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Comparison of CSR activities of selected Slovak banks
Slobodníková, Nina ; Lhotáková, Markéta (advisor) ; Dodó, Lucia (referee)
This thesis deals with comparing CSR activities of two selected Slovak banks. Theoretical part presents definition of CSR and explanation of the concept. It also describes various options for measurement, evaluation and reporting of Corporate Social Responsibility, where most attention is focused on the Reporting of Sustainable development according to GRI Guidelines. In the practical part, the comparison of the reporting of both banks is made, according to AIM model. Then, it continues with comparison of CSR activities of banks, based on GRI indicators. The last part of thesis consists of proposals for settlement of differences between banks and proposals, which could lead to greater efficiency in the field of CSR in the future.
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Analysis of corporate social responsibility in energy industry
Sýkora, Martin ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Master's Thesis deals with issue of corporate social responsibility in the energy industry. The work is divided into four chapters. In the first one author describes basic concepts related to this issue, focusing on the current understanding of corporate social responsibility from a global and European perspective and of course from the perspective of the Czech Republic. Criticism, barries and the future of CSR are not missing as well. The second and the third chapter is dedicated to a detailed analysis of CSR in an example of global and regional company from the energy industry. Focus is on economic, social and environmental pillars of corporate social responsibility, together with the strategic objectives and innovation. Last fourth chapter compares the global and the regional energy company based on the tripple bottom line of the CSR and finally, strategy of the global and regional representative is confronted with a reality.
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Regulation of retailer-supplier relatiohships within the food chain
Mokrejšová, Veronika ; Zadražilová, Dana (advisor) ; Klosová, Anna (referee) ; Zeman, Jiří (referee) ; Vyhnálek, Petr (referee)
This thesis deals with retailer-supplier relationships within the food chain, and with possibilities of their regulation. The aim is to assess the effect of regulation of retailer-supplier relationship, through "Act on Significant Market Power and Abuse thereof" on particular food chain members, and eventually to propose an alternative solution of their regulation. The thesis states the following hypothesis: The Act on Significant Market Power does not change bargaining power between suppliers and retailers. The thesis is divided into five parts. The first of those defines the issue of retailer-supplier relationship, especially the so called "unfair practices". The mind-set of the European Commission which judges the unfairness of a practice, according to its impact on consumer, investment and competition is stressed. When comparing market shares and profit abilities, it is obvious that supplier sector is not disadvantaged in relation to retailing, however, there are cases of small and medium enterprises over which retailers can impose their bargaining power. Retroactive changes and excessive risk transfer on a business partner are then indicated as unfair, which is confirmed by microeconomic analysis. The second part maps means of regulation, through hard and soft law in the EU and its member states with focus on the Czech Republic, where the Act No. 395/2009 Coll., on Significant Market Power in the Sale of Agricultural and Food Products and Abuse thereof is applied. It is found that regulation within the EU is heterogeneous and the results of different regulatory mechanism in different countries differ. The third part talks about self-regulatory possibilities constituted by corporate social responsibility. The main solution of retailer-supplier relationships is represented by stakeholder dialogue, in which contractual parties look for the basis of their antagonistic positions (which are hidden in their interests and needs), and try to identify mutual needs and to create shared value. This approach increases the created value, which is advantageous for both partners, instead of redistributing the value to the benefit of the stronger partner. The fourth part presents the results of a survey conducted among retailers, retailer suppliers and farmers, their opinions about the Act on Significant Market Power, about changes caused by this Act and about particular unfair practices. It was realised that the Act does not help the suppliers very much, in that the bargaining position was improved only with a tiny part of the respondents, and the Act even did not fulfil the role of small and medium sized enterprises protection. The everyday practice of retailer-supplier relationships remains (after changing few legal formulations in the contracts) almost the same as it was before the Act came into force. The only considerable change is shortening the payment period to 30 days; however, there are suppliers that are not content about this provision. The farmers do not feel any consequences of the Act; retailers regard it as business barrier and excessive regulation. Thus, this part confirms the hypothesis. The final part of the thesis proposes a solution to this issue by engaging many stakeholders: the business partners (self-regulation), the State (regulation through general universal act), consumers, non-governmental organisations and media (generating demand for responsible behaviour of firms).
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Role of corporate culture in multinational companies
Koldinský, Martin ; Müllerová, Františka (advisor) ; Rybka, Čestmír (referee)
I focus on the role of corporate culture and its impact on functioning of multinational companies in my diploma thesis. The first part is focused on theoretical definition of corporate culture, cultural dimensions and other terms related to the topic. Besides the classical theory, alternative approaches and theories connected with psychology and behavioral economics showing possible negative impacts of implemented corporate culture are described in the first part. Corporate culture of two companies, namely CSOB and a "Big4" representative, is described in the second part. The third part is purely practical and proves importance of corporate culture for job seekers.
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The issue of regulation of transnational corporations
Ulrychová, Petra ; Melcher, Ota (advisor) ; Čajka, Radek (referee)
The bachelor thesis deals with the regulation of transnational corporations. The aim is to assess the challenges of multinational companies, their regulation and possible interactions with national states. The theoretical part of the thesis is focused on general characteristics of multinational companies and one of the ways of their regulation, corporate social responsibility (CSR). In the practical part of the thesis is described on a concrete example of the activity of the oil company Royal Dutch Shell in Nigeria of how transnational corporations influence national states. If they strengthen the state and bring him benefits, or are the instigator of destabilizing the economy and other issues.
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CSR at Robert Bosch GmbH
JAKEŠOVÁ, Jana
The concept of Corporate Social Responsibility (CSR) is the main theme of this diploma thesis. In the theoretical part of the diploma thesis the concept of CSR is presented together with its role in the corporate governance and the need for cooperation between different firm units to meet the pre-defined business goals. The practical part is dedicated to the analysis of the current state of fulfillment of the requirements of CSR in the social, environmental and economic field in the company Robert Bosch GmbH.
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The implementation of the concept of social responsibility in selected company
Vejvodová, Veronika ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
The subjekt of this dissertation is The implementation of the concept of social responsibility in selected company. Ponnath ŘEZNIČTÍ MISTŘI s. r. o. based in Sušice, is the company, for which is the concept designed. It is daugther company of Ponnath DIE MEISTER- METZGER Kemnath company. The purpose of this thesis is determination of CSR goals and creation of CSR action plan. These activities can be inspiration for implementation of the concept of CSR in company. The result of thesis is listing of proposals of which can company choose, if it decided to by a social responsible company.
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CSR Analysis in a Specific Company
Orlovská, Jana ; Zamazalová, Marcela (advisor) ; Lukáčová, Miroslava (referee)
Today, globalization, new technologies and modernization bring a lot of negative influences on our environment and society we live in, compared to the positive effects they create. And that is the reason why so many companies are embarking on socially beneficial goals, rather than profit. The aim of the diploma thesis is to explore and evaluate a concept of corporate social responsibility at Rossmann. In the theoretical part of the thesis I familiarize the reader with corporate social responsibility, dealing with the main characteristics of the concept and actual situation in the Czech republic. The second chapter deals with the characteristics of Rossmann and its activities in the CSR field. The practical part consists of two parts. The first one focuses on internal and external analysis of the company`s environment with regards to CSR. The second practical part is concerned with the empirical research, that was realized by the questionnaire investigation. Following the gained knowledge I will answer the fundamental question: How is the corporate social responsibility part of the company strategy? I will propose measures that will lead to increasing awareness of CSR and the advantages that using CSR brings to the company more effectively.
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Corporate Social Responsibility of Trading Companies
JEŽKOVÁ, Zdeňka
The aim of my thesis was to describe current approaches and measures of business enterprises in the realm of corporate social responsibility and to conduct a survey of the impact which these measures have on shopping behavior. The theoretical part is focused on the definition of social responsibility and its integration into a company. The fact, that social responsibility is important for a company, is underlined by benefits, which I mention in the theoretical part as well. I also present examples of actions and activities that a company should create in the environmental, social or economic sphere. I tried to incorporate this theoretical knowledge into a questionnaire, which was included in the practical part of my thesis. I determined questions for respondents in order to learn, whether they have any notion of social responsibility at all, what they imagine under the term and whether they think that companies should behave according to it. Among other things, respondents had the opportunity to describe in their own words the actions (activities), which they think a company should do in order to behave socially responsibly. Then they were supposed to write an example of a company that deals with this concept. After collecting data using questionnaires I analyzed each question separately first and then described the individual results arising from them. In the next part I defined dependencies of some questions and described the relations between them. For the assessment of individual dependencies I used contingency tables and a compliance test, or Pearson´s chi-square test, in two cases, which I investigated the significance of statistical dependence with. In conclusion, I proposed measures that could contribute to explain the concept of social responsibility to the public.
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