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The Proposal of Small Company Development
Veselý, Tomáš ; Sedláček, Jaroslav (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis gives a development proposal for XYZ, s.r.o. The line of business of this firm is mainly a passenger transportation service by client’s own vehicle. The thesis contains a theoretical review of running a small business, providing a customer service and making a business plan. The development proposal itself provides a highly professional analysis of up to date status of the firm and gives a specific business development programme for the company. Implementation of the proposal will ensure a future growth and also the firm’s profit will increase.
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Business Plan for the Establishment of Small Company
Absatz, Marek ; Krajíček, Pavel (referee) ; Mazlová, Tamara (advisor)
The aim of this diploma thesis is to create a draft business plan for establishing a small company that trades in information and communication technology in the town of Moravský Krumlov. The diploma thesis is divided into three linked parts – theoretical, analytical and the draft. The basic notions and terms are defined in the theoretical part. The analytical part – by means of strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions. The draft presents the business plan itself, i.e. the description of the company; its vision and mission; business, marketing and organisational plans; risk evaluation; and the financial aspects of the business plan.
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Business Plan - Establishment of Company for Selling Protein Powders
Valeš, Tomáš ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.
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Marketing Mixture of a Specific Enterprise
Dočekalová, Simona ; Winter, Daniel (referee) ; Novák, Petr (advisor)
This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.
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Business Plan Proposal for the Establishment of a Tee Haus
Sasková, Lucie ; Milichovský, František (referee) ; Zvejšková, Michaela (advisor)
The bachelor's thesis deals with the business plan proposal for the establishment of tearoom in Brno. The thesis has three parts. First part includes theoretical knowledge where is explained terms and methods. This knowledge is used in the other parts. Second part deals with analysis of the environment and competition analysis. In the last part are proposals for the establishment of tearoom which includes organizational structure, financial plan and more.
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The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
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Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
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