|
|
Fashion - tool of the presentation of respect and recognition
Hrubalová, Zuzana ; Kladný, Tomáš (advisor) ; Šafaříková, Radana (referee)
Diploma thesis Fashion - tool of the presentation of respect and recognition deals with fashion clothing as a mediator in presenting respect and recognition in my respondents jobs. It attempts to show the level of importance that to fashion and clothes attributes thematically selected group of people living in today's society of consumerism - hence what role play these phenomenons in theirs lives and to what extent they attach importance to them. Diploma thesis assumes that their clothes communicate respect and recognition, which their job requires. For the research part of my thesis, I chose qualitative type of research. This method allows to obtain individual opinions and insides of respondents and leads to clarifying the nature of the matter of investigation. It has been used an interview with the instruction and interviews have been shot in October-November the 2012th.
|
|
| |
|
|
The impact of social media microtrends on sustainability within the fashion industry
Janoušková, Barbora ; Schneiderová, Soňa (advisor) ; Zavadilová, Tereza (referee)
This bachelor thesis examines the impact of social media microtrends on sustainability within the fashion industry. It begins with a description of the current state of the fashion industry in the digital environment and an analysis of how social media trends work. It then focuses on the issue of sustainability in the fashion industry and examines how the popularity of microtrends may be related to the negative environmental impacts of fast fashion. Through quantitative research, the aim of this thesis is to identify the impact of these microtrends on the purchasing behaviour of Generation Z and to deduce from the data how this behaviour affects sustainability within the fashion industry. The research was conducted through a questionnaire survey. In the discussion, the research results are analysed, then placed in a theoretical context and used to answer the research question. Based on the results, it was found that fashion inspired by microtrends often carries the characteristics of fast fashion, which has a negative impact on sustainability within the fashion industry. This was complemented by the finding that members of Generation Z show a desire for sustainable practices when dealing with microtrend-inspired fashion.
|
|
|
Communication Mix of the selected Clothing Company
Popovyčová, Alexandra ; Plšek, Jaroslav (referee) ; Mráček, Pavel (advisor)
Bachelor thesis focuses on proposals of improvements on clothing company’s communication mix. Suggestions are made on base of the analysis. The main goal is to evaluate current state of communication mix of H&M, which profiles itself as a company selling fashion clothing. Recommendations are made from obtained data with focus on improvements on the current communication mix and proposed suggestions could lead to increase in sales and profits in the future.
|
|
|
Attraction
Kojetská, Monika ; Trnková, Barbora (referee) ; Kohoutková, Karolína (advisor)
In my thesis the focus is on the attraction with which I work in multiple planes. I focus on the essence of the material and its predictive value. I place emphasis on the significance of the use of specific material and use the category of its surface, superficies, fashion, luxury, kitsch, goodliness, atracction,object and desire. I work with visual, physical and sensual attraction.
|
|
|
Narrowly
Sádecká, Lucia ; Králíková, Lucie (referee) ; Mazanec, Martin (advisor)
Len len is about the process. Originating in environmental issues and reflecting the processuality of the creation of a work of art. Processes from production to product, from tradition to the present, from memory to experience, from fast to slow, from imperfection to perfection, from the impersonal to the personal, from beginning to end. I deal with work with textiles as a classic medium, while I devote myself to the cultivation of flax as the original, in our country, raw material for the production of textiles. From the beginning, I watch carefully as it grows, I take care of it and I patiently expect the time of collection and subsequent processing. This phase is very important for me, as it brings with it various procedures, applied in old proven technologies, in interaction with people from whom I learn the craft and who shape the whole process, but especially from behind, observe how I am doing, what I managed. It is a personal and at the same time technical record of a two-year effort.
|
|
|
Sea Cucumber Exquisite Aquatics
Kulíková, Kristýna ; Brož, Jan (referee) ; Kubíková, Zuzana (advisor)
Bachelor thesis presents a visual identity for the ZONE000FT project that collaborates with contemporary artists and designers to release clothing, posters and other items in limited editions. With a selected artist will be designed a collection of items that will be freely for sale.
|
|
|
Fashion brand
Slanař, Karel ; Klouzková,, Alice (referee) ; Macháček, Mikuláš (advisor)
The aim of the diploma thesis was to create my own fashion brand and to come up with idea for starting my business. The work of graphic designer consists of collaboration with client which mostly leads to some kind of compromise. My aim was to create whole final product. I took this project as challenge to try something new and recieve professional feedback on my work. The reason why i chose fashion design is because i am interested in fashion for a long time.
|
|
|
take a deep breath and let the tears shed water
Gajdošová, Kristýna ; Poliačková, Martina (referee) ; Sterec, Pavel (advisor)
The aim of this work should be an attempt to materialize my subjective reflection of the blending of two different scenes and subcultures. It should reflect my perception of these subcultures and their similarities and differences, as well as how they relate to each other or to society at all. More than research, I would like to focus on my personal inner testimony.
|
|
|
Uniform
Sádecká, Lucia ; Vacková, Lenka (referee) ; Mazanec, Martin (advisor)
The bachelor project focuses on the phenomenon of the Burda style magazine, which for more than 50 years has been advertising to its readers about pattern making, along with tips and tricks. This allows the readers to fill the wardrobe of current trends that they should be able to make themselves In this project, I chose one specific issue from 07/17 magazine, which I transferred from patterns provided with the material needed according to the template and workflow. I kept the original sewing method using the orientation map provided by the designers (using a silk screen), which forms the design of the whole collection. The aim is, on the one hand, to test the functionality and the practicality of the offered dresses in the magazine, but at the same time emphasis is put on the quality of craftsmanship. According to the popularity of the magazine, this quality still has its visible place in the fashion industry. How? What is this heading towards? Does the social artefact of this confection still make sense in this era?
|
guest ::
