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The analysis of the customar's buying behaviour in the town of Prostějov
Kucharčíková, Kristýna ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyzes buying terms and buying habits in retail trade in the area of groceries in the town of Prostějov. The introduction presents the topic of buying behaviour and determines the aim of the thesis. The town of Prostějov and its surroundings are characterized in the first chapter which also describes the retail network of Prostějov. The second chapter characterizes current buying behaviour in the Czech Republic. The third part is devoted to the results of the realized questionnaire, which are summarized and compared with available market nationwide trends in the conclusion.
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Metro international's strategy - selected issues
Zakouřilová, Eliška ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Currently, there is a clear trend of revival of small shops near the customer's home. In this context, formulated by Metro, or Macro new business idea - the concept of small shops / convenience store (ie, smaller stores with food and other basic commodities of daily use). Therefore, it was created and introduced the project Macro Small shops (where the aim is to create a "network of retail stores under the auspices of the macro) to allow the company to effectively compete with chain stores, purchasing alliances and consumer cooperatives.
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Analysis of expansion strategies of a retailing company into the Czech market (example of company Carrefour)
Kosorínová, Jana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In my Bachelor thesis I analyze expansion strategies of retailing company Carrefour into the Czech market. Aim of my work is to identify possible reasons why this company has left the Czech market and to identify its future expansion strategies into other markets. My analysis is based both on the performance of the Czech branch of Carrefour and the importance of the Czech market within the strategy of the entire Carreforu Group. In my thesis I first focus on the overall characteristics of the Group, then I look at the performance of Carrefour Czech Republic and I compare it with the performance of its competitors. The most important part of my work consists of identifying the reasons why Carrefour has left the Czech market. Finally I describe the present strategies of Carrefour Group and the threats it is facing today.
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Marketing-trade analysis of web sites in retail business
Zapletal, Ondřej ; Sedláček, Jiří (advisor) ; Sajal, Martin (referee)
The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.
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The Prague Real Estate Market
Chovanec, Roman ; Krejčí, Filip (advisor) ; Milek, Lubomír (referee)
This thesis is an analysis of the major segments of the real estate market in Prague. It covers office, retail, industrial, hotel and residential real estate and the investment market behind these segments predominantly from the perspective of an institutional investor. In the thesis, theoretical fundamentals behind real estate development are connected to the present state of the market. The thesis provides an overview of the supply and demand, prices, yields, vacancy rates and major trends or developments in each segment. The analysis of the present state of the market is also connected to the economic crisis. The thesis covers both the reasons behind the depressed and dormant state of the market and emerging trends into the years ahead.
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Strategy of retail unit undertaking in specific line
Hlaváčková, Eva ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of the diploma work is not only to describe, but also to judge the business strategy of chosen retail sales network undertaking in specific line of second hand goods.The theoretical part deals with the retail - its basic classificationand functional types of retail sales. The practical part is opened with the introduction of chosen retail sales network called Genesis - Shop, s.r.o. You will be given the reason, why I had chosen this commercial name and why it is so different.
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Influence of advertisement on retail
Kučerová, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of this thesis is the connection of two aspects: retail and advertising and to provide general overviews. To foreshadow expected changes in the consumer's behaviour and establish how important the role advertisement constitutes. Research is also focused on direct influence of advertisement on customers. This thesis is composed of both a theoretical and a practical part. The first two chapters of the theoretical part represent a description of basic information about advertising and Czech retail situation. To reach a complex overview on advertising from the retail customer's side, the third chapter of the theoretical part concentrates on the connection of these aforementioned sections. Furthermore, what kind of marketing communication strategies the Czech retail chains most frequently use and in which areas most often incur the most expenses. The practical part explores my own marketing research and the impact of the retail chain's advertising on its consumers.
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The analysis of shopping conditions and consumer behaviour in a particular city
Kadlecová, Martina ; Průša, Přemysl (advisor) ; Filipová, Alena (referee)
This thesis deals with shopping conditions and analysis of shopping behaviour of food store's consumers in the city Žďár nad Sázavou. The thesis describes theoretically and practically the retail network of the city. Then the work focuses on influences that effect the buying behaviour and defines the current retail trend in the Czech Republic. Further, the thesis continues with a research applied on consumers. Finally, the data are compiled from the questionnaire and compared together with respect to available market trends.
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