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Consumers' attitudes to sustainable consumption issue
DALÍKOVÁ, Pavlína
Sustainable consumption represents consumption considerate to the needs of current and future generations. This term is quite usual since 1992 but the question is how much we have involved main principles of the sustainable consumption to our lifestyles. This thesis deals with this issue. The consumer behavior is affected by numerous external and internal factors. Traders respectively their practices are one of the major factors which involve our consumer behavior. The analyzed corporation Tesco Stores ČR, a. s. is good example in context of sustainable development (consumption). As an another step to this sustainable development (consumption) I present a strategy connected with extension of loyalty system Tesco Clubcard by green points. This can support on the one hand the sustainable consumption and on the other hand the promotion of good image of the corporation, expanding the customer base and increasing sales in this category.
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Consumer behaviour on the market with toners and print cartridges
SULEKOVÁ, Klára
The aim of this diploma thesis was to describe consumers{\crq} behaviour in the market with regards to print cartridges and to recommend the most suitable products to them on the basis of the established preferences and attributes. I used a questionnaire survey and a calculation of print cartridges parameter weights using the method of multi-criteria decision making. I found from the survey that the respondents mostly own ink multifunction equipment. Among the most commonly used printer makes are Hewlett Packard, Cannon and Epson. However, the proportion of less significant makes has dropped in the last three years. The respondents mostly buy original cartridges in shops and they buy black cartridges more often than colour cartridges. The main criteria for choosing a certain cartridge are price, quality and availability. The obtained information helped me select suitable cartridges for consumers. I found that cartridges are more readily available on the market in comparison to toners. When evaluating measurable attributes (price, quality and environmental friendliness) I calculated that in most cases it pays to buy renovated cartridges, especially for the evaluated cartridge from the makes HP and Canon and for toner makes HP and Epson. Epson cartridges contain a chip which prevents their renovation which is why I would recommend the purchase of a compatible cartridge. For the Canon toner I would recommend the purchase of a compatible cartridge too. In summary of my recommendations I would advise consumers to look closely at the price, volume, quality, producer and possibility to renovate when purchasing cartridges. I would further recommend buying ink printers as it is difficult to get cartridges for laser printers. I would point out that in most cases a rule applies: the cheaper the printer the more expensive the cartridge.
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Consumer preferences' based testing of consumer products
VALDMANOVÁ, Markéta
I used questionnaire investigation to reach the goal of my thesis. I wanted to ascertain the behaviour of users in the market when using the relevant product and to establish the importance of the attributes of digital camera for the user on the base of the research. Further my task was to set the weights of the individual attributes for multi-criteria decision-making. To compare the offered products with the help of the selected technique of multi-criteria decision-making and to suggest suitable products for the users on the base of the weights found out. The ascertained data and results will be further utilizable for consumer organizations, specifically for the Spotřebitelský institut SOS, o.p.s. (SOS Consumer institute, quasi-public company). I came to the following results after having evaluated my research. Most respondents own digital cameras, most frequently brand PANASONIC, CANON and OLYMPUS. The highest percentage of respondents use their cameras to record the personally significant moments, identically most frequently several times a week or several times a month. The main reason to choose a new camera is its function and price and the users are most frequently ready to spend between 3 001,- and 9 000,- CZK. Respondents prefer black and silver digital camera. As I supposed that there would be certain differences among the parameter preferences between genders and experiences of the users, I divided the respondents into individual segments in which I performed my further research. If I should assess the parameters most preferred by the respondents, there are certain differences between genders and experiences of the users. It is possible to say generally, on the base of the ascertained highest values of weights, that all user segments prefer the following parameters: noise (sensitivity), camera speed, battery durability, megapixel resolution and optic zoom. The clearly unimportant parameter is the possibility of printing directly from the camera that is on the last place of importance in all segments. I compared 25 digital cameras on the base of multi-criteria decision-making and the ascertained weights. I can recommend more or less the following 7 suitable products to the individual segments: Canon PowerShot SX1 IS, Panasonic Lumix DMC-FX500, Canon EOS 40D, Canon Ixus 870 IS, Casio EX-V7, Canon EOS 50D, Nikon D300.
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Analysis of purchasing behaviour of tourists in Český Krumlov
TALÍŘOVÁ, Stanislava
The purpose of this diploma thesis is to analyze the process of purchasing decisions of tourist{\crq}s visiting the region of Český Krumlov and based on their preferences, to suggest suitable measures for the retail unit Renata, which I´ve done a research about in the second part of this thesis. Collection of primary data is done by using a questionnaire survey, which is divided into two parts. The first part of the research analyzes the purchasing behavior of a sample of tourist{\crq}s visiting Český Krumlov. The second part of the research analyzes the purchasing behavior of a sample of customers of the retail unit Renata in the Český Krumlov.
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Consumer behaviour on the meat products market
PROKOPOVÁ, Lenka
The main object of my dipoloma work was to analyse consumer`s and shopping behaviour on the market with meat and meat products. Then on the basis of this analysis I should recommend products with consideration of various consumable recommendations to product consumers. For making up this work I have used the study of expert literature as well as the collection of secondary sources. I have obtained the secondary sources by carrying out the questionnaire investigation. From this questionnaire investigation the real consumer`s and shopping manners on the market with meat and meat products in the Czech Republic emerged. I have compiled the informations acquired by the investigation into graphs so that the results were well-arranged. In addition I have analysed the graphs in words. In the next part of my work I was pursueing whether the consumers follow the consumable recommendations concerning meat and meat products consumption. I have compared these recommendations with the research results and I have formulated a concrete consumable recommendation.
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Attitudes and behaviour of households regarding the pension reform
KARASOVÁ, Iveta
The target of my bachelor work was to describe and to evaluate attitudes and consumer behaviour of the households in relation to the upcoming pension reform in the Czech Republic and to recommend suitable products for the households to ensure themselves for the retirement. Primary data were obtained from the questionnaire investigation made by means of internet . Final outcome of my bachelor work was execution of common reccomendation for the consumer.
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Consumer behaviour on apparel market
ČELOUDOVÁ, Ludmila
The main task of my thesis has been to make an analysis of consumer behaviour on apparel market. And suggest any improvements based on obtained informatik. Required informatik has been gained in Quelle clothing retail, which is located in Jemnice town. I have done over the Internet consumer research. Questionnaire was completed by a total of 300 respondents. I´ve processed results into coding format from which the graphs has been created.
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The impact of the advertising campaign on the sales of products of pharmaceutical companies and its impact on the consumer.
KROUPOVÁ, Veronika
The bachelor thesis is divided into two parts. In the first one, using secondary literature, I dealt with marketing, advertising and related processes. I have further described factors influencing consumer behaviour. In connection to the analysis of data I have briefly described the health issue. In the second part I have evaluated the success of advertising campaigns of the firm Merck Serono in 2007 and 2008 in sales of nasal drops Nasivin in connection to acute respiratory infections, which was the aim of this paper. I have analyzed the end consumer of the product Nasivin. I researched his socio-demographic profile, life style, psychological profile of how the consumer can be influenced by media. I collected the data from three sources. The firm Merck Serono provided data on advertising campaigns and the results of sales in 2007 and 2008. The market research agency Median provided the data for analysis of the end consumer. The National Institute of Public Health was the third source of data providing information on the course of acute respiratory diseases. By means of the applied analysis it was not possible to clearly determine the success or failure of the campaigns. I have determined the characteristics of the end consumer. The firm applies all necessary forms of promotion, complies with the needs of the end consumers, and is able to make a good timing of the season character of the product being in close relationship to the distribution of acute respiratory diseases. To evaluate the benefit of advertising campaigns I have recommended to analyze the advertising campaigns also in the next years and to aim the campaigns at gaining new customers. The work of agents should be intensified in order to support the co-operation with the customer-specialist. Further recommendations concerned the motives of promotion of sales and communication with media and further ways oriented on the customer-consumer. In the discussion and in the conclusion I have mentioned the health issue, the Czech health care system and prevention of civilization diseases.
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Consumer preferences' based testing of consumer products
SOCHEROVÁ, Klára
I determined the preferences of mobile phone attributes on the basis of an on-line consumer research, which I conducted with a questionaire created in the Google Docs application. Thanks to the questionaire, I was able to gain information about the evaluation of the importance of 19 functional parametres made by the queired respondents. Through the use of this evaluation I counted the strength for particular parametres and various segments of customers. Differences in the importance of atributes for selected segments were found especially among the categories of age and sex. The teenage generation prefers Bluetooth or a high capacity of the mobile phone memory also in means of memory stics. Enquired young men attach the highest importance to the same attributes as teenagers, but for women in the same category is crucial particularly the visual image of the mobile phone, such as the size of the display, its proportions and weight. What did not have any success among the particular parametres, was the function of TV, which was put on the last place on the imaginary ladder of importance. I stated the recommended telephones on the basis of calculated stregths of the attributes, point evaluation of the experts and price of the selected mobile phones. Among the five recommended products I would like to mention telephone brands {\clq}qNOKIA 6300``, {\clq}qSONY ERICSSON W910i``, {\clq}qNOKIA 3110``, {\clq}qSONY ERICSSON W760i`` a {\clq}qSAMSUNG SGH i8510``.
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