National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing plan of a selected company in the tourism sector- restaurant Aura
Repčíková, Andrea ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
Afghanistan's business environment and development of trade relations with the Czech Republic
Repčíková, Andrea ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The point of this work is to introduce and evaluate the business environment of Afghanistan. Each chapter characterizes one aspect of the PEST analysis covering the political, legislative, economic, social, cultural and technological aspects. The chapters analyze a number of factors for example corruption, the conditions for safety, relations with foreign countries, macroeconomic indicators, foreign trade of the country, available telecommunication technologies, specifics of business negotiations and the behavior of the Afghani. One chapter focuses on the development of diplomatic relations and business contacts between the Czech Republic and Afghanistan. The last chapter evaluates the business environment of Afghanistan based on a number of selected factors.

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