National Repository of Grey Literature 9 records found  Search took 0.00 seconds. 
Marketing strategy of company (for concrete company, organisation)
Haška, Ivo ; Petřík, Martin (referee) ; Šimberová, Iveta (advisor)
This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.
The Velvet Revolution's influence on public life in Milevsko during 1989-1990 era
Wimmerová, Lucie ; Dvořáková, Vladimíra (advisor) ; Petřík, Martin (referee)
The thesis describes the political events initiated on November 17, 1989, which, after 42 years, led to the end of one-party rule and started the long process of democratization in Czechoslovakia. It analyzes the similarities and differences between the Milevsko policy and the national policy from November 17, 1989 to the June 1990 elections to the Federal Assembly and the Czech National Council. It describes how the democratization process, started with the Velvet Revolution in Prague, reflected in the public life of a small town. It answers questions like whether the political, economic and social changes in Milevsko were the initiative of its citizens, or those recommended by the revolutionary center in Prague? What was the attitude of Milevsko citizens towards these changes? Did they request replacement of politicians and municipal institutions as in Prague, or did they have specific requirements distinct from Prague?
Marketing strategy of company (for concrete company, organisation)
Haška, Ivo ; Petřík, Martin (referee) ; Šimberová, Iveta (advisor)
This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.
Attitudes of czech political parties towards the reform of electoral system
Juklíček, Petr ; Němec, Jan (advisor) ; Petřík, Martin (referee)
This diploma thesis researches the stance of czech political parties to reform of the electoral systém. The goal of the paper is to find out what form of electoral systém is prefered by each political party. The paper itself is divided into three parts. The first part is analysis of electoral systems, which should serve as theretical foundations for next parts of the thesis. In the second part the author analyses electoral reforms in Czech republic and in Czechoslovakia after the year 1989. The third part is research, for which the author states three hypotheses, which are absed on work of Maurice Duverger and Giovanni Sartori. The first hypothesis assumes, that big parties favour majority voting, or certain form of proportional system which favours big parties. Second hypothesis puts emphasis on smaller political parties. The author thinks, that small political parties will favour proportional system in its current form, or in that kind of form which favours small parties. The third hypothesis assumes, that small political parties, which were not elected into the House of representatives will advocate for banning or at least reducing of the electoral threshold. These hypotheses are confronted with data. Data was collected via interviews and surveys with party members and representatives.
Effects of the introduction of direct presidential election in the Czech Republic in theory and political practice
Molíková, Eva ; Němec, Jan (advisor) ; Petřík, Martin (referee)
The aim of this bachelor thesis is to analyse the steps of our first directly elected president Milos Zeman in the office through the non-countersigned powers and answer the question whether there were filled the negative arguments of the academicians within those powers. The second aim of this thesis is an attempt to answer which of these powers tried our head of state to use broader than it establishes the Constitution and the interpretation of the Czech law community.
Political and social transformation in Ústí nad Orlicí in years 1989 and 1990
Kodytková, Martina ; Dvořáková, Vladimíra (advisor) ; Petřík, Martin (referee)
This thesis focuses on the post-revolution political development in Czechoslovakia in 1989 and 1990 and exemplifies it by the situation in the regional town of Ústí nad Orlicí. It deals with events, which were forming local policy in town at the end of 1989 and in 1990 until the communal election of the municipal council in November 1990. The study also describes numerous problems and projects in town, which started to be dealt with in the new democratic regime and which were being discussed and criticised in the media. The aim of this thesis is to compare the local and nationwide aspects of said period and to assess the impact of the events of nationwide importance on the state of affairs in Ústí nad Orlicí. In the first part of the study the nationwide frame of events from November 1989 to the free election in June 1990 is described. The second part analyses the events in Ústí nad Orlicí, identifies the key political moments in town and relates them to the political events on the central level. The main local political players in Ústí nad Orlicí are introduced.
Two generations of Mašín family
Fragnerová, Aneta ; Dvořáková, Vladimíra (advisor) ; Petřík, Martin (referee)
This bachelor thesis focuses on two generations of Mašín family, their resistance activities and the way they are seen in society. The first chapter focuses on the activity of Josef Mašín senior during First and Second World War. The second chapter analyses the most controversial operations of Mašín brothers and their resistance group and their escape to West Germany that followed. Last chapter then analyses how the view of the activity of brothers and their father has evolve in time and how differently they are perceived by Czech society and by political and scientific community. The hypothesis is that communist past and Mašín brothers especially are still used for political aims.
Marketing and communication strategy of the company Linde Material Handling Czech Republic s.r.o.
Zábranská, Tereza ; Postler, Milan (advisor) ; Petřík, Martin (referee)
The object of the bachelor thesis "Marketing and communication strategy of the company Linde Material Handling Czech Republic s.r.o." is to analyze the present marketing and communication strategy of this company and to recommend improvement on the basis of my own research. The theoretical part characterises marketing, marketing mix, marketing environment, image, identity and research methods using definitions in specialized textbooks. The practical part introduces the company Linde Material Handling Czech Republic s.r.o. and analyzes its marketing environment, communication strategy, image and identity. In the end of the practical part, there are interpreted questionnaires gained through field study. Recommendations for changes in marketing and communication strategy of the company were suggested on the basis of these questionnaires.

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