoretical and praktical part of the thesis it forms general recommendations and summary view on comsumer protection in area of banking services.
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Zákon o ochraně osobních údajů a právní vztahy
Dvořáková, Eva Bc. ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
Tato diplomová práce pojednává o ochraně osobních údajů. Osobní údaje jsou velice citlivým tématem, které se dotýká každého z nás. Teoretická část objasňuje některé základní pojmy nově přijatého zákona o ochraně osobních údajů, který upravuje tuto problematiku. Pozornost je taktéž věnována výkladu samotného zákona a nově vzniklé instituce Úřadu pro ochranu osobních údajů.Praktická část je zaměřena na aplikaci získaných poznatků z teorie na konkrétní příspěvkovou organizaci Nemocnice Jihlava. Osobní údaje zpracovává zdravotnické zařízení v době od přijetí pacienta, po celou dobu léčby a v malé míře i po ní. Tato praktická část diplomové práce se především zabývá povinnostmi zaměstnanců příspěvkové organizace Nemocnice Jihlava při vedení zdravotnické dokumentace a právy občanů a pacientů v oblasti ochrany osobních údajů v tomto zdravotnickém zařízení.
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Přímý prodej v ČR a ochrana spotřebitele
Čechová, Pavla ; Malý, Josef (advisor) ; Machková, Hana (referee)
Práce charakterizuje obchodní metodu přímého prodeje. Vyzdvihuje její výhody a nevýhody pro distributory a pro spotřebitele. Část o ochraně spotřebitele se zabývá regulací ve světě, v Evropské unii a posléze v České republice, přiblížen je zákon o ochraně spotřebitele a občanský zákoník. Praktická část blíže popisuje společnost Amway. Na závěr je jsou uvedena pravidla úspěšného prodeje.
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