|
|
Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011
Omcirk, Vilém ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011. Goals: Presentation and interpretation of results of marketing research in the years 2009 - 2011, test hypotheses, recommendations for event organizators according to obtained results. Method: Quantitative research in the years 2009 - 2011, written questioning, analysis of costumer satisfaction. Results: Particular discoveries are presented in practical part of the work, verify predetermined hypotheses, they are important source of information for event organizators and reflect the evolution of participants' satisfaction in the years 2009 - 2011. Key words: marketing, marketing mix, marketing research, customer satisfaction, sports management, sports marketing.
|
|
|
Communication Mix of the Company in Sports Area
Vojáček, Filip ; Čechová, Kristýna (referee) ; Milichovský, František (advisor)
The main objective of this thesis is the analysis and evaluation of current communication mix of the company in business area and following suggestions for its improvement. The theoretical part describes the theoretical background associated with that issues. The second part focuses on the characteristics of the company, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
|
|
| |
|
|
"Strategic Management of Floorball Club ACEMA Sparta Praha"
Svatoš, Ondřej ; Heřman, Jan (advisor) ; Zeman, Karel (referee)
The thesis deals with the issues of the sports management. Author analyzes the differences amongst Czech legal entities suitable for sports clubs and summarizes advantages and disadvantages of those entities. The main goal of the thesis is to introduce sports managament which is shown in the example of the floorball club. Besides, author would like to present specifics of managing sports clubs as a non-profit organizations.
|
|
|
Sports Management in the club HC Lev Praha
Grebennikov, Dmitry ; Novotný, Jiří (advisor) ; Eysseltová, Sylvie (referee)
This thesis deals with the management activities of the hockey club HC Lev Praha, which operates in a multinational league KHL. The aim of this thesis is to identify the causes of poor management performance, clarify and determine the consequences of assumptions (hypotheses) for future developments in the club. Finding the necessary information ensures environmental observation and communication with the personnel responsible aforementioned club. Additional facts and data will be detected directly from the suppliers of products and services. The benefit of the thesis will uncover so far unknown areas internationally, which by means of analysis and description will find out the current situation and help outline possible direction of development. A bonus of this thesis is the publication of the costs that workers had to face before the start of the first season of the Prague club.
|
|
| |
|
| |
|
|
Management joint-stock company in the form of sports club
Zíka, Michal ; Dvořák, Jiří (advisor) ; Král, Pavel (referee)
Bachelor thesis closer look at the management of joint-stock company in a non-specific form of business. The aim was to present the essence of successful entrepreneurship hockey club, acting at the highest level in the long term. Theoretical foundations of a survey of management and managerial procedures. Second, the theoretical part is aimed at analyzing the management of selected club. Final summary contains the findings and proposals selected issues from the perspective of the student Faculty of Management.
|
guest ::
