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Public space, its social parametres and not only visual dimensions
Krobová, Karolína ; Šmíd, Jan (advisor) ; Sedlák, Michal (referee)
KROBOVÁ, K. (2012). Public space, its social parameters and not only pictorial dimensions. Praha: Charles University, Faculty of Education, Art department, 122 pages. (Attachment: set of photography and object-totem) This thesis is corcerned with public space in its dimensions of visual, architectonic, pictorial, social and psychological. How does the space impact us and how do we influence it. This kinds of view are hold out with people in age of adolescent. I follow up with my bachelor work which was concerned with this age group in course of study in subculture graffiti and street art which I use now for examples and possible influnces on graphic design and illustration. I continue with refilling questionnaire and didactics project, partly practically maked in practice, after theory. This work is topped up with documentary of pictures in public space, object of my own and ritual in space like this. Key words: PUBLIC SPACE, COMUNICATION, CREATOR, SUBCULTURES, VIZUALITY, CONTEXT, ADVERTISMENT, GRAFFITI, STREET ART, ART, CULTURE, ART EDUCATION
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Company Communication Mix
Trávnik, Peter ; Andrea, Knapcová (referee) ; Milichovský, František (advisor)
The goal of the submitted thesis “Communication mix of company” is the analysis present communication mix of selected company and proposal of the new mix. The thesis is separated on theoretical and practical part. Theoretical part concerns importance of marketing communication, description and theoretical comparison of particular tools of communication mix. Practical part continues on theoretical part. First it is concentrated on description of company, analysis and evaluation of the present communication mix. Practical part includes research focused on consumer satisfaction. Last part contains plan of the new communication mix.
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Gender stereotypes in different social strata
RYDVALOVÁ, Veronika
In my thesis I will deal male and female gender stereotypes in Czech society. I will outline differences between our society and the society of Tchambuli tribe, between which there will be clear differences in the understanding of male and female roles. I will focus especially on the stereotypes applied to the sphere of work and workplace (so-called male and female jobs) and on the stereotypes produced by mass media, especially advertisments. Into my thesis I will indude opinions of those who will comment on the problem of gender stereotypes, through replies to questions about gender, produced by myself. I will gather the opinions and attitudes usány the interview method. The goal of this thesis is to verify whether stereotypes in the sphere of work and workplace are noticek by the respondents, whether they identify themselves with these stereotypes and whether it is possible to verify different effects of these stereotypes, considering gender as well as other socio-demographic variables, such as age, education, etc.
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