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The matter of marketing communication of music festivals in Czech Republic
Podivinská, Michaela ; Mikeš, Jiří (advisor) ; Soukup, Vladimír (referee)
Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of marketing communications for this festival.
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The influence of music carrier sale on life music production in the Czech Republic
Vondryska, Jan ; Riedlbauch, Václav (advisor) ; Polouček, Jan (referee)
The Bachelor's Thesis deals with the topical phenomenon of a rapid decrease in music carrier sale and its influence on life pop music production. The theoretical part defines the current approach to the issue of creative industry and presents life music production as one of the industry's connerstones. Further the author denominates the key branches of music production, such as music festivals, concerts in music clubs and the sale of music carriers. Consequently the author analyses the mutual interaction between the three branches. The final part consists of an attempt to predict the future development of the pop music industry at the present conditions.
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The supporting documents for development of competitive music portal
Vencovský, Josef ; Burkoň, Lukáš (advisor) ; Pavlíček, Luboš (referee)
The goal of this bachelor thesis is to chart competition of the music web presentations and create the materials for development of the competitive music web portal. For comparison two Czech portals are chosen, which are t.music.cz and Koule.cz. These two portals were chosen due to its importance on the Czech internet and thematic similarity with developed portal. Next portal for comparison is international portal MTV.com, which is world icon of music world. MTV.com was also chosen for comparison of approach of Czech and international web sites. Theoretic part is focus on creating of the methodology, by which we can evaluate individual presentations. The methodology accounts the criterions, which affect web pages from the perspective of graphic design, accessibility, technical level and information content. These criterions are described and specified in the theoretic part. In the analytic part, there is evaluation of individual web pages, which based on created methodology. After that the web pages are compared according to the competitiveness focusing on its competitive advantages and disadvantages. In the last chapter there are proposals of design, structure, contents and functionality for the developed web pages. Results of this analysis should serve for development of competitive music web presentation and help decide about functionality which will be implemented into the nascent web presentation.
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Funding and fundraising of musical festivals
Cibulková, Eliška ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with fundraising and funding ways in non-profit cultural projects. The theoretical part defines non-profit sector, fundraising and describes fundrising methods. The practical part introduces three examples of music festivals which focus on classical and early music -- Struny podzimu, Svatováclavské slavnosti and Letní slavnosti staré hudby, which have a legal form of profit company. There are described fundraising methods and their operation in practice. The last part includes total conclusion and assessment how much a legal form of organization has the effect on fundraising and funding.
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The Socioeconomic Animation Strategy and Methods of the Anthony Philip Heinrich´s Music Work
Farský, Pavel ; Patočka, Jiří (advisor) ; Freemanová, Michaela (referee)
Animation of music heritage is a process, incorporating partly forgotten music work back to the cultural life of the society. The aim of the animation is to get back the music work into the current life. The idea is creation of the animation strategy, which lies insights in musiocological and economical views. The music work of Anthony Philip Heinrich is a suitable example to create the conception, methods and processes of the practical animation strategy. The personality of this composer, comming from the Bohemia on the edge of the 18th and 19th century, became famous in the United States as a musician, composer and organiser of the musical life. Although his life and work are wellknown in the United States, it si not the case of the Czech Republic. The awareness of Heinrich's life and work is relatively low in the Czech society due to distortions of culture after World War II. The knowledge of his work is restricted in the community of the musicologists, nowadays. The composer is not forgotten, however, his life deserves a comeback to the Czech music life. This thesis is a case study providing the animation strategy of the A. P. Heinrich's music work. The application of such a case study will contribute to incorporation of a partly forgotten composer into the Czech concert life and particularly into the cultural economics.
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Music in Another Way - an Appeal or a Speculation?(About Vlastimil Marek´s Alternative Music Therapy)
HYNKOVÁ, Jitka
This thesis deals with a music therapy and an alternative music therapy. The first part of the thesis limits the music therapy, surveys its history, the development in the Czech Republic and it shows its present form. There are described the existing kinds of the music therapy and the methods and the arts, which are used in the practices. The second part considers the so-called alternative music therapy, which appears from the music called new age. It targets the music therapy of Vlastimil Marek, his opinions about the present commercial and alternative music and the possibilities of treatments by music. There are introduced some chosen kinds of the alternative music: overtone singing, play on didgeridoo and Tibetian singing dishes and their possibilities of using them in the present music therapy.
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Research April 1947 ÚVVM: Two-year plan, books, music, holiday, forests, radio, Nehru, transmigration abroad, change of careers. B 54, B 54
Ústav pro výzkum veřejného mínění
The research was initiated by Department of Agriculture and cultural department of Planning board and it deals with several issues at once. Questions deal with two-year plan, restricted entry into forests, admire to move abroad or change of careers and also deals with theme of reading, borrowing books, favourite kind of literature and music and radio ownership.
Fulltext:  PDF
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Relaxation and Meditation with Music
ČAPKOVÁ, Jana
The thesis introduces an importance of a mental hygiene and its chosen methods - relaxation and meditation with music. The theoretical part is focused on a description of the basic relaxation and meditation techniques and curative effects of music. It deals with a music therapy, its meaning, types, methods and history in terms of the importance of music healing relaxation effects on the mental, physical as well as spiritual health. The practical part includes a usage of these methods in practice with five different age therapeutic groups; it observes and evaluates changes of the psychological and physical conditions after performed therapies. In order to create a receptive program for an individual and group education a questionnaire survey was conducted on an effect of the performed therapy. The survey showed that the relaxation and meditation with music is an effective psychotherapeutic mean to induce a mental balance of a man.
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Music Therapy in Special Education
KAŠPAROVÁ, Julie
The thesis is divided into theoretical and practical part. The theoretical part is concerned with the evolution of the music therapy in the world from the beginning to its contemporary concept and application. It deals with influence, importance and functions of music in human life and tries to explain the usage of the music therapy with childern with mental, physical and combined disability in the Czech republic. The thesis describes the therapeutical function of music and summarizes different types and methods applied in the musictherapeutical practice. The practical part contains the description of the Arpida children{\crq}s center and the characteristics of childern the project was realized with. Finally the methodical description of the project in which different musictherapeutical activities were used in the education of childern with disability as a means of their comprehensive rehabilitation is mentioned.
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Aesthetic Distance in Music and its Manifestations
PROCHÁZKA, Jan
In this work, I will be engaged in aesthetic reception and perception of artistic and also non-artistic objects, which main or ulterior contens is music. Main focus of the work will be observation of transformation of aesthetic distance of subject in dependence on particular types and tendencies of music and their activities and on inner dispositions of subject, too. I will try to differentiate elementary types of music in consonance with considerations of their inner distance and sketch historical origin and evolution of their forms, too. Fundamental task is answer the question, if there is threat of lack of distance in music of modern time in general caused by under-distance or over-distance. As the source, I will use the work of Edward Bullough {\clqq}Psychical distance`` as a factor in art and aesthetic principle.
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