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Self-service BI a PowerPivot
Černý, Ondřej ; Pour, Jan (advisor) ; Horčička, Jiří (referee)
This thesis deals with the extension of Office application Microsoft Excel -- PowerPivot program. First, the thesis focuses on the topic of the actual Business Intelligence (BI) and compares the classical BI approach and self-service BI approach. In the first part are dis-cussed current trends in BI. The second and main part is focused to the PowerPivot. Grad-ually are mentioned benefits and news in PowerPivot on the examples compared to classical analysis in Excel. In the initial description of the features are also instructions for installing the program and its news in version 2013. An important chapter is focused to the DAX expressions and all the calculations that can be implemented in PowerPivot. Separate chapters are devoted to data import and connection with MS SharePoint Server. As an ex-ample, is introduced the calculation of the ABC analysis to classify products, used mainly in logistics. The last part deals with implementation of applications in PowerPivot for MBI model (Management of Business Informatics).
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Possibilities of using Business Intelligence tools in the cloud
Roman, Martin ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
Thesis is devoted on Business Intelligence tools in cloud, as one of the main trends of this area. BI tools in cloud have become widely used after companies begin to realize importance of data analysis for getting a competitive advantage. The high cost for implementation of a BI caused, that companies started discovering tools which can be implementing and operating with significantly lower costs and outside of their own infrastructure. The practical part of the thesis is focused on analysis and comparison currently using BI cloud tools. The analysis is based on practical examples which should test selected solutions for using at corporate sector of small and medium enterprises. Each of selected solutions is analyzed from several points of view and rated. Beside analysis is the next main goal of the thesis evaluation of best solution for companies and define potentials benefits and limitations which can follow implementation and operation.
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Processing and utilizing of customer data
Bartelová, Jana ; Kunstová, Renáta (advisor) ; Sládková, Pavlína (referee)
The topic of this master dissertation is data mining of customer data for marketing purposes within an enterprise. The information resulting from this process is then used to create targeted marketing campaigns. Nowadays, identifying and exploiting customer's needs is vital for any enterprise. With that in mind, the theoretical part of this dissertation is focused primarily on different methods of data analysis such as segmentation, profiling, customer scoring and determining customer value. A significant segment of this part focuses on web analysis, which studies customer's web browsing behaviour. The practical part of this dissertation is based on a case study of a specific e-shop. The case study identifies and solves problems of emailing realization. Solving these problems using Silverpop Engage brings new opportunities for emailing. The main goal of this dissertation is to show new opportunities of utilizing behavioural data for e-mailing campaigns execution.
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Librarian as mediator of publicly accessible data
Cibulka, Jan
V současné době máme k dispozici řadu datových setů (hospodaření obcí, sčítání osob, statistiky nemocnosti), nicméně k intepretaci jsou třeba specifické znalosti a proto se mediální pozornosti těší jen některé druhy těchto dat, většinou jen ty s celostátním dopadem. Přednáška si klade za cíl nastínit, proč by se měl knihovník stát lokálním datovým expertem a novinářem pro uživatele své knihovny a jak by s tím měl začít.
Slides: idr-600_1 -  PDF
Video: idr-600_2 -  MP4
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Big data - application in banking
Uřídil, Martin ; Slánský, David (advisor) ; Pour, Jan (referee)
There is a growing volume of global data, which is offering new possibilities for those market participants, who know to take advantage of it. Data, information and knowledge are new highly regarded commodity especially in the banking industry. Traditional data analytics is intended for processing data with known structure and meaning. But how can we get knowledge from data with no such structure? The thesis focuses on Big Data analytics and its use in banking and financial industry. Definition of specific applications in this area and description of benefits for international and Czech banking institutions are the main goals of the thesis. The thesis is divided in four parts. The first part defines Big Data trend, the second part specifies activities and tools in banking. The purpose of the third part is to apply Big Data analytics on those activities and shows its possible benefits. The last part focuses on the particularities of Czech banking and shows what actual situation about Big Data in Czech banks is. The thesis gives complex description of possibilities of using Big Data analytics. I see my personal contribution in detailed characterization of the application in real banking activities.
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Life of minority groups in South Bohemian and South Moravian region
HOREHLEĎOVÁ, Veronika
The thesis titled "The life of minorities in South Bohemian and South Moravian region" deals with problems of Romani minority groups and their education. Education and process of studying creates at present the key conditions for rising of the Romani ethnicity and their integration into society. In theoretical part is described the origin and dividing of Romani people and their historical connection in their progress in our country. There have been mentioned current problems concerning the Romani minority, as for example social exclusion, discrimination, etc. Other chapters refer to Romani culture, family and upbringing. The most substantial part of the thesis focuses on education and is lead in this direction. We also stated the current level of education among the Romani ethnicity. In the empirical part presents records of the research focused on education of Romani ethnicity in the secondary-studies area. Research was processed in the secondary analyses data system and the quantitative evaluation of questionnaire. The main aim of the thesis was to find out what kind of secondary schools pupils of Romani ethnicity prefer, whether they completed the education or finish it untimely. Whether pupils and students from the social disadvantaged background get help from assistant pedagogues for children during their studies. Furthermore we investigated if Romani students of grammar schools take advantage of grant from the state to study. The most preferred types of grammar schools among Romani were vocational schools. Only small amount of respondents chose vocational schools with the enclosure of finished leaving examination. Through that result had to be proved or disapproved the formulated hypothesis: Romani minority completes the secondary schools education. This hypothesise was disproved, as most of the Romani pupils did not complete their secondary school education. The thesis points out the factors which influence the Romani ethnicity attitude towards the education and the process of studying. Records of the thesis are beneficial for practice as the schools which were engaged in this research continue in cooperation with us. As a feedback we provided the records of this research to schools as they may use the information for better orientation what students expect from the education , how to approach it or the choice of study they prefer. At the same time the records of the research may be used as an informative and educational material for public and specialists.
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Aspects of bankruptcy law in Czech Republic
Erlitz, Jakub ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The main goal of this master's thesis is the analysis of benefits of the new legislation Insolveny Act with a focus fulfilling of planned effects and future development. The first chapters of this thesis are focused on the theoretical definition of resolving insolvency in the Insolvency act. The following chapters through analysis of statistical informations approaches the carrying capacity of the insolvency courts during development of bankruptcy law, including the interactions between the variables of the current insolvency proceedings. The last part of thesis assesses the content of the expected effects of Insolvency Act for the period of its effectiveness, pointing to deficiencies incurred and the actual conclusion suggests some recommendations and suggestions for future development.
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Evaluation of the inquirers in market research
Macura, Milan ; Hebák, Petr (advisor) ; Průšová, Petra (referee)
This Diploma work is focused on evaluation options of quality of inquirer work in marketing research. Assigned task was founding proper indicators, which will help the agencies to assess if and how much the inquirers fulfill the requirements laid on them. First part contains the description of known standards and biases, which occur during marketing research. Bias indicators, which were the main goal to identify and formalize, are described in the second part. These indicators can serve as a guide to expose low quality inquirers. The constituent part of this work is an example of data analysis of real project, where the construction of some of these indicators has been described. This analysis confirmed the assumption that the data analysis should be inseparable part of every marketing research project, because low quality and cheating inquirers can be exposed on its base. Results presentation and suggestions for better checking of the data obtained by the inquirers in the field can help agencies to obtain more quality data and therefore make better and more trustable conclusions of market research projects.
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