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Interpretation of fairy tales Alice in Wonderland
KADLECOVÁ, Milena
The bachelor's thesis is focused on the explanation of the concept of art therapy, on the topic of personal identity and its development. The thesis also focuses on the function of fantasy and its application in dreams and imagination. In the theoretical part there is a chapter about symbols and archetypes including their explanation and possibilities for using in relation to the theme of the fairy tale Alice in Wonderland. There is also a comparison of the book version and filmed version of the story. The thesis contains a detailed analysis of the pictures including interview with three participants of the research on the topic of Alice in Wonderland, also the analysis of the pictures, that were artistically worked by members of three different age groups. The aim to find out what personal themes are opened up to clients, what is the usage of the active imagination and what symbols are used in the artistic works, that all based on the fairy tale Alice in Wonderland.
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Citrus in still life (theoretical-practical thesis)
DRÁBKOVÁ, Veronika
Citrus in still life This bachelor´s thesis deals with the images of citruses in a still-life. The theoretical part of the thesis is focused on the treatise of the still-life phenomenon and the analyzing the symbolic importance of citruses at different time period. Also studies and compares interpretations of fruit still-life paintings of selected authors. This thesis presents painters like Girolamo dai Libri, Caravaggio, Willem Kalf, Pieter Claesz, Gustav Courbet, Paul Cézanne, Paul Gauguin, Vincent van Gogh and more. There are introduced contemporary creations of domestic painters such as Jan Mikulka or Hynek Martinec. The practical part mainly includes the preparatory sketches, paintings and two final large-format paintings.
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Corporate Culture in the Chosen Company
SVOBODOVÁ, Michaela
The aim of the thesis, which is named Corporate Culture in the Chosen Company, is to characterize a corporate culture with the help of specification of its crucial cultural dimensions and the consequent proposals of a suitable action to improve the corporate culture. Thesis is divided into theoretical and practical part. The theoretical part explains terms corporate culture, typology of corporate culture, cultural dimension, knowledge economy etc. In the practical part there are surveys via questionnaires VSM 1994 & 2013, non-standardized interview and personal observation. In the conclusion, there are suggestions to improve corporate culture.
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The use of symbols (markings) on food packaging to facilitate communication with the consumer in relation to his nutritional preferences
ADAMOVÁ, Jitka
The aim of this thesis was to map the prevalence of specific symbols on food packaging related to nutritional preferences of consumers through a comparison of data obtained in selected stores in two countries - Germany and the Czech Republic. An acquaintance with the function of symbols in the market environment, definition of food categories with specific properties and trends in food labeling provides a theoretical foundation for the thesis elaboration. Subsequently, the frequency of the presence of symbols, their structure and forms in selected samples are evaluated. The results also indicate a greater prevalence of symbols on food packaging in Germany than in the Czech Republic. The assessment includes a justification for this finding. Finally, imperfections of the EU legislation related to the use of certain food labels are mentioned.
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Antisemitic memes on 4chan.org
Feistinger, Aleš ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized.
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Demotikons
Ponomarevová, Denisa ; Sýkorová,, Lenka (referee) ; Mikyta, Svätopluk (advisor)
The bachelor thesis entitled Demotikons is a guide to the hypothetical and personal symbolism of digital space and internet communication. I refer to the well-known system of emoticons (emoji), reaction buttons, and simplified forms or signs found on web browsers, social networks, and the digital interfaces of our electronic devices. I deconstruct their meaning with my own attributes and place them in new forms and relationships. The drawings make micro-references to established "visual codes" in digital space, from email address signs to graphic icons and visual indicators in user interfaces. The output of this project becomes an installation comprising a series of drawings and objects that convey personal interpretations of the intersection of the digital (online) world with the physical (offline) world.
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Czech, Russian and British Vocabulary Regarding Holidays and Traditions in Comparison
Vosecká, Eliška ; Rozboudová, Lenka (advisor) ; Konečný, Jakub (referee)
The aim of this thesis is to compare and contrast the most signifiant Christian Festivals celebrated in the Czech Republic, the Russian Federation and in the United Kingdom of Great Britain and Northern Ireland. The theoretical part of the thesis analyses the customs, traditions and practices involved in the celebrations of Easter and Christmas in the three areas concerned. The thesis explains the importance of the religious content involved and compares and contrasts the similarities and differences in the ways the festivals are celebrated in the three areas. Special emphasis is given to the vocabulary used and how this vocabulary can be used to support the teaching of the English and Russian language.
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Emigration motif in Pnin and other novels by Vladimír Nabokov
Dubiaga, Daria ; Ženíšek, Jakub (advisor) ; Grmela, Josef (referee)
This bachelor's thesis explores the theme of emigration in Vladimir Nabokov's fiction, primarily through the analysis of one of his English-written novels Pnin. Many works by Nabokov display autobiographical features, which is why a large part of this work provides Nabokov's biography with an emphasis on its possible influence on his career. In the theoretical part of the thesis the biography of Vladimir Nabokov and the typical features of his work are introduced with a preceding short overview of the term emigration and the characterization of the first Russian wave of emigration. The practical part of the thesis provides a deeper analysis of the novel Pnin through the prism of emigration motif and its sub-themes which are realized in Nabokov's work. The last part of the thesis is a brief conclusion about how Nabokov created an image of the Russian emigrant.
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Formation of new identity and symbols of the Czech society in 1989-1993 (Analysis in terms of the concept of civil religion)
Novotný, Josef ; Halík, Tomáš (advisor) ; Lupták Burzová, Petra (referee)
The thesis tries to prove applicability of the concept "civil religion" to the Czech society. After presentation of the concept of civil religion originating from R. Bellah, civil society and legitimization (grounded in the ideas of J. Přibáň) the addresses of president V. Havel and the articles from the selected newspapers of that period are analysed. In 1989-1993 as the transformative and crisis period one can observe the debate about the necessity of creating a civil society, finding a way of legitimizing the new condition and creating a new collective identity. Focusing on the individual and the citizenship following from the analysed articles constitutes the societal fundaments; and in these fundaments, thanks to "civil religion", there are recognized the transcendent component and the universality that both convey unifying potential and can be presented in a particular form through myths.
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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