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Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities
Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee)
This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part.
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Cybernetics and information literacy
Procházková, Petra ; Mildeová, Stanislava (advisor) ; Exnarová, Anna (referee)
Diploma thesis focuses on cybernetics and information literacy with emphasis on the human element in these topics. The first part describes cybernetics with its two basic terms, which are information and management, as a theoretical resource for subsequent detection of information, resp. internet literacy among students of high scholls and universities. The practical part includes creation of questionnaire, articulation of hypotheses for factual and perceived level of information literacy and subsequent interpretation results of the questionnaire. Addressing the respondents was held by deputy director of one prague high school, through social networks and also by direct addressing. This part reports the information about the level of information literacy with sense of constraints that results contains. Explanatory power of the results of the questionnaire survey is mentioned in the conclusion of this thesis.
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Lecture as a Method of Teaching in Tertiary Education
Spáčilová, Ivona ; Šikýř, Martin (advisor) ; Němec, Otakar (referee)
Lecture is the traditional method of teaching at universities. The aim of this work is to define critical success factors of lectures as a teaching method in terms of the University of Economics in Prague and to suggest measures to make them more effective. The theoretical part is based on the literature and defines the philosophy, history and present of education, the current state of education in higher education and the concept of lectures and other teaching methods at universities. The practical part explores the conditions of lectures at the University of Economics in Prague and summarizes the results of a survey conducted among selected students and interviews with academics of the Faculty of Business Administration.
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The analysis of further development of study information system of University of Economics in Prague
Mynařík, Lukáš ; Benáčanová, Helena (advisor) ; Říha, Jan (referee)
The master thesis focuses on the study information systems used in Czech universities. The biggest part concerns the development of information system used in the University of Economics Prague. The goal of this thesis is to propose a way of a new development of this system, based on the analysis of other systems and to support it with the opinions of a representative sample of University of Economics students. The thesis itself is divided into 3 main parts. The first part shows the 4 most used study systems. Each system is analyzed from different viewpoints and its specifics are stressed. The analysis are made from interviews of the system developers and also web presentations of each subject. Each application solutions are compared with each other. The second part is devoted to the development of the information system of the University of Economics Prague. The author of this thesis expresses his opinion of the information system and proposes a recommendation concerning new functions and possibilities. The proposals are based on the experiences of other students of study information systems, or of the developer himself. All proposals are now in the third part introduced through the questionnaire to students of all other faculties of University of Economics Prague, where they themselves can express their opinions to proposed innovations or to the system in general. The results of the questionnaire are interpreted both in words and graphically.
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Development of tuition fees in higher education in EU countries
KOUDELKOVÁ, Marcela
This thesis "Development of tuition fees in higher education in EU countries" deals with the development of tuition fees as a means of higher education funding in EU countries. First part deals with the development of European higher education policy. Then the development and form of tuition fees in EU countries is described. The development of tuition fees in these three countries is analysed ? in Germany and Austria and also United Kingdom, because the tuition fees here is the highest within all EU countries. The conclusion of this thesis is focused on the issue of introducing tuition fees in the Czech Republic in the context of EU countries and on presenting the arguments of both the advocates and the opponents of its possible introducing.
