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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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A case study of management critical resources in a service organisation assisting single mothers during the Covid-19
Voleman, Tereza ; Šťovíčková Jantulová, Magdaléna (advisor) ; Čada, Karel (referee)
This thesis examines the critical resource management of a service organization that assists single mothers during the Covid-19 pandemic. It describes the relevant critical resources for achieving the organization's objectives, including their acquisition and management of dependence on them. The thesis is guided by the resource dependency theory. In the context of the pandemic crisis, I have complemented the theoretical framework with institutional theory. This thesis uses a holistic case study design with a single case of the management of a service organization, the Single Mothers Club. Qualitative methods were used for data collection, including semi-structured interview and thematic analysis of publicly available documents and the informations of digital resources. The resulting findings arising from the data triangulation are interpreted in the empirical section into thematic chapters that relate to the set research objectives and research questions. Keywords: Covid-19, management, resource dependency theory, civil society organizations, external environment, resources.
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Strategický plán společnosti provádějící elektroprojekční a montážní činnost
Hrabalík, Michal
This diploma thesis addresses the issue of determining the strategy of a company operating in a complex electrical engineering market. The aim was to develop a concrete form of possible strategies based on a thorough analysis of both the in-ternal and external environment of the company. The means that served this pur-pose are, for example, Porter's model of 5 competitive forces, PEST analysis, or the SPACE method. The achieved results are very specific recommendations and a proposal for further action of the company within the framework of increasing its competitiveness and increasing its market share. These recommendations will lead to an increase in margins over a 5-year horizon and also to a significant in-crease in sales in the longer term.
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Návrh strategie pro Familypark Valachy
Nohavicová, Lenka
The bachelor thesis is focused on creating appropriate strategies for children's entertainment center Familypark Valachy. The external environment was analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment was assessed through Happy atom "7 S" by McKinsey company. Based on the obtained information were identified opportunities and threats and also strengths and weaknesses. For the proposal of strategies was used Ansoff matrix Product-Market. The result of my bachelor thesis is the choice of the most appropriate strategy with regard to the economic aspect.
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Marketingová strategie středního vinařství
Motyčková, Marie
Education is perceived as a long-term, lifelong issue. The thesis entitled "Care in the area of education in of state- and public sector and its comparison with the private sector" deals with further education of the working in the three aforementioned sectors and with the comparison of conditions of pursuiting further education. The thesis unveils the problematics connected with further education and provides an insight into financing of the aforementioned sectors.
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The analysis of environment of two companies in selected sector
BENDA, Petr
The aim of the bachelor thesis is to assess the current situation of two companies operating in the field of waste management, compare them and offer optimal strategies for the development of both of them. That is attained through analyses of the internal and external environment. Knowledge gained from professional literature is utilized for describing these analyses of strategy management used in the work. The information for research is provided from interviews with managers and is necessary for Porter's model of five forces, STEP, SWOT and financial analysis that are applied. Results describing the current state of companies are evaluated, which leads to recommending measures and solutions for improving the run of them.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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