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Competition analysis of ski schools
Šillarová, Kristýna ; Ruda, Tomáš (advisor) ; Opelík, Daniel (referee)
Title: Competition analysis of ski schools Objectives: The main objective of the bachelor thesis is to compare the two strongest ski schools in a region in the Czech Republic, which is achieved by analysing the internal environment of the two selected ski schools. The marketing research is carried out by means of in-depth interviews with the managers of each ski school. Based on the marketing research, the ski schools are compared. The result of the work simplifies the decision-making process of users and employees and proposes recommendations to managers taking into account these results. Methods: The qualitative research method is used in this thesis. For qualitative research, the main method is in-depth interviews with ski school managers, which are combined with document analysis. Based on the information obtained, the McKinsey 7S model is constructed, which helps to identify strengths and weaknesses. These factors are evaluated using the IFE matrix. The paper concludes with a comparison of the internal environment of the companies. Results: The result of the work is an internal analysis of two ski schools in a region in the Czech Republic. From this analysis, specific strengths and weaknesses of both companies are identified, which are further evaluated and also used to compare the company's...
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Application of knowledge of positive psychology in social work
LIŠKOVÁ, Lenka
The thesis deals with the interconnection of positive psychology and social work. First, the two specialization are defined and then linked. The next part of the thesis is focused on a deeper understanding of positive psychology in terms of time, success rates and within the framework of different theories of social work. The last part of the thesis is a chapter on the application of strengths in the social work profession, where the research population consisted of six communication partners from different social work settlings.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Risk Management inside Construction Company
Pelikánová, Kateřina ; Zvolánek, Tomáš (referee) ; Nováková, Jana (advisor)
The bachelor's thesis aids to describe risk management in the construction company focusing primarily on project risks. The theoretical part deals with various types of risks, and explanation of the terms associated with the project. And further deal with analysis of risks and characteristics of the RIPRAN method. The practical part is focused on the risk situations in a particular building company. Subsequently, the building project show the actual procedures and solutions to risk management together with preventive measures.
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Engagement of employees in the international company
Černá, Andrea ; Jarošová, Eva (advisor) ; Motlová, Veronika (referee)
The aim of the diploma thesis is to create a strategy to support the engagement of members of one of the teams of a multinational company, which faces a high level of voluntary fluctuation. The recommendations are compiled in accordance with the stated theory and on the basis of a comparison of the results of two specific teams, one of which is characterized by a low employee turnover rate. On the basis of the theoretical background and the already existing questionnaire Q12 from Gallup company, a questionnaire survey is compiled. According to the results obtained, the hypothesis is verified: The members of the Spanish team have a higher engagement rate than the members of the French team. The obtained data show that the members of the French team are not satisfied with the team social climate. Then he highest proportion of nonengaged workers is identified in the category of foreign workers and among men. The thesis also deals with the interconnection of knowledge of positive psychology in working life and their connection with the engagement of employees. At the end of the thesis the recommendations for the management of the company are presented, which are the added value of this thesis. The study revealed statistically significant differences between different categories of workers that may be subject to further investigation
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Risk Management inside Construction Company
Fujaszová, Petra ; Vašíček, Petr (referee) ; Nováková, Jana (advisor)
The thesis aims to describe risk management in the construction company focusing primarily on project risks. The first half of the work deals with the theoretical description and explanation of the terms associated with the project, risk and risk management in construction companies. After the theoretical introduction follows a demonstration on the practical example, namely JAMU - musical drama laboratory, Brno realized by Unistav Construction Inc.
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Development of Business Activities of Company
Červenka, Ondřej ; Sýkorová, Martina (referee) ; Zich, Robert (advisor)
This bachelor thesis – Development of business activities of company – analysis current position of the company. It also deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. Finally there is put together SWOT matrix. The matrix results in proposals of development of business activities of company.
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