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Paramedic in a view of high school student
FALTUSOVÁ, Magdaléna
The bachelor?s thesis has a name: paramedic in a view of a high school student. I chose this topic because of my interest of this problematic. This work is divided into theoretical and practical parts. The theoretical part, there is described a definition and personality of paramedic in details, his competence, field's development, study opportunities and then even the study of Paramedic itself. The chapter ?study? is further divided into theoretical instruction, where subjects, which students must complete, are described in more details and practical training, where are mentioned school professional practice and individual practice that learners also attend. In the practical part is mention of the courses that students take. The following chapter discusses the opportunities for graduates in the field of Paramedic. Graduates can work in the emergency medical services on the position of the operator/dispatcher, the ambulance crews or in a hospital in area of acute beds. In the chapter entitled - Paramedic in the work process - are included subsections - admission to employment, starting practice of a graduate, job description and a salary. There is also analyzed student, high school, college and motivation to study. I also mention the Fair of universities and information that can be given there to students. And the final section of the theoretical part concerns the overall awareness of high school students about the paramedic. The second part is the practical part. For the practical part of this thesis it was used the quantitative method of research, which was done by a questionnaire survey. The questionnaire was anonymous and was designed for students of ending years of medical school and one grammar school selected from Ceske Budejovice. Research questions focused on students' knowledge of paramedic, his studies and job descriptions. 130 questionnaires were distributed in total, their return was 82%. For the final processing were used 106 questionnaires (100%). 55 questionnaires were from medical school and 51 questionnaires were from the grammar school. The results are summarized in a graphical form where the knowledge of the paramedic, medical and non-healthcare fields was compared. Aim of the study was to map a view and perceptions of potential students of Paramedic study and the paramedic work itself. A hypothesis was: the students of secondary medical schools have a better idea of studying and working as a paramedic, than students of other schools. In the questionnaire there were questions such as: Do you think that during the study of Paramedic is obligatory practice during the summer holidays,? Does also must ZZ operate nursing activities nurses?, What is the job description of ZZ besides direct work with patients?, Do you think that the work of ZZ presented in various films and series corresponds to reality?, Who do you think can be in a outbound crew of emergency medical services? The hypothesis can be confirmed by the results in terms of percentage. However, we can say that the correctness of the resulting responses of medical disciplines were truer only about the minor percentage. It can be concluded that the overall awareness of students about studying and working as paramedic is still small and could be definitely higher. I therefore believe that this bachelor thesis can be an interesting source of information for students interested in the field of study Paramedic, as well as high school teachers who are established as the consultant in area of further education. Furthermore, this work could help as an impetus to high schools which offer the field Paramedic ? to help them to presented it better, especially on the websites, witch (according to my reserch) students use most. Based on research, which is part of this work was prepared more detailed information leaflet for valid awareness. This is intended primarily for people inferested in learning field Paramedic.
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Critaria for university studies selection used by students at secondary schools in České Budejovice
HYPŠOVÁ, Petra
The bachelor's thesis is focused on the issues of the choice of university by students who left the secondary school in České Budějovice (Budweiser).The aim is to analyze the factors affecting the decision of the choice of following study at universities. The emphasis is placed on finding a head motive for the study at universities. In the theoretical part, the specialized literature, which views a pupil of high school as an individual person in the developmental stage - adolescence - is checked up. Then this part devotes to other alternatives of study after the student's leaving the high school. The last section of the thesis presents the results of the research, which have been already carried out. In the practical part, the author deals with the observed results of the surveyin relation to the defined research assumptions and hypotheses. The work also contains a proposal part, which tries to outline the possibilities for improvement of the situation, especially in the area associated with the submitting university applications.
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The college student from the point of view of his or her personal development
RZESZUTKOVÁ, Eva
Diploma thesis named: "The college student from the point of view of his or her personal development" is dealing with the personality of a college student, his or her motivation to studies, value orientation and internal and external factors which can have its influence during the studies. One part of my work is dedicated to legislation which concerns college students, the law 111/1998 about colleges and some conceptual documents of MŠMT. In the empiric part of my thesis is presented quantitative research which with help of a questionnaire was investigating motivation, value orientation and subjective point of view of chosen students on their personal development.
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Attitudes of Students towards Lecturers of the South Bohemia University.
LINHARTOVÁ, Martina
This diploma thesis provides information how students of chosen faculties of the University of South Bohemia evaluate their teachers, what attitudes they have developed to them, what is particularly important for them and which requirements they impose on the teachers. The theoretical part deals with attitudes, teaching, personalities of a teacher and a student, a current tertiary education in the Czech Republic and mutual relations of students and educators. The empirical part presents a quantitative research that I realized through a semantic differential. Here I describe characteristics of the population and the research sample. Furthermore, I bring results of obtained data and information about students´ attitudes to their teachers. The data collection took place in March 2012 in a form of questionnaires. The research was conducted at the University of South Bohemia, Pedagogical, Health Social and Theological Faculties. Fields of study of similar focus were chosen within each of given faculties. In total 240 questionnaires were distributed. The return was 75%, thus altogether 180 questionnaires. Three hypotheses were defined for the research. The first hypothesis assumed that the preferred field of study positively influenced students´ attitudes to their teachers and the conducted research confirmed this hypothesis. The second hypothesis stated the students studying a prestigious field of study evaluated their teachers more positively than students studying a not prestigious field of study. This hypothesis was not confirmed. The third hypothesis was that women-students were less critical in the evaluation of teachers than men-students. The carried out research did not confirm nor this hypothesis. The thesis can be used to compare attitudes of women-students and men-students from individual faculties of the University of South Bohemia and for publishing activities.
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