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The rise of mass tourism in the Federal Republic of Germany in the fifties and the sixties ot the twentieth century
Fantišová, Lenka ; Soběhart, Radek (advisor) ; Kozmanová, Irena (referee)
The graduation thesis is focusing on rise of mass tourism in the Federal republic of Germany in the fifties and the sixties of the twentieth century. The introductory part deals with the time of Weimar Republic, when the necessary background of subsequent post-war mass tourism development was set. One of the further crucial subjects of matter is the economic miracle and consumer society, which led among the German citizens up to the broad acceptance of travelling, as a possible way of spending their leisure time. The main part of the thesis concentrates on the mass tourism as cultural and social phenomena. Special attention is finally devoted to the tourist infrastructure in the federal republic in the fifties and the sixties and the way it formed a developed.
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THE LEVEL OF STATUS INFORMATION AND POSITION OF TRAVEL AGENCIES ABOUT HEALTH HAZARDS OF TRAVELERS
AUERBACHOVÁ, Eva
The objective of this work is to find out potential diseases and protection of health within travelling by using of services Czech republic travel bureaus. The target is to map the level and attitude of travel bureaus in relation to customers health hazards. The research question was: What is the position of travel bureaus to possible customers health hazards. The used method was a qualitative research with application of individual interviews and question-form, where the target themes was the destination, way of transportation, accommodations, customer interest about health hazards, gravid customer interest of travelling and interest to travelling of customer with children under three years. It was also investigate the level of travel bureaus employees{\crq} knowledge about possible customers health hazards in foreign countries, mainly in subtropical and tropical countries. In this context was the focus at identification if the travel bureaus are able to give advice about customer health hazards, preventive vaccination and necessity to take necessary personal medicine, whether are exists some areas not suitable for cardiac patients and other chronic disordered patients, where can customers get information about travel health hazards and at last but not at least if the tours are offered health insurance inclusive. From the research results and content analysis were deduced these hypothesis: {$\cdot$} Travel bureaus customer are interested in potential health hazards combined with travelling practically only at ways to destinations out of Europe {$\cdot$} Travel bureaus employee are acquainted with potential health hazards and they are able to give advice about specific addresses or national (private ) institutions, where customer can get more information about possible customers health hazards in foreign countries {$\cdot$} Travel bureaus have cognisance of customer health hazards in foreign countries The hypothesis validity should be repeatedly verified in additional research. This work brings to traveller an overview about fundamentals life style in foreign countries and includes also an overview about health hazards sequent upon diverse climatic effects or lower hygienic level and there are also included precautionary arrangements to health protection in foreign countries. Likewise are interpreted views of travel bureaus to customer{\crq}s health hazards and level of own information related to this problem. Travel bureaus customer can mostly get information about health protection or he can get recommendations to trustfulness sources, where customer can take out the needed and correct information. Customer base should have been get the think on the brain and more be actively interested in regular vaccinations, hazards of sea bathing, overexposure to sunlight, hazardous sexual activities, observance of correct meal plan, insect prevention and medicine chest equipment. We would not have forget on possible damage as a result of clime incidence, psychic stress, form of transport or animal attack. The travellers are using very often the travel bureaus services and they suppose, that will become complex services. It means, that together with transport service, boarding and lodging and entertainment program they get advices and basic instructions about possible customers health hazards in foreign countries and information about precautionary arrangements to health protection.
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Analysis of marketing communication in tourism
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This bachelor work deals with issues connected with marketing communication in tourism, namely internet pages of chosen travel agencies. Individual basis of marketing, marketing communication of travel agencies and principles of creating web pages are all described in the theoretical part. Then, in the practical part, internet pages of individual travel agencies are analysed as far as following the principles are concerned. Furthermore, the best websites are chosen.
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The analysis of an offer of tours to the United States of America on the current market in Czech republic
Jirsová, Simona ; Petrů, Zdenka (advisor) ; Novotný, David (referee)
The mail goal of this diploma paper is to make analysis focused on the products directed to the United States of America offered by travel agencies on the local market.Author aims to realize the current development of demand of Czech travellers for trips and tours organized to the United States of America, especially in reference to recent legislative changes made by the government of the United States of America.The analysis results from detailed characteristics of the destination and trends of Czechs outgoing tourism to the US. There is a confrontantion based on the present findings, offer of the travel agencies is compared to the potentials of the market.
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Development Trends on the Tourism Market
Kopecká, Marie ; Musil, Martin (advisor) ; Jaderná, Eva (referee)
The work is devoted to developments in the tourism market. It is an analysis of all the major Czech travel agencies in terms of number of owners and their share of tourism organizations. It is possible to compare, including the turnover for the last 3 years and current developments. Core objective was to determine who are the owners of travel agencies. Whether the Czech and foreign firms. The observed data used to determine the probable development of the tourism market and identify current trends in this area.
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Insurance against bankruptcy of travel agencies
Kvasničáková, Markéta ; Ducháčková, Eva (advisor)
Bachelor thesis "Insurance against bankruptcy of travel agencies" deals with insurance guarantees. It defines the compulsory insurance of travel agencies through the act no. 159/1999 Sb. It also focuses on institutions providing this insurance, arranging insurance into practice, describing the situation of travel agency in bankruptcy. Finally, it evaluates the general credibility of travel agencies.
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Travel supliers insurance in case of bankrupcy and its role in present
Zindulková, Kateřina ; Daňhel, Jaroslav (advisor)
The essay describes Travel supliers insurance in case of bankrupcy, known as Travel Bonds. It shows the developement of this product from the preparation of the Law 159/1999 Sb. trough the first years in effect conected with the activities of the Pool till the end of their work and the present situation. The essay introduces this product in practice from the point of view of insurance companies, travel suppliers and clients. It talks about advantages and disadvantages of the product, way of solving them and shows the possibilities of future developement.
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