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Marketing strategy of selected company
Brabcová, Adéla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the marketing strategy of the football club FC Baník Ostrava. The aim of the thesis is to analyse the marketing strategy of the company and afterwards suggest possible improvements. The theoretical part focuses on marketing, marketing strategies, new trends in marketing, marketing in sport and on situation analysis. The practical part contains introduction and characteristics of the company, its marketing mix and situation analysis of the club. For better identifying of the awareness of the club supporters about marketing activities were used questionnaire and its evaluation. In conclusion there are some suggestions for the improvement of marketing strategy.
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Financial analysis of FC Hradec Králové, a. s.
Furda, Ondřej ; Marek, Petr (advisor) ; Novák, Michal (referee)
The aim of this thesis is to carry out a financial analysis of the company FC Hradec Králové, a. s., for the years of 2011 - 2016. The thesis is divided into two parts. The first part represents methodological part, which introduces financial methods and indicators used in the second part. In the second part, the practical one, there is an analysis of balance sheet and income statement, and selected financial indicators and comparison with other football´s clubs are interpreted. Before choice of competitive companies there has been analyse of financial reporting by clubs from first and second football league. Conclusion contain final summary and recommendations for best financial situation.
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Marketing strategy of football club SK Slavia Prague
Ježek, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Bachelor's thesis is concerned with the current marketing strategy of football club SK Slavia Prague. Its main aim is to evaluate the strategy. The thesis is divided into four chapters. The first chapter is theoretical with an introduction to marketing communication and sport marketing. The second chapter is focused on football club SK Slavia Prague. There is a description of its current situation with a focus on its current marketing strategy. In the third chapter the results of conducted marketing research, which measures the awareness of marketing activities of SK Slavia Prague, can be found. In the last chapter of this bachelor's thesis is stated interpretation of results of the marketing research and subsequently evaluation of current marketing strategy of football club SK Slavia Prague.
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Management and leadership of the selected football clubs and specific features of their functioning
Podzimek, David ; Chylíková, Hana (advisor) ; Freisler, Tomáš (referee)
The recent departure of Czech football clubs participating in the top two competitions for the newly created League of Football Association (LFA) has given rise to a number of questions. This step is generally considered to be a significant step towards emphasising the differences between the professional and amateur areas of football in our country. The goal of this dissertation was to demonstrate the differences and the similar features in the management and leadership of this type of sports organisation on the basis of practical research undertaken in two selected clubs. FC Jablonec nad Nisou from the first division served as an example of the professional sphere, while FC Loko Vltavín was selected as a representative of the amateur game. The findings were then used to compare these two kinds of clubs in relation to various aspects of their complex functioning. General principles and specific features have been drawn from this for both qualitative levels. The results have particularly demonstrated the significant influence of club economics and the competitive environment, which mutually influence and to a certain degree determine the level of all other areas which the people from the club management are involved in.
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Youth Training in Dukla Praha Football Club
ŠVEC, Martin
The main research objective of this thesis is to determine how the intentions of educational activities carried out by the football club correspond with observable reality. The theoretical section of the thesis deals with the educational environment in the context of a football club. Further analysis of the club documents and interviews with coaches to determine their educational aims. The empirical part of the research presents the results of observation as well as a comparison of these results with educational aims proclaimed by the club. We have found that the aims fully correspond with observed reality. The club prefers personal development of players and their enjoyment of the game to match results. The educational strategy in Dukla Praha draws on the assumption that education of a strong personality is crucial for education of an excellent athlete.
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Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions
Olšák, Martin ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club
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Marketing Plan of FK Mladá Boleslav for Season 2015/2016
Matoušková, Veronika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of FK Mladá Boleslav for Season 2015/2016 Objectives: The main objective of the thesis is to analyze the current marketing plan of FK Mladá Boleslav - detect shortcomings, and then propose an enhanced version. Methods: Two structured interviews were led to obtain the needed information, the first one with head of marketing department Michal Hrdlička, and the second one with FK Mladá Boleslav fan Vojtěch Tichý. Another method used was the document analysis applied to 2015/2016 marketing plan and annual report. Results: While analyzing, it was found that some relevant parts of the marketing plan were missing. Its enhancement proposal, which mainly includes the efficiency improvement of some promotional strategies, is created so in order to correspond with the current situation, and to be feasible. Key words: Sports marketing, football club, marketing plan of services, marketing mix.
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Marketing mix of FC Baník Ostrava and proposals for its improvement
Bartošek, Daniel ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofessional club communication and disrespectful attitude towards the club fans who are their customers. Improvement proposals were made to enhance the current marketing mix of the club. Keywords: football club, marketing, marketing research, fans satisfaction, sports marketing.
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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Identity of the football club FK Dukla Jižní Město Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine how it can be improved Methods: Qualitative research with unstructured interview with representatives of leaders, players and parents, analysis of competition. Results: There is large improvement in the identity of the football club FK Dukla Jižní Město in the last years, but there are still some segments, which can be more improved Keywords: dukla, football club, identity, unification, union, identification
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Financial Analysis of the FKTeplice, a.s.
Valúch, Viliam ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
Title: Financial analysis of FK Teplice Objectives: The main objective of this work is to evaluate the current financial situation of FK Teplice on the basis of theoretical findings, proper calculations and prognoses and propose potential measures to improve the current state of affairs and simultaneously predict the potential progress of selected indicators in the future. Methods: The practical part of the work consists of the description of the current financial situation resulting from analysing publicly accessible data - balance sheets of FK Teplice. This financial analysis is further analysed with the help of the theoretical basis. The last part consists of the formation of prognoses derived from the development of selected indicators with the help of mathematical functions and prognostic methods which are part of the theoretical basis of the work. Results: The application of the financial analysis to an organisation in sports environment presents a number of different and characteristic results. In other sectors such results would be a reason for the abandonment of the said sector or a cause for radical decrease in expenses or lowering the number of employees. The financial analysis presents the club as financially stable despite showing a long- term loss. The sales prognosis shows a...
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