Original title: Sociální aspekty virálního marketingu
Translated title: Social Aspects of Viral Marketing
Authors: Šafránek, Michal ; Müller, Karel (advisor) ; Janeček, Petr (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Keywords: advertisment; marketing; networks; symbolic power; virtuality; marketing; reklama; symbolická moc; sítě; virtualita

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/45231

Permalink: http://www.nusl.cz/ntk/nusl-309521


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses