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Consumer behavior in relation to their lifestyle.
SNÁŠEL, David
In this bachelor thesis I deal with a purchase behaviour of those consumers who shop in stores with healthy grocery and supposedly have a healthy lifestyle. The main purpose was to define a typical consumer for a healthy grocery store and to create marketing recommendation for a company Natural. In the first part of this thesis is the concept of purchase behaviour defined, as well as its different kinds and its causation. Thesis focuses on decision process of consumers and what is the process affected by. In theoretical part I concentrate on the issue of healthy eating and on healthy/bio grocery. In practical part entrepreneurial background of the company Natural is described and consequently a questionnaire survey is evaluated. The questionnaire survey was created in collaboration with owners of the company. In conclusion of this thesis the consumer is defined on the basis of the questionnaire survey and the marketing recommendation for the company Natural is given.
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Healthy eating in the kindergarten and related problems
VONDRÁKOVÁ, Lucie
I In the theoretical part I deal with the term "consumer basket" in kindergartens, healthy eating of children and its influence on the development of the children. In the practical part I will make interviews with teachers from three kindergartens. The interviews will be focused on the popularity and unpopularity of the served meals and their following consumption by the children and the motivation of the teachers to serve up less popular meals. I will use the obtained information for methodological recommendations creation.
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Knowledge and attitudes of adolescents towards healthy eating
Fajmonová, Simona ; Kytnarová, Jitka (advisor) ; Daňková, Martina (referee)
The theoretical part of the diploma thesis deals with specific nutritional needs and the concept of healthy nutrition during period of adolescence. Knowledge and attitudes are constantly evolving in period of adolescence and can also be negatively affected in many ways (most often through media), so emphasis is placed on the risks of excessive or inadequate intake of energy and nutrients. A special chapter deals with eating disorders. The paper analyses individual categories of the food pyramid in detail, focusing on needs and pitfalls related to adolescents. The practical part of the diploma thesis focuses on mapping of the knowledge and attitudes of adolescents towards healthy nutrition. Main aims of this work were to compare the knowledge of adolescents about healthy nutrition, depending on the currently studied school and age (in this work was compared the younger group aged 13−15 with the older group aged 17− 19). Another aim of the work was to investigate the relationship between the attitude towards healthy nutrition and the sex and also the difference in attitudes between the two adolescent age categories. The used methodology was a questionnaire survey. From mid-February to the end of March 2017, data was collected at schools in the Central Bohemia Region, specifically in the town of...
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Business Plan
Gotschyová, Julie ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The main objective of this thesis is to determine the essential aspects of business formation, on the basis of which the real feasibility of the business plan is then evalu-ated. The backgroud research concentrates on the structure of the business plan's requi-rements. It deals in detail with the analysis necessary to determine the correct business strategy of the company. It contains the external environment analysis as well as the internal financial analysis. The subsequent section shows how the obtained information is applied to the particular business plan. The data needed to perform the analysis was obtained from statistical outputs, laws and regulations of the Czech Republic, from in-terviews with local residents, and also from my own personal calulations. The results were used for designing the company strategy and for the business plan feasibili-ty evaluation.
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The business plan for SnackBag company and its expansion into the foreign markets
Ježová, Jana ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.
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Business plan SME
Beránková, Alena ; Svobodová, Ivana (advisor) ; Habrmanová, Blanka (referee)
The aim of this thesis is to create a business plan for a start-up enterprise acting in the hospitality industry with an emphasis on a healthy lifestyle. The thesis consists of two main parts, theoretical and practical. The theoretical part, based on the literature, provides the reader with methodological procedures, which are applied in the plan. At First there are described the basic concepts of business and general recommendations in connection with this issue, next parts are the structure of the business plan. The practical part is the real business plan. Equally important part of the work is the conclusion which summarizes the findings identified in the practical part, about the benefits and feasibility of the project.
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Business Plan – healthy fast food
Dědková, Lenka ; Špička, Jindřich (advisor) ; Machek, Ondřej (referee)
This Master's Thesis deals with the processing of business plan in the public sector of catering and hospitality. More precisely, it is a fast food offering healthy nutrition products. The business idea was based on the trends of today, which are increasing orientation of consumers to buy food with a verifiable origin and orientation to a healthy lifestyle. The thesis is divided into four parts. The first part of an introduction explains the motivation for election of the Thesis topic. The second part summarizes the theoretical knowledge based on academic literature on how to create a business plan, how to choose the legal form of business and legislative requirements in this sector. The third part is a practical part, which describes the actual business plan. There are given partial analysis of the market, as the analysis of competitors, suppliers and customers. It also shows the financial plan that additionally analyzes the numbers of business plan. In the last part of the thesis named the conclusion is evaluated the entire business plan and its feasibility and there is indicated possible use in the future.
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Attitudes and habits towards eating in secondary school pupils and high school students in the Česká Třebová neighbourhood
VOSTŘÁK, Vít
The main aim of the present bachelor's thesis is to identify attitudes and habits towards eating in secondary school pupils and high school students in Česká Třebová neighbourhoods. The first part is a review of theory and it is dedicated to the definition of pubescents and adolescents, their eating attitudes and habits, healthy eating, common eating disorders and obesity. Another fundamental chapter is the one concerned with diets and with the prevalence of dieting in children. High attention is paid to the gluten-free diet and weight reducing diets. A questionnaire survey has been used to monitor the situation in the neighbourhood of Česká Třebová. The questionnaire contains inquiries related to regularity in eating, fluid intake, healthy eating, diets, home cooking, eating at school canteens and at fast food restaurants as well. The results of each question have been evaluated chronologically. A general review of eating attitudes and habits as well as their comparison according to the educational stage and sex of the participants have been provided.
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Which factors influnced the students' eating habits the most?
DOLEŽALOVÁ, Markéta
Aim of this work is to clarify the fact that most influenced the eating habits of students and compare the habits of high school students and apprentices fields of secondary education with a vocational certificate . The theoretical part will deal with a sense of good nutrition , especially during the development period of adolescence. This will be preceded by a historical and contemporary look at eating habits. Will also be paid to nutrition , particularly nutrition. To conclude this section highlights the problems associated with poor food intake. The practical part will attempt to capture specific influences on adolescent eating . Using this method, the questionnaire addresses the grammar school students and apprentices secondary education with a vocational certificate . The results will be summarized , analyzed and interpreted. In conclusion, recommendations will be formulated in relation to students , their parents and school.
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Business plan for healthy eating
Bukovská, Romana ; Svobodová, Ivana (advisor) ; Barton, Monika (referee)
The aim of this work is to create a business plan for fast and healthy eating. The business plan will compete with restaurants that offer a bold and difficult to digest food. It will also offer customers additional products and services within a healthy lifestyle, such as cooking classes and food sales. Based on market analysis, competitive mapping and understanding the needs of potential customers is created by manufacturing, marketing and financial plan. The work also focuses on thorough SWOT analysis, through which can be defined strengths and weaknesses and threats and opportunities that may come from the external environment.
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