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Prague Rallysprint's marketing communication
Šenkýřová, Michaela ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Prague Rallysprint's marketing communication Objectives: The main goal of this thesis is description and survey of the recent marketing communication of the Prague Rallysprint, and evaluation present marketing communication on the basis of finding data; alternatively create some suggestions for its improvement. Methods: In this thesis, following qualitative methods are used: structured interview, descriptive case study, analysis of documents and monitoring. Interviews show the original promotional strategy and promotional instruments. Descriptive case study was used to gain more information about promotional strategy. Document analysis helped to study internal documents like reports, marketing guides and promotional materials. Monitoring was used to visual exploration of promotional materials, so that they can be improved. This method was also focused on sponsors and their position. In this thesis is used questionnaire as quantitative method. The goal group are fans from motor sports. Results: The results of this thesis are the evaluation of original marketing communication and creation of suggestion for its improvement. In a new project come to expand of printed advert, internet communication via live stream, PR activities work back with press conferences and at sponsoring go steps for...
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Organization of Barum Czech Rally Zlín 2016
Dobeš, Michal ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Organization of sports event Barum Czech Rally 2016 Targets: The main goal of this thesis is to analyze the daily management of the sports event Barum Czech Rally Zlín 2016 and consequently to find main inadequacies and deficits in organization of this event. In accordance with this findings I will suggest specific changes for improvement and efficiency of the overall concept and daily organization activities for Barum Czech Rally Zlín 2017 and following seasons. Methods of research: In this thesis there are used these methods of research: Case study, document analysis, participating observations, semi-structured interview. Results: The thesis results in set of proposals, suggestions and measures for following seasons of mentioned event based on its SWOT analysis findings. Key words: Motor sports, Rally, Race, Management of sports event, SWOT analysis.
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Tempo of tennis play at French Open 2017
Blau, Matěj ; Carboch, Jan (advisor) ; Kočíb, Tomáš (referee)
Title: Tempo of tennis play at French Open 2017 Objectives: Goal of this thesis is to find out, what is the tempo of men's tennis play at French Open 2017, compare individual tempos at individual sets after first and second service and also compare tempo of tennis play during 1st and 2nd round to quarter and semifinal matches. Methods: Basic method of this work is indirect observation. From available video records of 10 tennis plays at French Open 2017 tournament we measured length of the rally, number of hits, length of the break and tempo of the play. Notation analysis was performed based on data gathered from this observation. Results: Average tempo of play is 1,34 seconds. Average rally length is 7,18 seconds and average number of hits for rally is 5,36. Time required to start another rally is 22,2 seconds. After second service, number of hits increase dramatically and break time between rallys is increased. Keywords: Tennis, French Open 2017, tempo of tennis play, time, rally, clay
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Comparing heart frequency between driver a co-driver during super-stage's in rally
Pavlát, Martin ; Dvorský, Jaroslav (advisor) ; Límová, Lucie (referee)
Title of bachelor thesis: Comparing heart frequency between driver a co-driver during super-stage's in rally Author: Martin Pavlát Supervisor of bachelor thesis: PhDr. Jaroslav Dvorský Ph.D. Objective: Measure and compare heart frequency between driver a co-driver during super-stages's in one of Czech Championship rally race. Methodology: For set up my goals I use two heart rage monitor's. One for pilot and for co-pilot. And I messuare their heart frequency during one of the rally race. For specification my conclusion's I use questionary for both of them. This help me to found the right answers. Results: As I expected driver's heart frequency was much higher in every super-stage from begining to finish and it was more stabile than co-driver's heart frequency. Co-driver heart frequency was high especially befor and after start to super-stage. His heart frequency was also more unstable. Keywords: Race car, rally, heart frequency, aerobic brimm.
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Management of risk analysis in rally racing
Pilná, Petra ; Karel, Pressler (referee) ; Vémola, Aleš (advisor)
This diploma thesis deals with the determination of risk in rally races and suggests methods to reduce them. The theoretical part is devoted to the legal definition of rally races and terms of rallye, risk and in addition there will be described and explained the methods used in the risk analysis. It also includes part devoted to the history of rally racing in the world and in Czech Republic. The analytical part includes time plan of rally race. Risk analysis methods mentioned in the theoretical part, are used in the analytical part. The aim is to propose measures that are actually able to reduce the risk in itself, or its impacts.
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Tubular Skid Holder of Skoda Fabia Super 2000 Rally Car
Ondruch, Marek ; Žlebek, Jindřich (referee) ; Ramík, Pavel (advisor)
This diploma thesis “Tubular Skid Holder of Skoda Fabia Super 2000 Rally Car” is aimed to engineering design of tubular skid holder of rally car Skoda Fabia Super 2000. There is used FEM software for analysis s evaluation of current variant and following variants of engineering design. The most relevant final variant design, which is consistent with asked stiffness and reduction of weight, was chosen based on findings.
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Chassis design of the RC rally
Děrda, Martin ; Kučera, Pavel (referee) ; Píštěk, Václav (advisor)
The bachelor thesis deals with the chassis design of the radio-controlled model. This chassis should fulfil the conditions for the registration for the rally race series and be able to compete with the best models of other brands. At the same time it should be water and dirt resistant, be easily disassembled and amendable as well.
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Evolution of the Lancia Sport Cars
Čech, Martin ; Beran, Martin (referee) ; Svída, David (advisor)
This thesis deals with the development of Lancia sports and racing cars. The main goal is to clarify design solutins, described them and do an analysis. Alternatively to compare how the competition dealt with the problem. The first part outlines the emergence of car factory and briefly describes the first cars, their design and especially the innovative features. In the second part two successful racing cars from the racing field are decribed and analyzed in detail.
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Class Super 2000 Rally Cars
Ratiborský, Pavel ; Blaťák, Ondřej (referee) ; Hejtmánek, Petr (advisor)
This bachelor’s thesis is divided into three points. The first section is divided into the basic design elements of the Super 2000 cars and briefly describes their function. In the second section is a call for representatives of this class, described the design and comparison with a standard car. The last point is outlined the possible future development.
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