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Obey: Art or Propaganda?
Kostruh, Matěj Sebastián ; Klimeš, David (advisor) ; Shavit, Anna (referee)
The subject of this thesis is the study of communication, precisely a communication as a social phenomenon. Firstly, a reader will be acquainted with the nature and the fundamental role of communication, with the fact that it functions as a mean of social transactions and with a variety of theoretical approaches how the communication can be understood and what social functions it can perform. Consequently, it is described what is mass society and mass communication in which the mass media play the dominant role additionally with the link to a brief definition of the terms persuasion, advertising and propaganda. Furthermore, the author analyses the constitutive nature of communication and the impact of advertising on the formation of consumer culture with the inclusion of persuasive techniques in advertising discourse. The chapter devoted to visual culture and street art - a form of post-museum art - introduces the second part of the thesis. Finally, the text provides a case study of street art campaign OBEY and analyses its significance on the basis of theoretical knowledge in the study of social communication.
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The audience is always right: an analysis of audience viewing patterns of "Your Face Sounds Familiar" TV show
Kostruh, Matěj Sebastián ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
A diploma work titled The Audience Is Always Right: An Analysis of Audience Viewing Patterns of "Your Face Sounds Familiar" TV Show is focusing on the research of television audience motivation to watch the popular imitation reality show Your Face Sounds Familiar a Czech television TV Nova channel production. From the perspective of classical etnographic audience research and of cultural studies theoretical discourse, the presented qualitative analysis addresses particularly the capturing and interpretation of the viewers' pleasures which the audience experiences while watching the given show, and moreover it also deals with the social functions and cultural meanings the show conveys to its consumers. The central finding of the analysis is the fact that the viewer's pleasures oscillates around their interaction with cultural identities the production of which the show systematically addresses. The origin of the pleasure is based on the mechanism of a semiotic imitation game with these cultural identities, or as the case may be, it is based on a game vesting in the recognition of pop-culture references and subsequent comparison of iconic features of the original identity with its acted resemblance. The viewer experiences pleasure at the moment when enabled to make use of his cultural capital and...
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Obey: Art or Propaganda?
Kostruh, Matěj Sebastián ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This Bachelor thesis called "Obey: umění, či propaganda?" (Obey: Art or Propaganda?) deals primarily with a contemporary artistic movement which is generally referred to as street art. It explores the relationship between this contemporary movement and consumerism as the dominant cultural framework of today's capitalist society. In the first third of the thesis, it is sought to define street art and describe the development and values thereof as an authentic subculture directed against the official culture and consumerism products which nowdays dominate the visual landscape of cities and which even alienate individuals from the reality of human existence, according to some people. In the second thirds of the thesis, the axiomatic phenomenon of a gradual convergence between alternative street art and the mainstream culture is dealt with and the specific reasons why this is taking place are explored. The reader learns that street art is subject to the so-called commodification and that it can be easily incorporated into the structures of consumer markets. Moreover, street art appears to be an effective marketing and promotional tool which is why commercial entities are turning to it regarding street art as a potential source of inspiration for their communication campaigns. From the point of view of...
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Obey: Art or Propaganda?
Kostruh, Matěj Sebastián ; Klimeš, David (advisor) ; Shavit, Anna (referee)
The subject of this thesis is the study of communication, precisely a communication as a social phenomenon. Firstly, a reader will be acquainted with the nature and the fundamental role of communication, with the fact that it functions as a mean of social transactions and with a variety of theoretical approaches how the communication can be understood and what social functions it can perform. Consequently, it is described what is mass society and mass communication in which the mass media play the dominant role additionally with the link to a brief definition of the terms persuasion, advertising and propaganda. Furthermore, the author analyses the constitutive nature of communication and the impact of advertising on the formation of consumer culture with the inclusion of persuasive techniques in advertising discourse. The chapter devoted to visual culture and street art - a form of post-museum art - introduces the second part of the thesis. Finally, the text provides a case study of street art campaign OBEY and analyses its significance on the basis of theoretical knowledge in the study of social communication.
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