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Balanced Scorecard Implementation within Company Environment
Lojdová, Marie ; Bühn, František (referee) ; Dohnal, Mirko (advisor)
The master’s thesis deals with Balanced Scorecard implementation within a company environment. The object of the thesis is to increase the effectiveness of strategic management which can be achieved through proper implementation of the method. The theoretical section explains the basic concepts of strategic management, followed by the description of method BSC, its implementation and risks. The practical part is focused on creating a business strategy and the model BSC implementation in particular company. As an auxiliary tool for management decision making a fuzzy model was developed and then a dialogue is held with fuzzy expert system.
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Business Development of the Company
Tamajka, Lukáš ; Henzl, Jiří (referee) ; Koleňák, Jiří (advisor)
This master´s thesis suggests a business plan for further progress of an existing company “i-Studio Ltd”. It is looking at opportunities in already operating branch. It is trying to suggest a project which would lead to better profitability, expenditure and stabilizing of current market share and also strengthen the company name. The aim of thesis therefore is, on the base of an analysis, to propose such a project, where previous results and experiences are going to be used, to make competitiveness and further progress of the company better.
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Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
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Proposal of Strategy Developing Competitiveness of Trading Company
Hořáková, Lucie ; Pejcha, Hynek (referee) ; Zich, Robert (advisor)
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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Shift to Service-Oriented Economy and Its Impact on Corporate Strategy
Šmerda, Jiří ; Staníček,, Zdenko (referee) ; Zich, Robert (advisor)
Práce představuje v širším kontextu paradigmata servisně orientované ekonomiky a ukazuje jejich vliv na podnikové a firemní strategie. Pokouší se dát dohromady tradiční modely podnikových a firemních strategií s nově vznikající vědou o službách. Práce ukazuje hlavní myšlenky servisně orientované ekonomiky v porovnání s tradiční produktovou ekonomikou. Jako výsledek srovnání práce poukazuje na potřebu nového přístupu k byznysu, který vychází z aktuálního dění ve světě. Práce přináší sadu doporučení pro formulace podnikových a firemních strategií v servisní ekonomice. V praktické části jsou výsledky demonstrovány a použity pro strategii ve vybrané firmě.
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Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
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Evaluation of the economic progress and conception of a financial management strategy of the company Metalurgie Rumburk s.r.o.
Zezulová, Svatava ; Špička, Jindřich (advisor) ; Havlová, Kristýna (referee)
The aim of this thesis is to evaluate the financial management of the company Metalurgie Rumburk s.r.o. and its results in the term 2008 to 2014 using the methods of strategy and financial analysis, to identify its strenghts and weaknesses and last but not least to design a basic financial strategy based on the knowlegde gained from all the analyses made. The first part of this thesis is theoretic and it describes the theoretical base and methods of strategy and financial analysis and the terms connected to them. In the second part of the thesis which is practical the mentioned methods will be applied to the analyzed company and their results will be evaluated with an emphasis on identifying the causes of any major changes in the progress. The most important results will be summarized in the conclusion of this thesis where I will state the strenghts and weaknesses and based on them create a basic financial strategy. Some of the conclusions are for example how the company overcame the world financial crises and the fact that the last analyzed year was the most succesfull for them.
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The Strategy of Virtual Reality media a.s. in the international markets
Grmanová, Barbora ; Halík, Jaroslav (advisor) ; Berith, Július (referee)
Aim of this thesis is to evaluate the current strategy of Virtual Reality media a.s. in the international markets on the basis of strategic analysis and suggest possibilities of its improvement. The main activity of the company is research, development, production and selling of flight simulators. The thesis contains analysis of internal factors and external environment of the company. At the end of the work the corporate strategy, which should improve the position and competitiveness of the company on the international market is proposed.
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