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Marketing plan of boarding house
Šikolová, Mirka ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The thesis is concerned with marketing plan of concrete boarding house in the Giant Mountains. It is project, which will be realized on the ground of this dissertation. The goal of the dissertation is to draw up a marketing plan including its particular points. A questionnaire research among proprietors of boarding houses in neighborhood was used for drawing up this marketing plan.
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Analysis and Evalution In-company Communication in a Particular Organization
Bouša, Petr ; Střížová, Vlasta (advisor) ; Hubáček, David (referee)
This diploma work looks into the problematics of in-company communication within medium sized company. The main goal of my diploma work to analysis and evaluate current state of in-company communication and to suggest possible improvement of weaknesses in chosen company using the analysis of available material. The theoretical part of diploma work first defined and set the term of communication within communication specification. These chapters were enlarged by communication tools which can be used in individual companies. The practical part of diploma work is based on these aspects. The practical part contains process analysis which helped to analyse internal communication. Furthermore, it includes the analysis of in-company communications base on questionnaire research using questionnaire information from directed interviews with company managers. Based on the analysis results, a set of specific measures with the goal of in-company communication improvement was suggested to the company.
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Evaluation of the quality of life of seniors at the local level - an example of the Rudolfov town
BOROVKOVÁ, Sylvie
The topic of the bachelor thesis is the classification of the quality of life of seniors. It evaluates both characteristics of the Rudolfov town, and needs and attitudes of the elderly citizens living in Rudolfov. The first part of the thesis discusses theoretical knowledge obtained from written sources about the quality of life and aging. The methodological part of the thesis includes discussing appropriateness of the questionnaires type of research in this field, designing the questionnaire, the process of the research and also the process of the data evaluation. The last part of the thesis discusses conditions, premises and potential of the Rudolfov town and it also presents the information obtained from the research. The purpose of the thesis is also to find correlations and connections between the key factors based on the statistic testing. In conclusion, all the obtained data were evaluated, with the effort to find the weaknesses and draft the prospective strategies for development of the Rudolfov town in terms of special needs of seniors to improve their quality of life.
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Responsible tourism in the Lipensko Region
RAJNOVÁ, Kateřina
This bachelor thesis is focused on the responsible tourism in the area Lipensko. The main goal of the bachelor thesis is an evaluation of the current state of responsible tourism in this location. Based on the study of literature and websides is carried out the analysis of supply at first. Through the analysis of demand based on the questionnaire research is then evaluated the interest in selected activities of responsible tourism. On the basis of results of analyzes of supply and demand are devised suggestions of optimization for using this area through the tourism.
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Marketing communication of tourism in tourist region Táborsko
VALOVÁ, Aneta
The object of this thesis was to analyse marketing communikation in region Táborsko. At first main tourist attrations and services are intordused and than currently used instruments of marketing communikation are characterised. Changes in communication mix are desinged on the basis of acquired knowledge and questionnaire survey.
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Responsible tourism in Blanský les
ŘIHOUTOVÁ, Barbora
This bachelor thesis deals with the responsible tourism in the selected area CHKO Blanský les. Its main goal is to evaluate the current state of responsible tourism in this location through the analysis of its present supply. On the basis of the questionnaire research was also evaluated how are visitors interested in activities of responsible tourism and their preferences. Data that were obtained through the analysis of supply and demand were used as a basis for suggestions of optimization of products of responsible tourism in this area.
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Flat rate expenses in determination of tax base
Pelouch, Jan ; Vančurová, Alena (advisor) ; Pšurná, Pavla (referee)
ABSTRACT The thesis deals with the development of flat rate expenses in the Czech Republic and their advantages and disadvantages for the taxpayers and the state. The principle and the consequences of "Švarcsystém" have been researched as well. The main aim of the practical part is to define the level of utilization of the flat rate expenses due to various criteria. Data needed to fulfill the main aim were obtained with the usage of my own questionnaires. Based on the analysis of 106 completed questionnaires the high popularity of the flat rate expenses was confirmed. In conclusion the changes of this system are suggested with regard to demands of the state and the taxpayers.
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Evaluation of food habits at preschool-age children
MADEJOVÁ, Nina
Presented bachelor work set the target to review and evaluate the eating habits of children with preschool age. Research was carried out in chosen nursery school MŠ Palackého in years 2011/2012 and 2012/2013. Particularly 42 children (22 boys and 20 girls) were concerned in this survey. Age category was from 5 to 6 years. Generally the research was divided in three main parts. First part of bachelor work was based on snack and lunch evaluation from the point of view of macronutrients and micronutrients content followed by comparison with standards of particular age category. Next part of research includes the individual children Body Mass Index (BMI) evaluation taken at the beginning and at the end of the research together with the setting of percentile. Third part contains the study of eating habits outside the school based on questionnaire analysis. The result show that the energy intake from school meals did not exceed the 50% of boys recommended daily allowance and 55% of girls recommended daily allowance. Fat intake wasn?t within the norms either. Recommended daily allowance was fulfilled at 39% in case boys? case and 43% in girls? case. Carbohydrate was below the recommended average in case of boys but at the same time it reached the recommended level in girls? case. Contrarily the level of proteins was fulfilled highly above recommended norms of more than 60%. Level of calcium was also unsatisfying and it only reached the level of 24,5% of daily recommended level. Level of Iron (Fe) and Riboflavin (B2) was normative.
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Managerial Communication in the selected company
UREŠOVÁ, Nikola
The presented bachelar paper is concerned Managerial Communication in the selected company. I focused on in-house communication. The paper is divided into two parts on Theoretical part and Practical part. In the Theoretical part I worked through selected literature review of literature focused on the based concepts of communication. In the Practical part I choose midsized company. Through unstructured interview and questionnaire research I make a suggestion non-binding recommendations for changes in the in-house communication.
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The Renewal Program of the Rural Settlement Chanovice (near Horažďovice)
POUROVÁ, Lenka
This thesis in the introductory section contains an analysis of the literature dedicated to the area in the region, comprehensive rural development and practices in the creation of his recovery program. Another part is focused on geographical and historical characteristics of the rural settlement Chanovice (u Horažďovic). In the theoretical part of my thesis is the analysis of existing territorial and local development documents. Following is a collection of ideas from a field survey and a questionnaire research among the inhabitants of the village. Design of activities for the further development of the rural settlement Chanovice then obtained based on these treasures and interviews with local experts. The conclusion is specialized in structured design of activities in the field of tourism.
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