|
|
Usage of social media in 1st czech football league
Matějka, Daniel ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
USAGE OF SOCIAL MEDIA IN 1ST CZECH FOOTBALL LEAGUE Objectives: The main aim of this diploma thesis is to assess the situation around the Gambrinus league clubs communication through social media towards to fans and supporters. Based on the results recommendations for communication through social media will be proposed. Methods: In this thesis following methods were used: case study, survey and finding dependence between two variables using regression analysis. Case study method was applied in the evaluation of communication of three clubs through social media. The survey recorded opinions of the fans. Regression analysis examined the dependence between the average home attendance of clubs and the number of fans on Facebook. Results: The results of the thesis correspond to the selected aims and are summarized in a separate chapter as suggestions and recommendations for communication through social media. Key words: social media, Facebook, Twitter, YouTube, Google +, football club, Gambrinus league, football
|
|
|
Prague's football clubs playing the first czech league 2011/2012 and their image in national newspapers
Hejbal, Dominik ; Halada, Jan (advisor) ; Kraus, Jiří (referee)
The paper focuses on the image of Prague First League (Gabrinus) football clubs in Czech national dailies. The season of 2011/12 is surveyed, during which there were five Prague clubs in the First League, which was an unusually high count. Traditional contenders such as AC Sparta Praha and SK Slavia Praha were included, as well as Bohemians 1905 and the newcomers FK Dukla Praha and FK Viktoria Zizkov, both of which advanced from the Second Football League. The followed dailies are Sport (the only Czech sports daily), Hospodarske noviny, Lidove noviny, Mlada fronta DNES and Pravo, four general dailies with sports supplement. By using both quantitative and qualitative methods, the paper examines which events in Prague football clubs were assigned most space. Furthermore, the way the events are addressed is examined, as well as the clubs mostly reported by individual writers - whether there is dependence between number of fans and the space assigned to particular clubs. The following chapters seek the answer to the question if Czech dailies in the effort to aim at increasing readers' interest prefer clubs with more fans. We also study whether positive or negative events are more followed, or if success or failure is emphasized.
|
|
|
Licensing system in professional football in case of Gambrinus league.
Kučera, Pavel ; Šíma, Jan (advisor) ; Landa, Pavel (referee)
Title: Licensing system in professional football in case of Gambrinus league Objectives: The main aim of diploma thesis is description of licensing system in professional football in Czech Republic, which has to be observed by professional football clubs, if they want to get a professional licence. Without this required licence clubs can not figure in I. and II. league. The next object was the comparison of Czech football and German football. Methods: In thesis is used a method of interview, method of content analysis and method of comparison. Semistructured interview took main part in datas collection. The method of content analysis was used for analysis of these datas. The method of comparison was helpful for research of second aim of this diploma thesis, which was comparison between football in Czech republic and football in Germany. Results: This diploma thesis shows positive and negative of licensing system. Further describes differencies between Czech and German football. It recommends which way is the best for raise match attendance and make match more attractive like in Germany. Keywords: football, licensing system, interview, Gambrinus league
|
|
|
The analysis of the causes of decline in selected football clubs
Pánková, Barbora ; Novotný, Jiří (advisor) ; Špaček, Martin (referee)
The aim of this work is to identify and describe the causes of the problems of football clubs Glasgow Rangers FC and Portsmouth FC, which entered the financial crisis. This thesis aims to answer the question, what constitutes the greatest danger for the club and which factors play the most important role in the financial decline of football clubs. The theoretical part of the work provides the methodological basis for the practical part, where the individual clubs are analyzed in case studies. The last chapter deals with the destiny of football villages in the Czech Republic and Germany.
|
|
|
Spectator care in czech and slovak football
Petráš, Miroslav ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Main goal of this thesis is to analyze the environment of Czech and Slovak football in the area of spectators care. The theory part is focused on theories, which refer to this problem. These are: specifics of the football market, economics of football clubs, theory of marketing mix and fan definition. At the beginning of practice part, the thesis analyzes and compares attendance rate in top leagues of both countries. Next chapter deals with factors, which effect the attendance rate. Its goal is to demonstrate the dependence between attendance rate and achievements, rival attraction and weather. Marketing mix is being applied on football clubs in the next chapter. That means, how are individual football clubs in both countries using marketing mix components (price, place, product, promotion) in order to attract as many spectators as possible. In the last chapter, the thesis analyzes the results of survey, which took place among the representatives of individual clubs. In conclusion, situation in the area of spectators care in both countries is being compared and evaluated.
|
guest ::
