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The influence of children on buying decision making of parents
Spišiaková, Barbora ; Chylíková, Hana (advisor) ; Fridelová, Vendula (referee)
The diploma thesis deals with the influence of children on buying decision making of their parents. For this purpose, the thesis is divided into four parts, the first three parts being theoretical. The introductory chapter focuses on the personality of a person in connection with consumer behavior of adults. Adult buying and consumer behavior, as well as buying decision process, including its phases, are further included in the second chapter. The third chapter describes the family and its impact on buying decisions, specifies children as consumers and focuses on their influence on the buying decisions of parents. In the last, practical part of the thesis, was conducted a research to find out the impact of children on the buying decisions of their parents.
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Pensioners as a target group for internet food sale
HANZLÍKOVÁ, Nikola
The aim of the bachelor thesis was the evaluation of shopping behaviour of pensioners and their attitude towards buying food via the internet. On the basis of secondary data, it defines shopping behaviour and its approaches. Then the thesis describes factors which have influence on consumer during shopping. It also investigates the decision-making process of the buyer. The next step is the introduction of the term of e-commerce. Subsequently there are advantages and disadvantages of shopping on the internet, trading with food by the internet and the most significant online salesperson of food in the Czech Republic. Then the thesis is focused on the research of buying behaviour of pensioners on the internet. On the basis of marketing research by method of questionnaire survey, the primary data were processed. The data are presented by graphs and tables.
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Consumer Behaviour of Households
Netrdová, Blanka ; Bartošová, Jitka (advisor) ; Krejčová, Iva (referee)
The thesis is focused on the consumer behavior of the households in the period from 2003 to 2013. The theoretical part is divided into two parts, household consumption from the perspective of marketing, and from the perspective of economics. In the marketing section explains the concepts of consumer, household, consumer credit, consumer behavior, consumer predisposition and the buying decision process. In the section dedicated to economics concepts are explained, the budget line consumption, preferences, and surplus consumer's optimum. In the methodological part of the work describes the secondary sources from which I draw the data in the practical part. Listed here are provided for the investigated questions. The practical part includes information about the average income per person per year, the average expenditure per person per year, and also about the structure of consumption. I'm watching whether consumer behavior affect different criteria, for example, the age of the person at the head of the household, the size of the municipality in which the person lives in the household, the head of the household or education of the person at the head of the household. In conclusion is a summary of the collected data.
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The purchase behavior of consumers of retail chain COOP
Lehká, Andrea ; Boučková, Jana (advisor) ; Procházková, Markéta (referee)
This thesis deals with the purchase behavior and habits of consumers in the retail chain COOP, particularly cooperative COOP Hořovice. The work consists of two main parts -- theoretical and practical. The theoretical part solves the issue of purchase behavior of consumer and the factors that influence on consumer during all phases of their purcasing decisions, from a general perspective. Regarding the solving issue work also provides information about private labels, which are typical for retail. Furthermore it includes basic knowledge of marketing research and its phases. The practical part is beginning with important data about the cooperative COOP Hoovice (history, basic information, offered services and private labels). Recommendations for improvements are based on the course of research and its results interpretation.
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Chování spotřebitle na trhu produktové kategorie infračervených topných panelů
Hilnerová, Ida
This diploma thesis deals with consumer behavior on the market with Infra Heatign Panels in the Czech Republic. It focuses on identification of factors which influence consumers, needs and preferences of consumers and describes their purchase decision process. The main source for analysis of con-sumer behavior on the market with Infra Heating Panels was a questionnaire survey conducted on sample of 420 re-spondents. The data were being collected from September to November 2014. The survey results allowed to formulate recommendations for producers and sellers on the market with Infra Heating Panels in the Czech Republic.
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Chování spotřebitelů při nákupu hudby v ČR
Večeřová, Jana
This diploma thesis deals with consumer behavior during making a purchase of music in the Czech Republic. It focuses on factors which influence consumer during purchase process, on consumer purchase decision making and on consumer preferences and demands. The main source of data was a questionnaire survey conducted on sample of 565 respondents. The data were collected in October 2015. On the basis of the data the segmentation of the market was carried out. The survey results allowed to formulate recommendations and conclusions for music market in the Czech Republic, and music industry in general.
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Spotřební chování na trhu regionálních pivovarů
Budík, Daniel
This thesis deals with the behaviour of consumers in the market of regional industrial breweries and microbreweries. The work is focused on identifying factors that influence not only consumer behaviour in this area but also their preferences and needs. Literature research dealt with the issue of consumer behaviour, the buying decision process and segmentation. Important legal and tax aspects of brewing were defined. The thesis processed a market analysis using secondary data and both quantitative and qualitative primary research methods were used. The quantitative method is represented by a questionnaire survey, which was conducted on a sample of 503 respondents (n = 503). The qualitative research was conducted using semi-structured interviews with representatives of selected regional industrial breweries and microbreweries. The research was conducted in november and december 2013. Based on the results of the investigation, specific recommendations for the selected segment in the Czech Republic were formulated.
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Chování spotřebitelů na trhu s produkty pro vybraná domácí zvířata
Kotasová, Lucie
This diploma thesis deals with consumer behaviour on the market with products for pets in the Czech Republic. It focuses on identification of factors which influence consumer behaviour, needs and preferences of consumers and describes their purchase decision-making. The main source for analysis of consumer behaviour was a questionnaire survey conducted on sample of 372 respondents. The quantitative survey was supplemented with in-depth interviews (n = 12) and mystery shopping. The data were being collected in March 2014. For example, the data showed that when selecting a dog salon the customer is influenced the most by willingness and expertise of the personnel. The survey results allowed to formulate recommendations for retailers on the market products for pet in the Czech Republic.
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Chování spotřebitele na trhu s bytovými doplňky
Volavá, Markéta
This thesis deals with the behavior of consumers in the market with home accessories, especially the factors that influence their purchase, the identification of the purchase decision process and the different preferences of consumers when buying on the internet and in the stores. To determine the consumer behavior the author used the questionaire survey (n = 322) on whose basis the segmentation of the market was carried out. The research has found that the market with home accessories can not be segmented according to demographic criteria and therefore it was necessary to find other, more appropriate segmentation criteria.The research results allowed to formulate conclusions and marketing recommendations for retailers in the market with home accessories.
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