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Directions of accounting, their content, intersection and use
SEDLÁKOVÁ, Magdalena
The aim of this thesis "Directions accounting, their content, intersection and use" is to become familiar with the different directions of accounting, to define their content, to evaluate their intersection and possible use in practice. The theoretical part is devoted to the characterization of twelve accounting directions, which are: financial, managerial, cost, tax, creative, pental, multidimensional, environmental, social, behavioral, fraud and forensic accounting.The practical part deals with relations of accounting directions, their intersections and use of individual directions in practice.
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Behavioral economics - Relativity consumer choice
KRATOCHVÍLOVÁ, Pavla
In my bachelor thesis I have focused on behavioral economics. It is a combination of economics, psychology and sociology. It examines the human as a being who makes mistakes. People's choice is influenced by several factors. I focused specifically on the decoy. This is an added non-dominant variant that affects the choice. With this decoy increases preferences for alternatives, which is dominant to artificially added options. In my thesis I verify this theory by experiment. I've reached 120 subjects that were split into two groups. The first group received a questionnaire with the decoy. The second part of the people received questionnaire without decoy. Each questionnaire included additional questions: whether the subject is male or female, whether studying or working, and what is the highest level of education. With these questions, I examined whether any of these factors influence the effect of decoy. The obtained data were processed in the Statistica using logit model. Processing was divided into two parts because of that some subjects chose our decoy, even though it was assumed that no one would prefer not. In the first part we deleted the preference for decoy, in the second part we combined number of result for the decoy with result to the dominant alternative. The results in both parts were very similar and showed the same information. It was a big influence what the questionnaire (with or without decoy) subject received. From additional questions have been shown the influence of the factor, which refers to whether the subject is studying or working, ie whether he has income or is dependent on a third person. The gender and educational attainment, we failed to demonstrate impact.
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Influence of printed media and internet on freetime activities of older pupils
ZAVADILOVÁ, Petra
Bachelor work is trying to find out how much pupils (age 10 ? 15) use Internet and printed media in their free time. In theoretical part there is given the whole information about media, in details printed media and Internet. There are described positive and negative effects on socialisation and forming pupil personalities in free time activities. There are analysed some problematic messages in theoretical parts, e. g. medial violence and influence of advertisements. In context with negative aspects importance of medial education in schools and families is described. In empiric part I used quantitive research strategy, questioning method and questionnaire for collecting primary dates. The research is mostly dealing with pupil (age 10 ? 15) interaction with media and with time which is spent on these media, it compares proportions of work on Internet and on printed media and it is finding out connected preferences between these two medias in connection with sex, age nad place of living.
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The influence of media on perception and behavior in the period of the economic crisis 2008-2009
Novotný, Tomáš ; Bedrnová, Eva (advisor) ; Hanzlík, Jan (referee)
The work examines the influence of media on Czech society during the economic crisis of 2008-2009. The theoretical part contains an analysis of human communication and analysis of Czech mass media. Briefly describes the causes of economic crisis and its media coverage in the years. The observed background is verified online through a structured questionnaire. The practical part of the study contains evaluated data exploration and suggested solutions to identified problems to prevent the negative influence of media on Czech society.
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The position of tourism in the economies of EU member states
Kureková, Sylvia ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
The aim of this thesis is the analysis of international tourism and its impact on the economy of the member states of the European Union. The introductory chapter defines the concept of tourism, the second chapter describes the position of Europe in world tourism. Then the thesis deals with the economic importance of tourism in the European Union and the factors that influence the tourism of EU. The main part is devoted to the effects of international tourism to the economy of the member states. The final chapter outlines recent trends and prospects for further development of tourism.
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Impact of investments on regional productivity
NESHYBOVÁ, Iveta
This bachelor's thesis is concerning with assessing the impact of investments on regional productivity in all fourteen regions of the Czech Republic. In the first part are presented the theoretical concepts related to productivity and investment in a macroeconomic perspective. In the second part the data obtained from the Czech Statistical Office are compared and results are evaluated in conclusion.
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