|
|
Headquarter travel agencies
Jará, Andrea ; Zamazal, Radomír (referee) ; Donaťáková, Dagmar (advisor)
This thesis describes a design of a travel agency headquarters building. It is a four storey building without a basement made of longitudinal cast-in-place concrete frame system. The building is roofed with non-walkable flat roof and two terraces. Two flats are located in the facility in addition to offices, a café, a shop, a tour saleroom, a small storage, a departure waiting room and other facilities providing quality operation of a travel agency. The land on which the building is located is designed as a car park and parking areas for smooth departure of the travel agency clients.
|
|
| |
|
| |
|
| |
|
| |
|
|
Business Plan for Travel Agency Foundation
Janošová, Magda ; Bárta, Aleš (referee) ; Bayerová, Vladimíra (advisor)
This master’s thesis deals with creating a business plan for the foundation of a travel agency. The thesis consists of three parts, a theoretical part, an analysis of the current situation and the proposal of a business plan. The theoretical part describes the principles of formation of a business plan and legal forms of business. The business plan is formed based on the analysis of the market into which the new travel agency enters.
|
|
|
Proposal of Communication Mix of the Selected Company
Konečný, Dalibor ; Kraus, Petr (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the analysis and evaluation of the existing communication mix of the company operating in the tourism industry and presents proposals for its improvement. The work is divided into three main parts. In the first theoretical part I deal with important concepts in marketing. In the second part, I analyze the company and in the third part, suggestions for improvement are made on the basis of the analyzes.
|
|
|
Marketing Plan of Travel Agency
Šotola, Filip ; Červinská, Veronika (referee) ; Kaňovská, Lucie (advisor)
This work focuses on a proposed marketing plan for a travel agency AVANTI-TOUR. The diploma thesis is divided into three main parts. The first, theoretical, part describes the basic terms of the marketing area. The second, analytical, part characterizes the travel agency and its current marketing and communication mix. This section also contains an analysis of general and business environment, marketing research and SWOT analysis. Based on the results of the analytical part, the third part presents proposals for the improvement in promotion and overall situation of the agency on the market.
|
|
| |
|
|
Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
|
guest ::
