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Production buildings VW Autocenter
Král, David ; Žák, Libor (referee) ; Boleslavská, Yvona (advisor) ; Donaťáková, Dagmar (advisor)
The aim of the bachelor’s thesis was to create various stages of the project documentation – The Documentation for building permission and The Documentation for construction and The Study of the subject AG35. The project involves a new VW Group Autocentre which will be used for sale, warranty and post-warranty repairs and servicing Škoda, Seat, Volkswagen and Audi. The building will be located in the city of Brno on the land between Cejl and Jan Svoboda’s street, which is headed by the Brno City Hall in the brownfields map under the number 3402. It is an area of 1.1 ha, which is intended for mixed areas by Spatial Plan. The solution should take into account the surrounding area and the neighbouring Svitava river. The building is located so it would complete the street from the urban point of view, so the base mass is connected to the existing building and the edges correspond to the street lines. It is taken into account the neighbourhood of the Svitava riverbank, where will be located suitable greenery. The area will make a good impression and, moreover, the embankment of the Svitava river will get a new and better look. The design of the whole object is based on two main parts. The first part is to attract as many customers as possible, thus placing the longitudinal mass copying the street line, where the cars will be displayed. This brings us to the second part, and that is the connection of matter and the addition of matter to the existing building, so that the streets act intact. From this base come out the longitudinal exhibition hall, which opens its advertising possibilities to the street, to which the mass of service is connected. The purpose of this project is to create compact and well-functioning building with operations which are interconnected. A continuity of the individual parts of the service and the showroom was one of the most important elements in designing this building.
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Sports center Hradec Králové
Pourová, Veronika ; Pobořil, Lukáš (referee) ; Petříček, Tomáš (advisor)
Sports center in Hradec Králové. The Sports center area accommodates various sport opportunities such as: squash, fitness area, climbing wall, sauna, massages and a possibility for other activities. The Sports center also includes refreshments – a with summer garden overlooking the grounds. It is two stories high, climbing wall is three stories high and squash is 1,5 m below the ground made with brick system Heluz with flat roof. There is a comfort for the visitors thanks to the air-conditioning in the object.
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Familly House
Pourová, Veronika ; Blažek, Petr (referee) ; Čuprová, Danuše (advisor)
The theme of bachelor´s thesis is family house in Miletin. The family house is a single unit building intended for the permanent family living. It is a family house with two floors and basement. Family house is set in a slinty sloping terrain. The building was constructed using traditional materials and technologies. The building is designed of system POROTHERM and ceiling construction of system POROTHERM MIAKO. The cladding is insulated by contact insulation. Facades are broken color in combination with a large glass window openings. The windows are plastic with insulating glass. The roofs are flat.
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Business Plan – Establishment of a Store
Křípal, Vladimír ; Pelíšek, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with the elaboration of a real business plan for the establishment of a sporting goods store in Velké Meziříčí. The theoretical part of the thesis summarizes the knowledge, about the business plan and business itself. In the analytical part of the thesis, a comprehensive analysis of the current situation is carried out, on the basis of which our own solutions are developed. At the end of the thesis, overall evaluations of the feasibility of the project are made.
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Competitiveness of a consumer co-operative's store
TŘÍLETÁ, Šárka
Cílem bakalářské práce je posoudit a porovnat celkovou konkurenceschopnost a pozici vybrané společnosti na trhu v určité oblasti. K této analýze byly vybrány jednotlivé prodejny spotřebního družstva, a to konkrétně jednoty COOP v porovnání s hypermarkety Kaunfland, Albert a Lídl. Konkurenceschopnost jednotlivých společností je porovnávána v oblasti Jižních čech, přesněji v Jindřichově Hradci. V první části této práce jsou objasněna teoretická východiska a základní problematika, která se vztahuje k problému konkurenční schopnosti prodejny. Na základě těchto východisek je zpracovaná analýza, která nám objasní, jak se na tom prodejna stojí. Pro optimální zjištění nejlepšího výsledku budou námi potřebná data získávána přímo od zaměstnanců a majitelů poboček. V celkové analýze nechybí ani názor zákazníků a jejich spokojenost s nákupem. Po zanalyzování a vyhodnocení jsou v praktické části navržena opatření, která mohou zlepšit konkurenční schopnost dané prodejny.
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Elements of communication for increasing customers' loyalty
JIRÁŇOVÁ, Helena
The diploma thesis deals with elements of communication in order to increase customer loyalty. The aim of the thesis is to suggest changes in communication with customers and the use of elements of communication to increase customer loyalty to a selected store. The selected store is Jednota Kaplice cooperative. The diploma thesis is divided into two parts. The theoretical part describes the terms such as loyal customer, marketing communication as sales promotion, communication The second part of the diploma thesis is practical and includes a questionnaire survey. Data was collected through a questionnaire with 251 respondents. The respondents were disaggregated by age, gender, education, number of people in the household, and social-economic situation. The results of the survey showed, for example, that most of the customers buy groceries in stores three times a week. Most of the customers also participate in loyalty programs and use loyalty cards with benefits. If customers don't use a loyalty card, it is because the benefits are not interesting for them. The last part of the diploma thesis proposes recommendations for improvement. One of the proposals is to develop a mobile application for customers of Jednota Kaplice cooperative.
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In-store Marketing Communication of Perfume Chain Sephora
Gajdučeňa, Darija ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The main objective of this bachelor thesis is in-store marketing communication and its use in cosmetic stores. The theoretical part of the thesis deals with in-store marketing communication, the use of POP and POS tools, building the atmosphere at the point of sale and the use of sensory marketing to influence the consumer in stores. This briefly describes the cosmetics industry, its current form and the historical development of specific segments at the turn of the 19th and 20th century. The practical part of the thesis first introduces Sephora perfumery on a global scale, then focuses only on Czech stores. This is followed by a description of the common features of Czech Sephora stores and a description of two pre-selected stores on Václavské náměstí and Národní třída in Prague. The research part is devoted to the analysis of data obtained with the help of qualitative interviews conducted with customers of Prague Sephora stores. The aim of the thesis is to evaluate the use of in-store marketing communication in cosmetic stores.
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Multifunctional building Cimburkova
Irra, Matěj ; Kalánek, Jiří (referee) ; Brzoň, Roman (advisor)
The subject of this diploma thesis is the design of multifunctional building in Brno, in Cimburkova street. The building is placed on flat terrain and it has four floors. Floor plan of multifunctional building is rectangle shaped. There are three different establishments in this building. Most of space of ground floor and first floor is used as parking. Rest of space of ground floor and second floor is used as café, hairdresser and store. There are eight separate offices and sanitary facilities, break rooms, storages and servers. The supporting construction of building is made of reinforced concrete column system and ceiling slabs. The building is based on reinforced concrete slab and than there is a flat roof above the building.
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The project proposal of a new store
Šobová, Romana ; Havránek, David (referee) ; Juřica, Pavel (advisor)
This bachelor's thesis discusses a project proposal with the intention to establish a new company store in the Moravian-Silesian region. The aim was to create project documentation applying the available theory, tools and methods. The documents, made in MS Visio, MS Project and MS Excel, give all the essential information needed for a successful project implementation. The resulting advantages of the investigated approach are reflected at the end of the thesis.
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