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Perception of current trends in online advertising focusing on retargeting
Říhová, Terezie ; Huněk, Filip (advisor) ; Hrabánková, Markéta (referee)
Diploma thesis deals with complex view on the current online advertising form in the context of continuous technological development of contemporary society. Internet advertising and its range is viewed from a marketing perspective and in the context of media studies. Together with online advertising history, diploma thesis represents the development of the internet market and in this context it is pointed at reach of online advertising industry. Readers are acquainted with basic types of online advertisements, payment models and online advertising buying ways. Thesis in detail deals with modern trends such as programmatic buying of online advertising, behavioral targeting, retargeting, and many others that are examined from the perspective of advertisers, online content publishers and users whose privacy is from some perspective disrupted by these trends. To show the complexity of the issue, the thesis also contains deeper information about technology. At the end of the theoretical part, the thesis deals with intensively discussed topic of ad-blockers. To create a wider conclusion about the topic, there is also a part of the work that contains interpretation of survey focused on standard users and presentation on findings from structured questionnaire that has been designated to leading Czech...
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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Internet Presentations and Content Management Systems
Kolář, Jiří ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
This paper discusses the history and meaning of internet technologies in relation to the creation and purpose of the website. The disquisition analyzes the technologies necessary to create a websites including an analysis of the current market to determine the existing offer, mainly available services and their price. In conclusion, the work focuses on an illustrative example of realization of web presentation in practice and to assess utilization of services by specific target groups.
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Design E-commerce
Kováčik, Viktor ; Lábus, Radek (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis includes theoretical data that deal with problems concerning an internet shop. It includes statistics about the most frequent purchases on the internet. I describe the situation of a company on the market and design its internet shop.
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Corporate Web Sites as a Marketing Tool
Sušil, Zbyněk ; Válek, Kamil (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own web sites that does not fulfill their original intentions. This thesis covers the suggestions how to make the web more visible and how to reach better positions in searching engines. This also involves the proposal of inform scheme changes to increase the lucidity of the web.
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Proposal of Communication Mix of the Selected Company
Davčíková, Gabriela ; Korcová, Barbora (referee) ; Milichovský, František (advisor)
The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.
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